People QuickFacts Pleasanton California Population, 2011 estimate NA 37,691,912 Population, 2010 70,285 37,253,956 Population, percent change, 2000 to 2010 10.4% 10.0% Population, 2000 63,654 33,871,648 Persons under 5 years, percent, 2010 5.6% 6.8% Persons under 18 years, percent, 2010 27.1% 25.0% Persons 65 years and over, percent, 2010 10.9% 11.4% Female persons, percent, 2010 51.0% 50.3%  White persons, percent, 2010 (a) 67.0% 57.6% Black persons, percent, 2010 (a) 1.7% 6.2% American Indian and Alaska Native persons, percent, 2010 (a) 0.3% 1.0% Asian persons, percent, 2010 (a) 23.2% 13.0% Native Hawaiian and Other Pacific Islander, percent, 2010 (a) 0.2% 0.4% Persons reporting two or more races, percent, 2010 4.8% 4.9% Persons of Hispanic or Latino origin, percent, 2010 (b) 10.3% 37.6% White persons not Hispanic, percent, 2010 60.8% 40.1%  Living in same house 1 year & over, 2006-2010 85.1% 84.0% Foreign born persons, percent, 2006-2010 22.7% 27.2% Language other than English spoken at home, pct age 5+, 2006-2010 29.8% 43.0% High school graduates, percent of persons age 25+, 2006-2010 94.9% 80.7% Bachelor's degree or higher, pct of persons age 25+, 2006-2010 55.2% 30.1% Mean travel time to work (minutes), workers age 16+, 2006-2010 29.0 26.9 Housing units, 2010 26,053 13,680,081 Homeownership rate, 2006-2010 69.6% 57.4% Housing units in multi-unit structures, percent, 2006-2010 24.3% 30.7% Median value of owner-occupied housing units, 2006-2010 $778,000 $458,500 Households, 2006-2010 23,716 12,392,852 Persons per household, 2006-2010 2.86 2.89 Per capita money income in past 12 months (2010 dollars) 2006-2010 $48,953 $29,188 Median household income 2006-2010 $115,188 $60,883 Persons below poverty level, percent, 2006-2010 3.5% 13.7%     Business QuickFacts Pleasanton California Total number of firms, 2007 8,309 3,425,510 Black-owned firms, percent, 2007 1.1% 4.0% American Indian- and Alaska Native-owned firms, percent, 2007 S 1.3% Asian-owned firms, percent, 2007 14.5% 14.9% Native Hawaiian and Other Pacific Islander-owned firms, percent, 2007 F 0.3% Hispanic-owned firms, percent, 2007 3.7% 16.5% Women-owned firms, percent, 2007 30.7% 30.3%  Manufacturers shipments, 2007 ($1000) 590,150 491,372,092 Merchant wholesaler sales, 2007 ($1000) 3,957,498 598,456,486 Retail sales, 2007 ($1000) 1,605,092 455,032,270 Retail sales per capita, 2007 $24,388 $12,561 Accommodation and food services sales, 2007 ($1000) 242,269 80,852,787     Geography QuickFacts Pleasanton California Land area in square miles, 2010 24.11 155,779.22 Persons per square mile, 2010 2,914.8 239.1 FIPS Code 57792 06 Counties Alameda County (a) Includes persons reporting only one race. (b) Hispanics may be of any race, so also are included in applicable race categories. FN: Footnote on this item for this area in place of data NA: Not available D: Suppressed to avoid disclosure of confidential information X: Not applicable S: Suppressed; does not meet publication standards Z: Value greater than zero but less than half unit of measure shown F: Fewer than 100 firms Source: US Census Bureau State & County QuickFacts