The anchor text (also known as link label or link text), is an important tool that you can use for positioning your site over others on the Web. This is because the logic says that if a website is quoted and mentioned in different places, it represents that its content is relevant to the topic that it is developing.

The web browsers use this logic in order to give the user the most accurate results. But is this correctly exploited for the bloggers and content writers? It seems that mainly it is not, because we can usually see anchor texts saying *Click here* as example, what is not related to the things that you are trying to position.

You might have heard about the concept of Web 3.0 or Semantic Web in many occasions used for talking about “the next big thing” on the internet. Although there are still a lot of speculations about it, here we show you some key differences between what it is today Web 2.0 and what is Web 3.0 going to be in the next future.

Choosing the right key words for a product campaign on the Internet is a very important decision because on that depends how much relevance is it going to have on the user´s search. Keeping this in mind is essential to know the best ways to select the combination of words that can assure a great number of visits.

First of all, is imperative to keep in mind three factors: seasonality, competitiveness and geographical variation. An excellent tool for understanding these issues is Google Insights, because it provides a worldwide view of the words that are actually being searched on Google, giving you the possibility to filter by time, place and category. With this information, it would be easy for you to know what are the people interested in, and what is the competence focus.

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