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August 9, 2011
Mark MastersSince taking the helm at Talk Radio Network, Mark Masters has expanded its offerings, complementing TRN's stable of high-profile political talkers with creative lifestyle/entertainment figures such as Phil Hendrie and Mancow Muller to, most recently, offering an unbiased all-News radio block to assuage politically-sensitive advertisers. His efforts, along with the talents of TRN's personalities and sales reps, have made TRN a major player in the spoken-word field. Here, Masters provides a big-picture perspective of TRN and the spoken-word radio field.
What were your goals when you assumed the top post at TRN ... and are you at all surprised at how fast and large the company has grown?
When we re-launched the company in 1998, we saw an opportunity in the marketplace where if we used the old barter model, which had been so successful for us with Art Bell (at a time when the other networks charged supplemental base fees with extra minutes, etc.), we could be successful again.
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August 2, 2011
Tim MooreLike Kenny Roger's mega-hit "The Gambler," Tim Moore knew "when to hold 'em and when to fold 'em," selling the radio station he owns to start a consultancy that specialized in multi-format cluster programming and marketing strategy - right before the consolidation boom, ...
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July 26, 2011
Dwight DouglasFew, if any, marketing experts carry more radio experience than Dwight Douglas. After earning his stripes as a programmer for stations such as DC101/Washington, D.C. and WDVE/Pittsburgh, Douglas and Kent Burkhart launched a consultancy that ruled rock radio during its ...
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July 19, 2011
Ken ParksSpotify has finally landed on the shores of America, with the potential to change the paradigm of music distribution and, ideally, sales/revenue. The early reaction has been largely positive (see here, here, here and here, for starters); you may have already been invited ...
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July 12, 2011
Bob KingsleyFew people are more deserving of being called a Power Player in our business than "the most listened-to radio voice in Country music history," Bob Kingsley. After working at stations such as KFOX, KGBS, KFI and KLAC/Los Angeles, Kingsley started producing "American ...
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July 5, 2011
Gary KrantzGary Krantz boasts the resume of an executive's executive, having been at or near the top of successful radio franchises such as AMFM, Premiere and Westwood One. Since then, he has launched his own company that touches on a bevy of areas, from consulting networks and ...
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June 28, 2011
Jeff PollackJeff Pollack has roots in radio that goes back over three decades. Over the years he has expanded his scope by forming the Pollack Media Group and taking on clients as diverse as CBS Radio, Citadel Broadcasting, Bonneville International, Microsoft, Harpo Productions, MTV, ...
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June 21, 2011
Mary Beth GarberEmail: marybeth.garber@katzradiogroup.com Think Jack Webb as Joe Friday, interested in "just the facts, ma'am..." or Cher in the film, Moonlighting, slapping insecure radio types, in the form of Nic Cage, to "snap out of it!" Either analogy speaks for what Mary Beth ...
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June 14, 2011
Greg StrassellEmail: greg.strassell@cbsradio.com Greg Strassell has basically spent his entire working life in radio. From WROK-WZOK/Rockford, through WLOL/Minneapolis, American Radio Systems, WBMX and WODS/Boston to his current executive programming post at CBS Radio, Strassell has ...
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June 7, 2011
Valerie GellerEmail: vgeller@aol.com Twitter: www.twitter.com/vgeller A self-confessed Talk radio junkie since the age of seven, Valerie Geller worked at Talk radio stations such as KOA, KTAR, WPLP, KFI and WABC before launching her own consultancy, Geller Media International. Her ...