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WNEP-TV Coverage Map





Market Profile


Wilkes-Barre/Scranton is located in the foothills of the Pocono Mountains within a 130 mile radius of New York City and Philadelphia


Market Rank is 54 out of 210 markets
Metro TV Households 227,510
DMA TV Households 594,570
NSI TV Households 698,710
Cable penetration 70%
Alternate Delivery Systems 24%

Effective Buying Income of over $24 Billion

17 County DMA / TV Homes   
Bradford / 24,460
Carbon / 26,550
Clinton / 14,660
Columbia / 25,220
Lackawanna / 86,370
Luzerne / 130,180
Lycoming / 46,230
Monroe / 59,000
Montour / 6,970
Northumberland / 37,360
Schuylkill / 59,980
Snyder / 13,960
Sullivan / 2,520
Susquehanna / 16,320
Union / 13,630
Wayne / 19,900
Wyoming / 10,960

TV HH Demographics (000s)
Persons 2+ / 1404
Persons 18+ / 1134
Persons 12-24 / 246
Persons 12-34 / 416
Persons 18-34 / 306
Persons 18-49 / 604
Persons 25-54 / 577

Total Women
18+ / 589
18-34 / 151
18-49 / 302
25-54 / 290
50+ / 287

Total Men
18+ / 643
18-34 / 182
18-49 / 355
25-54 / 338

*Source: Nielsen Station Index - May 2009



Every Newswatch 16 Newscast is #1


*Source: Nielsen Station Index - May 2009


ABC: The Most Watched Network

WNEP-TV: A Powerhouse ABC Affiliate

Combine to deliver one of the Highest Rated Television Stations in the Country!

ABC has entered a new era with most watched, most upscale programming. Five of the top 10 programs that over-index upscale viewers are on ABC – and that's more than any other network! ABC has a total of eleven programs attracting $75K+/4+yrs college viewers.

Desperate Housewives
Grey's Anatomy * Dancing With Stars
The Middle * Modern Family
Private Practice

WNEP-TV also airs the highest rated Good Morning America in the country.

Source: Nielsen 2009



Market


Education
There are 23 Colleges and Universities in our DMA


Business and Industry
Many Fortune 500 Companies are located in our DMA

Restaurants and Shopping
Northeastern and Central Pennsylvania is experiencing a retail renaissance

Entertainment and Recreation
Tourism is our fastest growing industry, with three professional Minor League teams, large entertainment venues, ski resorts, racetracks, etc.


Technology
Technology is becoming a major force in our local economy




WNEP-TV Commercial Procuction Department

Our goal is to create the most effective, memorable and successful commercial to sell your product or service. No matter what your budget, WNEP-TV can provide you with a quality, outstanding commercial.

Available to our Clients

  • Sony XD-cam digital videography

  • Digital computer editing for quality second to none

  • 2D and 3D animation so your commercial will really stand out

  • In-house lighting and sound studio

  • Any size project from elaborate to smaller scale productions


Powerful Images! Imaginative Concepts and Ideas That Work!

WNEP-TV's Commercial Production Department is your full service production facility!




WHY Television?

Television is your #1 way to reach influentials!


10% of the Country are the people who often tell the other 90% where to shop and what to buy. These are market multipliers. They are well informed, politically and socially active, and accept new ideas. They are word of mouth, passionate and enthusiastic. Good advertising to them is authentic, does not exaggerate, is informative and useful, inspires and empowers.

Americans spend more time with TV



Source: TVB Media Comparisons Study 2008, Adults 18+



Television: The Ultimate Communicator

  • Reaches a larger audience than any other medium

  • Perceived as most influential, authoritative, exciting and persuasive

  • Educates consumer about products and services available to them

  • Maximizes potential for size, reach, and impact


Source: Mediacenter, Bruskin Research



Newswatch 16 Rated #1 For More Than 30 Years!

Every Newswatch 16 Newscast is #1 in its time period. Newswatch 16 at 6PM has been honored several times as the nation's #1 Local News. As the most watched, most trusted, most powerful Local News Station, we are committed to all of Northeastern & Central Pennsylvania. Our credo "PROUD TO SERVE" includes "everyone" which is demonstrated by a dedicated staff of reporters who cover stories in outlying cities and towns, not just the easy to reach metro. Our sports anchors also cover local events, and travel the market to the many high schools and colleges throughout Northeastern & Central Pennsylvania. Every story matters to WNEP-TV's Newswatch 16!

Newswatch 16 Delivers 34.5 Hours of News Programming a Week!

We air more live half hour Local News Programs than the competition. Newswatch 16 is also available on various cable outlets and on demand on WNEP.com. News when you want it! Anytime you want it!

Newswatch 16's Stormtracker Weather Doppler Radar is Live!

The most accurate up to the minute forecasting by five meteorologists; Doppler Radar is "LIVE" and lets viewers know what is happening RIGHT NOW!


*Source: Nielsen Station Index - May 2009


WNEP.com - Northeast and Central Pennsylvania's Leading News and Information Website

Averaging 7.5 million pageviews monthly!
Google Analytics 2009


WNEP.com is the region's leading provider of news and information online. We dominate the market and remain on the cutting-edge of technology. We were the:

  • First commercial television website in the Commonwealth of Pennsylvania
  • First in the market to offer news and weather online
  • First to offer breaking news online
  • First to post school closings online
  • First to send school closings via email and text alerts
  • First to offer streaming video
  • First to feature blogs
  • First to feature geographically targeted advertising
  • Most visited news and information website in the local television market



WNEP-TV Community Services


Trail of Treats – WNEP-TV hosts annual Halloween parties for disabled children with the support of local hotels and corporate sponsors.

Feed a Friend Project – WNEP-TV along with the support of civic groups, churches, schools, businesses and our entire region collect food and money to provide food for needy families during Thanksgiving.

Christmas Parade – WNEP-TV personalities showcase and highlight all the excitement of the Parade and Santa's arrival in this annual live broadcast from downtown Scranton.

Dream Team Banquet – WNEP-TV Sportscaster, Jim Coles, hosts this local high school football banquet celebrating some of NEPA's best football athletes.

Home and Backyard Expo – A spin-off of our weekly locally produced television program, this three-day event is held at a local venue every other year highlighting home and backyard vendors.

Pennsylvania Outdoor Life – A spin-off of another of our locally produced television programs now in its 22nd year features vendors that appeal to all types of outdoor enthusiasts.

Saint Joseph Festival – WNEP-TV locally produces this annual telethon that has successfully raised millions of dollars for children and young adults with severe physical and mental disabilities.

Go Joe Bike Race – Weatherman, Joe Snedeker bikes hundreds of miles annually, raising money for St. Joes.

Steamtown Marathon – Since its inception, WNEP-TV has broadcast this Marathon – a Boston Marathon qualifier that draws thousands of people from all over the world and also benefits St. Joes.

Muscular Dystrophy Telethon – WNEP-TV makes a difference for many children and adults in this annual event, raising millions of dollar over the years.

Public Service Bulletin Board - Community events can be posted on the PSBB by logging onto WNEP.com.

In Your Neighborhood – A feature that promotes local activities for non-profit organizations. They air several times each week and topics are randomly selected from the public service bulletin board.

Public Service Announcements – WNEP-16 donates hundreds of thousands of dollars in air time to local charities.

Closed Captioning – WNEP-TV 16 was the first station in NEPA to close caption Newscasts for the hearing impaired.