ANA Annual Meeting 2011
Sandberg's Quietly Audacious Pitch: Put a Little Facebook in Everything You Do
Advice to marketers from Facebook's COO and other insights from this year's conference
Latest News
News
Kellogg Selects Weber Shandwick for Its Brand Portfolio
In a move to consolidate work within agencies, Kellogg Co. hired Interpublic Group of Cos' Weber Shandwick and its sister agency Current Lifestyle Marketing to handle PR for all of its U.S. brands.
CMO Strategy
Coca-Cola Gets Real with Polar Bears
Real polar bears will make an appearance in Coca-Cola's promotion with the World Wildlife Fund called Arctic Home and for the occasion, the company will turn its cans white.
Global News
China's Automakers Find Warmer Welcome in Emerging Markets
Chinese automakers such as Geely and Chery, enjoying a warmer welcome in emerging markets such as Brazil and Russia than in China, are racing to build new plants overseas. Perhaps the cheekiest is Lifan Industry Group Co., a tiny player that now manufactures in Iran, Russia and Uruguay.
Campaign Trail
What Was Herman Cain Campaign Thinking? We'll Tell You
By now you've probably seen the video of Herman Cain's chief of staff, Mark Block, telling voters to get involved -- and taking a drag off of a cigarette.
MediaWorks
Announcing Ad Age's Second-Annual Media Evolved Conference Lineup
The Media Evolved conference on Nov. 15 in New York will feature companies including PepsiCo, Facebook, L'Oreal, Conde Nast, Starcom MediaVest, Yahoo, Flipboard and Gawker Media, all talking about ideas, tactics and results.
Trending Topics
Diminutive, Dissembling Girls Give ABC Family a Big Boost in Social TV (Real Ratings, Too)
On the evening of Oct. 19, the team at entertainment check-in service GetGlue could tell that a Halloween-special episode of "Pretty Little Liars" was going to post very strong numbers for ABC Family.
DigitalNext
When Will Brand Dollars Move Online? Maybe Never.
Let's understand online advertising for what it is: the greatest direct response medium in history and the greatest branding disappointment ever.
Guest Columnists
In PR, Measurement Moves From Fuzzy Math and Social-Media Snake Oil to Actual Metrics
Though examples of hyperbole are still to be found, the public relations profession is taking serious steps to find ways to measure the true value of its work
Hispanic Marketing
Ad Age's Multicultural Agency of the Year: How to Enter
Ad Age is now accepting submissions for our annual Multicultural Agency of the Year award, which honors the best shops targeting ethnic consumers.
The Big Tent
Takeaways for the Hispanic Market from the Auto Industry
Auto industry representatives at a panel on Hispanic marketing sponsored by J.D. Power and Associates share recent campaigns aimed specially at this population
People & Players
People on the Move: Virgin America Names Luanne Calvert VP-Marketing
Luanne Calvert, a seasoned exec who has led digital marketing at LVMH and served as a creative director at Google, is taking over the VP-marketing spot at Virgin America that Porter Gale left behind last month.
MediaWorks
Linda Yaccarino to Join NBCU as Dave Cassaro Departs
Dave Cassaro is leaving his post running ad sales at NBC Universal as Linda Yaccarino comes aboard, according to people familiar with the situation. Ms. Yaccarino had managed ad sales for TNT, TBS and TruTV, but may be looking for a broader portfolio in her new role.
AdAgeStat
Stat of the Day: Half of Kids Under 8 Have Access to Mobile Media
Half of kids under 8 (and 40% of 2- to 4-year-olds) have access to a smartphone, iPad or some other mobile media device. As you might guess, there are some income disparities at play. With all the new technologies, however, TV is still king.
GoodWorks
Harnessing Our Expertise for Good
When Haiti was struck with a catastrophic earthquake in 2010, a group of MKTG INC staff members got together to figure out how we could help. That day we launched more than a relief effort -- we created a division for giving back. The agency's Charlie Horsey explains.
Digital
Groupon Sues Ex-Managers Who Joined Google
On the eve of its IPO, Groupon Inc. accused two former sales managers of taking confidential trade secrets with them when they left to join a competing venture run by Google Inc.
Agency News
MEC Wins Marriott Business in Global Consolidation Pitch
Marriott has selected WPP's MEC as its new global agency of record for media buying and planning, following a competitive review to consolidate global accounts.
DigitalNext
A Love Letter from Brand Marketers to Silicon Valley
For too long, the digital industry has looked at brands like Pepsi simply as a monetization strategy. That has to change.
MediaWorks
Netflix-Subscriber Loss Worse Than Forecast
Domestic users fell to 23.8 million as of Sept. 30 from 24.6 million three months earlier, a bigger decline than the company projected, after a price hike.
Agency News
HomeAway Chooses GSD&M; to Lead Creative and Media
Online vacation-rental marketplace HomeAway has picked Omnicom Group's GSD&M; to handle creative and media duties after a review.
Agency News
EBay Looks for Shop to Handle Digital and Social Media
EBay is circulating a request-for-proposal to a number of agencies as it looks to pick up the pace in the digital and social-media arena, Ad Age has learned.