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American History 102: 1865-Present
Stanley K. Schultz, Professor of History
William P. Tishler, Producer
 

Lecture 25
 

Eisenhower and Kennedy

Americans often view Presidents Eisenhower and Kennedy as symbols of two radically different eras: the tranquil, prosperous '50s and the tumultuous '60s. Nonetheless, Kennedy, himself, was a product of the Eisenhower years and, when we scrutinize his politics, we can begin to understand that he was not always as progressive as the "Kennedy Myth" would have us believe. This lecture examines the domestic policies of Dwight D. Eisenhower and John F. Kennedy as well as America's move away from the politics of tranquility.

American History 102

Some questions to keep in mind:

  1. Why did so many Americans "like Ike?"
  2. Compare and contrast the public image of Adlai Stevenson and Harry S Truman.
  3. What was "dynamic" about Eisenhower's "conservatism?"
  4. Who was a more "dynamic" president: Ike or JFK?

American History 102

The Campaign of 1952

About this image
Eisenhower, Dwight

"Ike" and four brothers proudly exhibit muskies and northern pike caught on Wisconsin Lake

Copyright 1997 State Historical Society of Wisconsin

Dwight David Eisenhower (1890-1969), also known as "Ike," was President of the United States from 1953 to 1961. During World War II, he had been supreme commander of the Allied forces, directed the invasion of Normandy on June 6, 1944, and overseen the final defeat of the Nazis. He later organized the military forces of the North Atlantic Treaty Organization (NATO).

At war's end, Americans were weary of strife, war, economic depression, and politics. Ike seemed untainted and his popularity was so high that both the Democrats and the Republicans wanted him to run for president in 1948. At the time, he refused both offers, saying that he did not find it appropriate for a general to involve himself in the political arena. However, he changed his mind in 1952 and accepted the Republican nomination.

Eisenhower made opposition to United States military involvement in Korea the center of his campaign, although he had supported President Truman's decision to enter the conflict. Eisenhower also attacked the Truman administration for its soft stance on Communism and its alleged corruption. He developed a formula to describe his plan of action: K1C2. By this, Ike indicated that he intended to take care of Korea first, Communism and Corruption second. Eisenhower promised "I shall go to Korea" and, although he never said what he would do once he got there, it sounded like a sound plan to the American public. If General Eisenhower promised to go to Korea, many Americans believed, then the war would soon be over.

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Stevenson, Adlai

Adlai Stevenson at a Madison, WI banquet during Presidential campaign

Copyright 1997 State Historical Society of Wisconsin

The Democratic party drafted Adlai E. Stevenson, governor of Illinois, to run against Eisenhower in 1952 and again in 1956. Stevenson, a reluctant candidate, appealed to upper crust intellectuals, but he could not compete with Ike's immense popularity. Eisenhower's broad appeal was echoed in the simple slogan of his campaign buttons and posters: "I Like Ike!"

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Stevenson, Adlai

Campaign poster for Adlai Stevenson and Estes Kefauver

Copyright 1997 State Historical Society of Wisconsin

Eisenhower's running mate was Senator Richard Nixon of California. A scandal regarding Nixon's campaign fund briefly threatened his place on the Republican ticket. Critics charged that supporters were diverting a millionaire's slush fund to Nixon's personal bank account. Nixon salvaged his candidacy when he made an impassioned televised speech. He denied accepting any money under the table, but admitted that his family had accepted two unsolicited gifts. His wife, Pat, had received a "plain Republican cloth coat" and his daughter had accepted a black and white cocker spaniel puppy she had named Checkers. Full of emotion, Nixon said to the American people:

"I'm not going to break that little girl's heart by taking away that dog."

Eisenhower received over 55% of the popular vote and defeated Stevenson easily in 1952. It soon became clear that Ike's view of the presidency was quite different from that of his immediate predecessors. Ike didn't believe that the President should be an agent of social reform, as had been the case with the New Deal and the Fair Deal. When asked why he wasn't sending more bills to Congress, Eisenhower replied,

"I don't feel like I should nag them."

American History 102

"Dynamic Conservatism"

Instead, Eisenhower advertised his program as "Dynamic Conservatism," also known as "modern Republicanism." By Dynamic Conservatism, Eisenhower meant:

  1. Budget cutting
  2. Government support for big business
  3. The return of federal functions back to state and local governments

In his words:

"I will be a conservative when it comes to money matters and a liberal when it comes to human beings."

About this image
Eisenhower, Dwight

Dwight D. Eisenhower (1890-1969)

Copyright 1997 State Historical Society of Wisconsin

Eisenhower's choice of cabinet members demonstrated his support for big business. Eight of the nine members of Eisenhower's cabinet were millionaire corporate executives. Three men -- Charles E. Wilson, Arthur Summerfield, and Douglas McKay -- had ties to General Motors, which prompted Adlai Stevenson to say,

"The New Dealers have all left Washington to make way for the car dealers."

Eisenhower was a staunch opponent of deficit spending and he vetoed the following legislation:

  • Two public housing measures
  • Two anti-recession public works projects
  • Anti-pollution legislation
  • An area redevelopment proposal

To be fair, Eisenhower's term did see a rise in Social Security coverage, introduction of a higher minimum wage, and expanded unemployment insurance coverage. Although he wanted to balance the federal budget, there were three obstacles to Eisenhower's attempts to reduce federal spending:

  1. Growing demand for military and foreign aid
  2. Negative effects on economy when the federal government reduced spending
  3. Unacceptable political costs

As a result, the end of the Eisenhower administration saw the highest peacetime deficit to that time. It had grown from $266 billion in 1953 to $286 billion in 1959.

American History 102

The Call for an Active Presidency

By 1959, a great debate was brewing in American society about the present and future of the United States. This debate centered around two major focal points: 1) America's spiritual and cultural malaise, and 2) Cold War politics. Many looked forward to the 1960 presidential election as the beginning of a new direction for America under new leadership. As it turned out, many Americans identified both candidates -- Republican Richard Nixon and Democrat John F. Kennedy -- with McCarthyism and the politics of tranquility.

The 1960 campaign

Thanks to his experience in Congress and his eight years as Eisenhower's vice president, Nixon was highly qualified to be President, especially when it came to foreign affairs. However, he also had a reputation as a hatchet man and a red-baiter from his role in the Alger Hiss trial. When Ike had a heart attack in 1956 and people began to express apprehension that Nixon was next in the chain of command, the Republicans unveiled a "New Nixon." This New Nixon, although slightly less menacing than the old version, still exemplified the hollow man of a homogenized society.

On the other side of the aisle stood John F. Kennedy, who many American believed was little more than a Democratic Nixon. Kennedy, then a senator from Massachusetts, had been the lone Democrat to support Joe McCarthy when the Senate voted to censure him. In another demonstration of questionable ethics, Kennedy took credit for writing, Profiles in Courage, a book that he signed his name to after his research assistants had written for him. Practically since birth, JFK had been groomed to become President. His father, Joseph Kennedy, who had made a fortune in Hollywood, still felt shunned by elite society because his family was Irish Catholic.

Religion did play a part in the campaign, if only briefly. Before Kennedy, American voters had never elected a Roman Catholic President. The only other serious Catholic contender for the presidency was Al Smith, who lost to Herbert Hoover in 1928. In 1960, however, JFK managed to defuse the Catholic issue when he won the Democratic presidential primary in West Virginia, a largely Protestant state.

John Fitzgerald Kennedy (1917-1963)

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Kennedy, John F.

John F. Kennedy (1917-1963)

Copyright 1997 State Historical Society of Wisconsin

Kennedy won the election, but only by a popular margin of about 120,000. Once in office, Kennedy proposed a new plan for America, which he dubbed the "New Frontier." Overall, the New Frontier had three main points:

  1. A more sophisticated sense of economics

  2. An emphasis on social welfare programs

  3. Cold War policies and the space program


Specifically, Kennedy had eight goals in his New Frontier, most of which Congress rejected:

  1. Increased federal aid for education. Defeated.
  2. Medical care for the elderly. Defeated during the Kennedy administration, but eventually enacted as Medicare and Medicaid.
  3. Increase in the minimum wage. Passed.
  4. Urban reforms. Modest success.
  5. Civil rights. None. Despite the lingering myth that JFK was a strong proponent of civil rights, his administration saw no major civil rights legislation. It was actually brother Robert Kennedy, JFK's attorney general, who was committed to civil rights. JFK, afraid of losing the always tenuous support of Southern Democrats, put civil rights on the back burner once he was in office.
  6. End to poverty. No.
  7. Major tax cuts. Defeated.
  8. Cold War goals. Yes, Kennedy's term saw both increased expenditures on defense and money for the new space program.

About this image
Saturn rocket

Saturn Rocket immediately prior to ignition and liftoff at Cape Canaveral, Florida

Copyright 1997 State Historical Society of Wisconsin

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Apollo2 Saturn5

Apollo II Saturn V rocket about to liftoff from Kennedy Space Center, FL

Copyright 1997 State Historical Society of Wisconsin

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Moon landing

"Buzz" Aldrin stands by Passive Seismic Experiment Package

Copyright 1997 State Historical Society of Wisconsin

Kennedy proved to be a man of much rhetoric and little action. He appeared frequently on television to promote the New Frontier, but actually accomplished little in the way of legislation. To his credit, Kennedy did demonstrate growth in his understanding of economics. Having come to the White House as a fiscal conservative, he grew to understand the complexities of the economy. Kennedy and his advisors dubbed his economic plans a "New Economics," although they weren't much different from Keynesian economics. They advocated:

  1. A moderate increase in federal spending
  2. Trade Expansion Act
  3. Efforts to stabilize interest rates
  4. Major tax cuts

Unfortunately, both Congress and the American public received such ideas either lukewarmly or negatively. Many people eventually recognized that many of Kennedy's economic arguments were true, but only after his term in office, which an assassin's bullet cut short on November 22, 1963. The assassination of John F. Kennedy caused a powerful mythology to spring up around the memory of the President. One myth regards Kennedy's alleged devotion to civil rights for black Americans.

American History 102

The history of the civil rights movement and its growing momentum in the 1950s and 1960s is a crucial and extraordinarily interesting part of our story. So interesting, that we'll take it up in Lecture 26: "Civil Rights in an Uncivil Society."

Lecture 25
 Related Web Links
Content Presentation Audience      Link Info
College Eisenhower's Farewell Address
High School NASA Historical Archive for Manned Missions
College Selected Speeches of John F. Kennedy
Grad "Presidential Goals and Policies for the Economy," by David Andrew Kendrick


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