Sports Weekly :: Brand
Overview
Sports Weekly is great way to reach a large national sports audience at a very affordable price. As a natural extension of the USA TODAY sports page, Sports Weekly delivers sports insight and information in an expanded, in-depth format not found in any other publication.
With the entire USA TODAY sports newsroom available for editorial contributions, Sports Weekly utilizes this talented group of writers and consistently delivers a unique and compelling magazine. Writers have more to say than can always be put in the daily newspaper, and Sports Weekly allows these writers to discuss in detail their views on a variety of baseball and football issues.
Sports Weekly is ideal for advertisers that have aspirations of a national audience without the big budgets, delivering a national, engaged audience for a small fraction of the cost of the other national sports magazines. For the price of one insertion in the larger sports magazines, advertisers are drawn to extended frequency campaigns in Sports Weekly, where their message can be seen all year long in USA TODAY’s premiere sports magazine. With a variety of franchise positions, partnership opportunities at various events and the latest close in the industry, Sports Weekly is a partner with all of our advertisers.
Sports Weekly readers are engaged and love the magazine. Most of our readers buy their copies every week off the newsstand, showing that they make a special effort to get their copy and pay full price. In fact, 58% of all Sports Weekly readers make a special trip to the newsstand and pay the full retail price for their issue.
With Sports Weekly, advertisers know that they are reaching a solid, passionate, national sports audience.
Source: June 2009 ABC FAS-FAX