Editorial policies
Staff editorial
The Staff Editorial reflects the opinions of The Daily Cougar Editorial Board (the members of which are listed above the editorial). All other opinions, commentaries and cartoons reflect only the opinion of the author. Opinions expressed in The Daily Cougar do not necessarily reflect those of the University of Houston or the students as a whole.
Letters to the editor
The Daily Cougar welcomes letters to the editor from any member of the UH community. Letters should be no more than 250 words and signed, including the author’s full name, phone number or e-mail address and affiliation with the University, including classification and major. Anonymous letters will not be published. Deliver letters to Room 7, University Center Satellite; e-mail them to letters@thedailycougar.com; send them via campus mail to STP 4015; or fax them to (713) 743-5384. Letters are subject to editing.
Advertisements
Advertisements published in The Daily Cougar do not necessarily reflect the views and opinions of the University or the students as a whole.
Guest commentary
Submissions are accepted from any member of the UH community and must be signed with the author’s name, phone number or e-mail address and affiliation with the University, including classification and major. Commentary should be kept to less than 500 words. Guest commentaries should not be written as replies to material already printed in the Cougar, but rather should present independent points of view. Rebuttals should be sent as letters. Deliver submissions to Room 7, University Center Satellite; e-mail them to letters@thedailycougar.com; or fax them to (713) 743-5384. All submissions are subject to editing.
Advertising policies
Standards of acceptability
All advertising is subject to approval by the Student Publications acceptance committee. The committee reserves the right to refuse advertising content that does not meet The Daily Cougar’s standards of acceptance. Ads for homework, term papers, adult striptease clubs, personals, psychic readers and adoptions will not be accepted and published by The Daily Cougar. A sample of all advertised mail-order items must be submitted to the advertising manager for approval prior to scheduling or publication of an advertisement.
The Daily Cougar will not knowingly accept any advertisement that is defamatory, promotes academic dishonesty, violates any city, county, state or federal laws, or that is potentially libelous against a person based on race, sex, age, color, creed, religion, nationality or disability.
The Daily Cougar will make all reasonable efforts to see that advertising is published as accepted and that pre-printed inserts are distributed as ordered. However, The Daily Cougar will not be responsible for any consequential damages resulting from failure to do so.
The advertiser and/or agency agrees to assume full and complete responsibility and liability for the content (including text representations, illustrations, photographs, and copyrights) for any advertisements placed in The Daily Cougar. Advertising having the appearance of news must be labeled “Paid Advertising” at the top center of the ad within its border. As required by Texas state law, all political and cause advertisements must display the phrase “Paid Political Advertisement” at the top center of the ad within its border. All contract advertising is subject to the terms set forth in this rate card.
Payment terms
All rates are net (non-commissionable and billed accordingly) and payable by cash, check, Visa, MasterCard, American Express, or P-card and SC Vouchers. Please make all checks payable to The University of Houston. Prepayment is required for all new advertisers, political, out-of-state and transient advertisers. By placing an advertising order, the advertiser agrees to and certifies conformity with The Daily Cougar’s policies and terms. All advertising must be paid for in advance until the advertiser has established credit with The Daily Cougar. Allow two weeks for processing of credit applications. For those advertisers with approved credit, payment is due upon the receipt of invoice. All terms and conditions on the credit application apply.
The Daily Cougar advertising rates include ad design and layout services. Additional charges may be assessed for extensive design, photography, graphics or typesetting services. For those advertisers with approved credit, payment is due by the end of the month. All terms and conditions on the credit application apply.
Camera-ready terms
The Daily Cougar accepts camera-ready submissions with the understanding that the ad has been approved by the advertiser or a representative thereof for publication without additional changes or corrections. The advertiser is entirely responsible for insuring that camera-ready ads are delivered to the paper in publishable form. Please contact your advertising representative at (714) 743-5340 before sending an advertisement in electronic format.
Information on electronic submissions can also be downloaded from thedailycougar.com/advertising.
To submit ads via e-mail, send files, including all placed art and fonts, to production@ thedailycougar.com Include the advertiser’s and sales rep’s names in the e-mail message that accompanies your ad.
Position requests
Placement and page position of ads will not be guaranteed. Requests will be honored when possible.
Errors in ads
The Daily Cougar shall not be responsible for typographical errors which do not lessen the value of an advertisement. Liability for an omitted ad shall be limited to rescheduling at the advertiser’s request. The Daily Cougar is not responsible for errors in advertising copy accepted after deadline or when advertisers or their representatives have approved an ad containing those errors.
The Daily Cougar will be responsible for only the first insertion of incorrect copy or scheduling. Compensation for errors made by The Daily Cougar is limited to the cost of the first insertion of the ad.
Cancellation of ads
Advertisers may cancel ad space up to the advertising deadline. Failure on the advertiser’s part to give notice of cancellation by the deadline does not release the advertiser from responsibility for payment of charges for reserved ad space.
Copyright & trademarks
No part of the newspaper may be reproduced without the written consent of the director of the Student Publications Department. The Daily Cougar and TheDailyCougar.com are registered trademarks of UH Student Publications.