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September 13, 2011
As We Shape Our Tools Our Tools Shape UsDeferred Gratification Still Works
Now that fall's here, it's time to adjust. Remember, there are people who still visit friends and relatives especially on the weekends. Because of this, you potentially have lots of people who could cume your station on a regular basis. Your job as the PD is to try to get focused on the new guys in town. They come for a few days and then leave. They go to your competition or maybe they just go away and start listening to other devices. The same is true of your Internet listeners, although if you can get enough to move the needle, that could work for you.
As we shape our tools, our tools will shape us. When you stop to think that if you're streaming, you could be listened to from across the globe, it does alter your perspective. It allows hometown fans to keep in tune with their favorite station when they're away.
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September 6, 2011
"The Leader's Advantage"How Do You Prioritize? It's clear that some of us learned some things and grew some this year. We had no choice. A few of us even got some real accomplishments under our belts. There are still big challenges ahead, though. Our ultimate vision of this brave new media ...
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August 30, 2011
Unsolved Problems"High Stakes & Low Moments" As we enter the Fall Arbitron ratings sweeps, whether measurement is by diary or meter, one of the key questions we're hearing over and over again speaks to the fact that in many markets Urban radio is in a confused state. Allegiances are ...
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August 23, 2011
Urban Creative IndulgenceOurs Is Still A Very Connected Business One of the biggest day-to-day challenges Urban programmers and music directors face today is being able to connect with label executives who are only too willing to assist in the station's endeavors to offer compelling content on ...
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August 16, 2011
The Numbers Behind The NumbersNew Insights Into Rating Realities There's some new thinking that's already quietly making the rounds with a number of programmers in both large and small markets. It has to do with the numbers behind the numbers -- a combination of little things that, when properly ...
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August 9, 2011
The Light At the End Of The TunnelDid We See It In Time? This time we want to examine the light at the end of the tunnel. What does it mean? Is it daylight or another high-speed train on the same track? If you're a "conductor" or programmer, you have to know and you have to be right. Fortunately, there ...
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August 2, 2011
Game OnBalancing With Genre-Based Sound Increasingly, today's generation of Urban listeners are more tech-savvy and always hungry for new music. Add to this the mass proliferation of file-sharing and there is less musical compartmentalizing than in the past. We used to live in ...
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July 26, 2011
Urban Radio's Happy Ending May Need A New BeginningIt's Time To Invest In Our Future There's nothing like the exhilaration of feeling you've been lapped by technology, coupled with the unsettling realization that it's perpetually breathing down your neck. Radio's information age is a sleek stallion, and if you're not ...
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July 19, 2011
Radio RoadiesTraffic Tie-Ups -- In Effect One involvement element for drivetimes in nearly every market, regardless of format, is the traffic report (even though it has changed and in some markets it's handled by a syndicator). Just to lighten the load this summer, I thought we would ...
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July 12, 2011
Are Urban Stations Casting A Wider Net?Should Urban ACs Re-focus Their Summer Programming Strategies? Recent studies have shown that in the summer, Urban adults are being lured away from traditional Urban AC stations and back to stations that feature hip-hop and uptempo jams. The question becomes: Are these ...