What Chicago can learn from Toronto and its Luminato arts festival
“1001 Nights,” by the British theater director Tim Supple, was commissioned by Toronto’s Luminato Festival and was supposed to open on Navy Pier in Chicago June 25.
TORONTO — Luminato, the festival of arts, culture and ideas that just concluded in Canada's largest city, has only been held for four years. But this citywide extravaganza already attracts a collective audience in excess of 1 million and spends millions of dollars on the commissioning of expansive international creations like Tim Supple's “1001 Nights,” a show that used 24 actors from across the Middle East and that was supposed to then come to the Chicago Shakespeare Theater before visa issues killed, or at least postponed, the booking.
But for all the lofty artistic aims spoken at Luminato, which claims to be the largest multi-arts festival in North America, one message here rings the loudest and the clearest: This festival was created to promote its home city and build its cultural prestige around the globe. Or, as the manifesto of the co-founders puts it: “to shine Toronto's light on the world and the world's light on Toronto.” You can't say it much clearer than that.
Surely, there are several lessons here for Chicago, a city that desperately wants to improve its international reputation and currently minimal share of foreign tourists. According to figures from the U.S. Department of Commerce, Chicago's share of international visitors to the U.S. actually shrank between 2009 and 2010: from 4.7percent to 4.5 percent, a share already below that of much smaller cities like Boston. In 2010, Toronto attracted roughly 2 1/2 times as many international visitors as Chicago.
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