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August 9, 2011
The Light At the End Of The TunnelDid We See It In Time?
This time we want to examine the light at the end of the tunnel. What does it mean? Is it daylight or another high-speed train on the same track? If you're a "conductor" or programmer, you have to know and you have to be right. Fortunately, there are ways to know exactly what that light is, what it means and what you have to do to prepare.
First of all, if it's another train on the same track, you have to prepare to switch off. That means changing or adjusting the format. This often involves reconnecting with the audience.
A New Game
Today's business environment calls for new rules because it's a new game, with new players. We've got to be willing to give up old habits and practices to learn new ones. How do we reconnect with our audience and develop a new generation from the maze of control freaks, dictator broadcasters, consultants and independent thinkers looking to build a reputation at our expense?
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August 2, 2011
Game OnBalancing With Genre-Based Sound Increasingly, today's generation of Urban listeners are more tech-savvy and always hungry for new music. Add to this the mass proliferation of file-sharing and there is less musical compartmentalizing than in the past. We used to live in ...
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July 26, 2011
Urban Radio's Happy Ending May Need A New BeginningIt's Time To Invest In Our Future There's nothing like the exhilaration of feeling you've been lapped by technology, coupled with the unsettling realization that it's perpetually breathing down your neck. Radio's information age is a sleek stallion, and if you're not ...
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July 19, 2011
Radio RoadiesTraffic Tie-Ups -- In Effect One involvement element for drivetimes in nearly every market, regardless of format, is the traffic report (even though it has changed and in some markets it's handled by a syndicator). Just to lighten the load this summer, I thought we would ...
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July 12, 2011
Are Urban Stations Casting A Wider Net?Should Urban ACs Re-focus Their Summer Programming Strategies? Recent studies have shown that in the summer, Urban adults are being lured away from traditional Urban AC stations and back to stations that feature hip-hop and uptempo jams. The question becomes: Are these ...
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July 5, 2011
Is Different Really Better?Achieving Product Differentiation One of the biggest problems Urban-formatted stations will face this year is meaningful product differentiation. Most of your ratings success still comes from a very small group of extremely passionate listeners and when similar products ...
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June 28, 2011
Celebrating Black Music Month 2011 - Part 4The Composers For the fourth and final chapter in our current series for Black Music Month 2011, we want to focus on African-American composers. They composed all types of music that have made and are still making a difference. Before the 20th century, many ...
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June 21, 2011
Celebrating Black Music Month 2011 - Part 3In this, the third in our current series for June, Black Music Month, we reflect back on the progress we've made as a nation, as a society and as an industry. We continue to recognize our music legends, young and old, who have been at the forefront of the struggle. Men ...
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June 14, 2011
Celebrating Black Music Month 2011 - Part 2Tomorrow Will Be Different As we move into the second in our four-part series for Black Music Month 2011, we continue our focus on the music and the decades that were finding themselves and each other. In the beginning there was rock and roll. The infant art form ...
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June 7, 2011
Celebrating Black Music Month 2011 - Part 1Why Black Music Month Most people know that June is the month that we celebrate Black Music. They also know that it is a month that has enormous significance for both the radio and music industries. As you know, today we live in a culture of instant gratification, where ...