How the Eastern Daily Press and Norwich Evening News bucked the trend and increased circulation
Posted by
Press Gazette
on 1 September 2011 at 14:51
Tags: Journalism, Newspapers, Regional Newspapers
Yesterday we reported on the latest circulation figures for the regional press, and amid the general gloom two newspapers stood out: Archant Norfolk’s Eastern Daily Press and the Evening News.
They were two of only three daily newspapers that managed to increase circulation in the first six months of the year, with the Daily Press up 3.4 per cent to 19,161and its sister title the Evening News up 0.6 per cent to 59,490 (the other was DC Thomson’s Dundee Evening Telegraph, up 1.6 per cent to 23,631).
It was a similar story in the last six months of 2010 when the Daily Press was up 0.4 per and the Evening News was up 0.5 per cent to 18,923.
As highlighted on his blog yesterday, back in April Jon Slattery wrote a piece for the Press Gazette magazine on the regional newspaper groups that were bucking the trend of falling circulations.
In it he interviewed Dom Williamson, Archant Norfolk’s head of sales and audience growth, who said the rise was the result of work to build circulation going backwards several years and a change in status for his team.