Our story

In the Fall of 2003 - quite independently from one another NewEdge was established in Richland, Washington, near Seattle, and The Brewery was founded in London. We have since merged these two innovation companies – one driven by market insights and the other driven by design.

Two companies driven by one vision

Dr Pam Henderson started NewEdge based on Disruptive Market Research™ which she developed while a professor and consultant for emerging technology organizations. For years she had been working with design companies looking for a firm willing to use design at the front end of innovation to visualize opportunities not just ideas, while delivering successful designs to the market.

Paul Stead started The Brewery after serving as CEO of Fitch Worldwide. He had spent years looking for a research partner that didn’t restrict innovation, but instead was the basis of innovation with the ability to garner unspoken needs across the value chain.

Both had a vision of a new kind of consultancy that would integrate business strategy, market insight and creative execution. It was actually the CMO of Eastman who put Paul and Pam together – seeing the opportunity to bring research insights to life with outstanding creative execution.

We have brought our thinking together – developing new tools and processes to stretch thinking and create attractive business strategies, opportunity landscapes, and go-to-market solutions.

Together we use design and research to inspire and inform the innovation process.