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And this summer's
sleeper is:
'NCIS'

Show's rising ratings may foretell a far stronger fall

By Toni Fitzgerald

   Every year there’s a show that gains momentum during the slow summer months and becomes a hit when new episodes return come fall. Two years ago it was CBS’s “Without a Trace.” Last year it was ABC’s “Extreme Makeover: Home Edition.” 
   This year's summer sleeper may be CBS’s “NCIS.”
   Repeats of the show are gaining in total viewers and adults 18-49 compared with last summer. It’s one of CBS’s only shows to do so this summer, with most of the network’s schedule in a slump compared with last year.
   “NCIS” averaged a 2.4 adults 18-49 rating last week, compared with a 1.9 rating the same week last year. It was up 26 percent. It also rose among total viewers, from 7.95 million to 9.39 million, good for a tie for No. 4 for the week.
   Tuesday, where “NCIS” anchors CBS’s lineup at 8 p.m., is one of only two nights the network is not falling compared with last year among 18-49s. It is flat, even though 9 p.m.’s “Big Brother” is down from last season.
   “NCIS” has gotten lots of buzz this summer after unexpectedly killing off one of its main characters in the season finale. That has driven casual fans to catch up this summer and try to spot any clues that Sasha Alexander was on her way out.
   “NCIS” has received lots of press coverage because of that death, including the recent announcement that “Picket Fences’” Lauren Holly will join the cast this fall as a potential love interest for lead actor Mark Harmon.
   The second-year “JAG” spinoff may also be grabbing “JAG” viewers looking for a new military forensics fix now that their show is off the air.
   “NCIS” bettered its first-year numbers substantially last season, averaging a 3.1 18-49 rating, up 19 percent from its year one average of 2.6. Among total viewers it averaged 12.8 million, also up from year one.
   If it can move up to 15 million this coming season, it would go from a top 20 show to top 15, putting it in TV’s elite tier.

   Meanwhile, in other broadcast ratings for the week ended Aug. 7:

Among adults 18-49, CBS finished first with a 2.4 average rating and 7 share. Fox was second at 2.3/7, followed by ABC at 2.0/6, NBC at 1.8/6, UPN at 1.0/3 and the WB at 0.7/2.

Among adults 18-34, Fox took first for the 30th straight week, a network record, at 2.4/9, followed by CBS at 1.8/6, ABC at 1.5/5, NBC at 1.3/5, UPN at 1.0/4 and the WB at 0.7/3.

Among adults 25-54, CBS placed first at 2.9/8. ABC and Fox tied for second at 2.3/7, followed by NBC at 2.2/6, UPN at 1.0/3 and the WB at 0.7/2.

Top five (18-49s): 1. “CSI” (CBS) and “Hell’s Kitchen” (Fox) 4.4; 3. “Big Brother” (CBS) 3.6; 4. “Without a Trace” (CBS) 3.4; 5. “CSI: Miami” (CBS) 3.2

Top five (total viewers): 1. “CSI” (CBS) 13.94 million; 2. “Without a Trace” (CBS) 11.82 million; 3. “CSI: Miami” (CBS) 10.22 million; T4. “Two and a Half Men” and “NCIS” (CBS) 9.39 million

Bottom five (18-49s): 101. “Law & Order: Trial by Jury” (NBC) 0.7; 105. “UPN’s Friday Night Movie” (UPN), “One Tree Hill” (WB), “Summerland” (WB) 0.6; 108. “Everwood” (WB) 0.4

Bottom five (total viewers): 111. “Arrested Development” (Fox) 1.80 million; 106. “Charmed” (WB) 1.68 million; 106. “Summerland” (WB) 1.66 million; 107. “One Tree Hill” (WB) 1.35 million; 108. “Everwood” (WB) 1.19 million

Show on the rise: “Hell’s Kitchen,” Fox, Monday 9 p.m. The season finale of Gordon Ramsay’s bakeoff averaged a series-best 4.4 among 18-49s, putting the show atop the week’s rankings for the first time. Not surprisingly, Fox quickly cooked up another season order.

Show on the decline: “Law & Order: Trial by Jury,” NBC, Saturday, 9 p.m. Disorder in the court? The now-canceled show was the lowest-rated program on the Big Four networks last week, averaging a 0.6 rating and falling behind even UPN’s “R U the Girl,” CBS’s “The Cut” and the WB’s “Charmed.”

PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending August 7

Network

Households

People 2+

Adults 18-49

Rtg%

(000)

Shr

Rtg%

(000)

Shr

Rtg%

(000)

Shr

CBS

4.9

5400

9

2.6

7270

8

2.4

3060

7

NBC

4.2

4620

8

2.1

5900

6

1.8

2320

6

ABC

3.8

4150

7

2.0

5600

6

2.0

2570

6

FOX

3.4

3670

6

1.9

5190

6

2.3

2980

7

UPN

1.8

1980

3

1.0

2650

3

1.0

1280

3

WB

1.2

1370

2

0.6

1780

2

0.7

970

2

PAX

0.5

520

1

0.2

670

1

0.2

200

0

* Each rating point is equivalent to 1.096 million homes
Source: Nielsen Media Research

 

SEASON-TO-DATE PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending August 7

Network

Households

People 2+

Adults 18-49

Rtg%

(000)

Shr

Rtg%

(000)

Shr

Rtg%

(000)

Shr

CBS

7.6

8350

13

4.2

11660

11

3.6

4650

10

NBC

6.0

6600

10

3.2

8920

9

3.2

4120

9

ABC

5.9

6510

10

3.3

9130

9

3.4

4370

9

FOX

5.5

6050

9

3.2

8940

8

3.7

4790

10

UPN

2.2

2360

3

1.1

3190

3

1.3

1680

4

WB

2.0

2240

3

1.1

3040

3

1.3

1630

3

PAX

0.4

460

1

0.2

610

1

0.1

180

0

* Each rating point is equivalent to 1.096 million homes
Source: Nielsen Media Research 

 

NETWORK TV
Ranked on Households
Week Ending August 7

#

PROGRAMS

Net

HOUSEHOLDS

PERSONS 2+

Rtg%

Shr

(000)

#

Rtg%

(000)

1

CSI

CBS

9.5

16

10456

1

5.0

13944

2

WITHOUT A TRACE

CBS

8.2

15

9032

2

4.3

11825

3

CSI: MIAMI

CBS

6.8

11

7432

3

3.7

10219

4

NCIS

CBS

6.5

12

7148

4

3.4

9391

5

TWO AND A HALF MEN

CBS

6.4

11

7042

4

3.4

9385

6

LAW AND ORDER

NBC

6.1

11

6735

10

3.1

8699

6

LAW AND ORDER:CRIM INTENT

NBC

6.1

10

6710

6

3.2

9022

8

LAW AND ORDER WED 9PM

NBC

5.9

10

6442

12

3.0

8223

9

CBS SUNDAY MOVIE

CBS

5.7

10

6241

6

3.2

8930

9

COLD CASE

CBS

5.7

10

6228

6

3.2

8775

11

60 MINUTES

CBS

5.6

11

6144

13

2.9

8182

11

EVERYBODY LOVES RAYMOND

CBS

5.6

10

6147

13

2.9

8153

11

LAW AND ORDER:SVU

NBC

5.6

9

6116

16

2.8

7768

14

HELL'S KITCHEN

FOX

5.5

9

6032

6

3.2

8941

15

BIG BROTHER 6-TUE

CBS

5.4

9

5969

10

3.1

8555

16

BIG BROTHER 6-THU

CBS

5.2

10

5645

16

2.8

7704

17

BRAT CAMP

ABC

5.1

9

5557

13

2.9

8007

17

DATELINE FRI

NBC

5.1

10

5593

21

2.5

7001

17

DATELINE SUN-7PM

NBC

5.1

9

5561

21

2.5

7050

20

MOST OUTRAG MOMTS LIVE TV

NBC

5.0

9

5438

19

2.6

7319

20

PRIMETIME

ABC

5.0

9

5444

21

2.5

6917

22

CMA MUSIC FESTIVAL(S)

ABC

4.9

8

5361

18

2.7

7588

22

CROSSING JORDAN

NBC

4.9

8

5336

21

2.5

6837

22

KING OF QUEENS

CBS

4.9

9

5402

21

2.5

7037

25

CSI: NY

CBS

4.8

8

5260

21

2.5

6812

25

HOUSE

FOX

4.8

8

5252

19

2.6

7284

1

CSI

CBS

9.5

16

10456

1

5.0

13944

Source: Nielsen Media Research

 

TOP 25 PROGRAMS – BROADCAST
Adults 18-49
Week Ending August 7

Rank

Program

Net

Rtg%

(000)

1

CSI

CBS

4.4

5665

1

HELL'S KITCHEN

FOX

4.4

5706

3

BIG BROTHER 6-TUE

CBS

3.6

4677

4

WITHOUT A TRACE

CBS

3.4

4461

5

CSI: MIAMI

CBS

3.2

4177

5

FAMILY GUY

FOX

3.2

4102

7

CBS SUNDAY MOVIE

CBS

3.1

4030

7

HELL'S KITCHEN SP-8/1 8P(S)

FOX

3.1

4031

7

SIMPSONS-SUN 8:30P

FOX

3.1

4036

10

SO YOU THINK YOU CN DANCE

FOX

3.0

3949

11

BRAT CAMP

ABC

2.9

3761

11

TWO AND A HALF MEN

CBS

2.9

3798

13

BIG BROTHER 6-THU

CBS

2.8

3617

13

ROCK STAR: INXS-TUE

CBS

2.8

3682

15

EXTREME MAKEOVER:HM ED8/7(B)

ABC

2.7

3571

15

SIMPSONS

FOX

2.7

3544

17

AMERICAN DAD

FOX

2.6

3440

17

HOUSE

FOX

2.6

3359

17

LAW AND ORDER

NBC

2.6

3327

17

PRIMETIME

ABC

2.6

3399

21

ABC MON MOVIE OF THE WEEK

ABC

2.5

3216

21

CSI: NY

CBS

2.5

3247

23

20/20-FRI

ABC

2.4

3063

23

CMA MUSIC FESTIVAL(S)

ABC

2.4

3154

23

EVERYBODY LOVES RAYMOND

CBS

2.4

3172

23

EXTREME MAKEOVER:HM ED8/7

ABC

2.4

3121

23

LAW AND ORDER:CRIM INTENT

NBC

2.4

3093

23

NCIS

CBS

2.4

3150

Source: Nielsen Media Research

 

CABLE TV
Ranked on Households
Week Ending
August 7

BASIC CABLE

#

PROGRAM NAME

NET

Households 

Persons 2+

(000)

Rtg %

(000)

1

CLOSER, THE

TNT

4406

4.0

6125

2

REAL WORLD XVI

MTV

4249

3.9

5681

3

MONK

USA

3822

3.5

5378

4

WWE ENTERTAINMENT (WWE RAW ZONE)

SPIKE

3540

3.2

5203

5

HARRY POTTER & CHAMBER

DSNY

3308

3.0

4824

6

WWE ENTERTAINMENT (WWE RAW)

SPIKE

3220

2.9

4658

7

FAMILY GUY

ADSM

3069

2.8

4072

8

LAW & ORDER

TNT

2753

2.5

3435

9

SPONGEBOB

NICK

2720

2.5

3583

10

THATS SO RAVEN

DSNY

2718

2.5

3662

11

SCOOBY-DOO MOVIE

NICK

2664

2.4

3923

12

FAMILY GUY

ADSM

2647

2.4

3543

13

FAIRLY ODD PARENTS

NICK

2646

2.4

3602

14

LAW & ORDER: SVU

USA

2588

2.4

3108

15

FAMILY GUY

ADSM

2585

2.4

3564

PAY CABLE

#

PROGRAM NAME

NET

Households 

Persons 2+

(000)

Rtg %

(000)

1

SIX FEET UNDER

HBO

2092

1.9

2851

2

ENTOURAGE

HBO

1617

1.5

2213

3

SPIDER-MAN 2

HBO

1480

1.4

2155

4

CATHOUSE: THE SERIES

HBO

1055

1.0

1188

5

SOPRANOS, THE

HBO

1005

0.9

1208

* Ratings based on 109.6 million U.S. TV homes. One ratings point represents 1.096 million homes.
Source: Nielsen Media Research

 

SYNDICATION
Ranked on Households
Week Ending July 31

#

 PROGRAMS

Syndicator

Households

US Rtg%

(000)

1

WHEEL OF FORTUNE

KIN

7.3

7960

2

JEOPARDY

KIN

6.0

6530

3

OPRAH WINFREY SHOW (AT)

KIN

5.7

6283

3

EVRY LVS RAYMOND-SYN (AT)

KIN

5.7

6254

5

SEINFELD (AT)

SPT

5.3

5846

6

FRIENDS (AT)

WB

5.2

5648

7

SEINFELD-WKND (AT)

SPT

4.9

5361

8

JUDGE JUDY (AT)

PRM

4.5

4933

9

DR. PHIL SHOW

KIN

4.2

4632

10

CSI-SYN (AT)

KIN

4.1

4505

10

ENTERTAINMENT TONIGHT(AT)

PRM

4.1

4468

12

WHEEL OF FORTUNE WKND

KIN

3.8

4212

13

LIVE WITH REGIS AND KELLY

BV

3.3

3632

14

JUDGE JOE BROWN (AT)

PRM

3.2

3527

15

WARNER BROS. VOL 33

WB

3.1

3433

15

EVBDY LVS RAYMOND-WKD-SYN

KIN

3.1

3401

17

MILLIONAIRE (AT)

BV

3.0

3316

17

MAURY (AT)

NBU

3.0

3263

19

INSIDE EDITION

KIN

2.9

3177

20

KING OF THE HILL-SYN(AT)

2/T

2.8

3105

20

ENTERTAINMENT TONIGHT WKD

PRM

2.8

3081

22

THAT 70S SHOW-MF-SYN (AT)

2/T

2.7

2980

22

COPS-SYN (AT)

2/T

2.7

2973

22

WARNER BROS. VOL 36

WB

2.7

2964

22

MALCOLM IN-MIDDLE SYN(AT)

2/T

2.7

2918

Source: Nielsen Media Research

 

SPANISH-LANGUAGE TELEVISION
Ranked on Households
Week Ending August 7

#

PROGRAMS

Net

NHTI

(000)

1

MADRASTRA M-F

UNI

26.4

2878

2

APUESTA POR UN AMOR M-F

UNI

23.5

2567

3

CRISTINA-MON

UNI

21.2

2310

4

INOCENTE DE TI M-F

UNI

20.6

2245

5

DON FRANCISCO PRESENTA-WE

UNI

19.6

2140

6

CASOS VIDA R: ED. ESP TUE

UNI

17.6

1917

7

AQUI Y AHORA-THU

UNI

17.0

1855

8

CASA DE LA RISA FRI

UNI

15.6

1705

9

SABADO GIGANTE-SAT

UNI

13.9

1522

10

HORA PICO-SUN

UNI

12.3

1344

10

PAR DE ASES FRI

UNI

12.3

1340

12

VER PARA CREER-SUN

UNI

12.2

1333

13

PARODIA-SUN

UNI

8.7

947

14

CASOS FAMILIA ED ESP SAT

UNI

7.6

827

15

CUERPO DEL DESEO M-F

TEL

6.0

658

16

AMARTE ASI M-F

TEL

5.3

583

17

DECISIONES M-F

TEL

5.2

572

17

SIN FRONTERAS

TEL

5.2

566

19

PLATEADOS M-F

TEL

4.7

509

20

FUTBOL LIGA MEX SAT

TF

4.3

472

21

CINE LAS ESTREL2 SUN

TF

4.2

453

22

CINEMUNDO PREMIER

TEL

4.1

445

23

RIPLEY'S SUN

TEL

4.0

434

24

CANTINFLEANDO 8/6(S)-08/06/2005

TEL

3.6

392

25

CINE LAS ESTREL1 SUN

TF

3.3

363

* Nielsen Hispanic Television Index; ratings based on 9.7 million Hispanic TV homes.
Source: Nielsen Media Research

 

NETWORK SPORTS
Ranked on Households
Week Ending July 31

#

PROGRAMS

Net

Episode

Households

Persons 2+

US Rtg%

Shr

(000)

(000)

1

LINCOLN FIN.
BATTLE(S)-7/25

ABC

WOODS/
DALY VS
MICKELSON/
GOOSEN

3.6

6

3900

5187

2

BUICK OPEN
SUN(S)-7/31

CBS

3.6

9

3973

5074

3

WWE
SMACKDOWN!

UPN

3.3

6

3650

5077

4

BUICK OPEN
SAT(S)-7/30

CBS

2.8

8

3097

3812

5

FOX SAT.
BASEBALL

FOX

VAR. TEAMS
AND TIMES

2.7

8

2979

3593

6

WOMEN'S BRIT.
OPEN
SUN(S)-7/31

ABC

1.5

4

1682

2096

7

FIRESTONE INDY
400(S)-7/31

ABC

1.3

3

1387

1825

8

WOMEN'S BRIT.
OPEN
SAT(S)-7/30

ABC

1.1

3

1168

1366

9

NBA INSIDE
STUFF-ABC

ABC

0.8

2

847

960

10

WEEK IN
BASEBALL

FOX

0.8

2

857

1036

11

US SR. OPEN
SAT(S)-7/30

NBC

0.8

2

843

1042

12

US SR. OPEN
SUN(S)-7/31

NBC

0.8

2

912

1110

13

ML SOCCER
ALL-STAR
GAME(S)-7/30

ABC

FULHAM VS
 MLS ALL
STARS

0.7

2

713

807

14

TOPSPIN:USTA
KID'S SHOW

CBS

TENNIS 
ANTH.

0.7

2

811

1012

Source: Nielsen Media Research

 


Aug. 10, 2005 © 2005 Media Life


 -Toni Fitzgerald is a staff writer for Media Life.


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