What Is The 33?

THE 33 is THE coolest TV station in North Texas. We have the hit syndicated programming to prove it, like Family Guy, Two and a Half Men, The Simpsons and Friends. We also give our demanding audience groundbreaking network programs from The CW Network, including the smash sensation Gossip Girl as well as America's Next Top Model and the all new 90210 (just to name a few). Prime is followed by our award-winning 9PM newscast, The 33 News, presenting news from the rare and unique perspective of someone under the age of 55. As a result of our efforts, The 33 is regularly the highest rated television station among young adults in Dallas/Fort Worth. The 33 is TV that Gets U!

The 33 (KDAF-TV) broadcasts to the fourth largest metro area, and the fifth largest media market in the United States, Dallas/Fort Worth. With over 2.4 million households, and over 6.8 million people, the DFW Metroplex is the fastest-growing, youngest and most dynamic market in the country!

The 33 is also one of the most successful operations in the Tribune Broadcast Company station group. Tribune owns over twenty-five television stations across the nation, including WGN in Chicago, KTLA in Los Angeles and WPIX in New York. The company also owns numerous local newspapers such as the Los Angeles Times and the Chicago Tribune.

Why Advertise on The 33?

The 33 offers creative advertising platforms to communicate your message, including two television outlets and numerous interactive options. We also offer our clients special sponsorships and promotional events to get the word out in non-traditional ways (don't worry, we stop just short of vandalism).

- The 33 TV delivers your television spot to a targeted audience using the best in syndicated programming, local news and hit shows from The CW Network.

- Antenna TV premiered in Dallas with an entirely free over-the-air digital broadcast signal in January 2011 (available to anyone with a digital TV). In addition to 100% digital broadcast coverage, KDAF and ATV have secured channel positions on the most prominent cable systems in the market.

- What classics are on Antenna TV? It is the very best of heritage entertainment, offering a comprehensive and wildly entertaining mix of classic programming, featuring All in the Family, Sanford and Son, Married with Children, and three of TIME Magazine's "Top 100 Best TV Shows of All Time". In addition, Antenna TV offers "all-time-great" television series such as Three's Company, Benny Hill, Maude, The Nanny, Dennis the Menace, Good Times and The Three Stooges as well as a complete stock of classic feature films from our movie library.

- The33TV.com reaches viewers interactively using display ads, pre-roll video advertising, contesting and much more. We're way past just selling banner clicks.

- Mobile Text Marketing allows you to brand viewers instantly with your message or special offer, anywhere and at any time.
- Events are an excellent way to market to a potential customer in a personal way at any of our crowd-drawing special events around North Texas.

By integrating any of the options listed above, our advertisers have the opportunity to reach young viewers via the sight and sound of television, the interactivity of the web, the immediacy of the cell phone, and the locations where they hang out!

Why is it important to reach young viewers? Because in a business environment like today's, it is vital that advertisers reach younger, uncommitted consumers as soon as possible. Studies show that as people age, they are less likely to be open to trying new products (Hey, why else would your grandparents still drive that 12 cylinder, 10 mpg, 1979 Buick battleship?). In a marketplace with so many choices, it just makes sense to reach potential customers before they develop their own lifelong brand loyalties.

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