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LA, Los Angeles Times Magazine reaches more L.A. residents than the circulation of Angeleno, Los Angeles Confidential, C and Los Angeles Magazine combined.
Source: ABC Publisher's Statements Sept 2010 for L.A. Times, June 2010 Statement for magazines; C magazine Media Kit 2010.
You’ll reach more L.A. moviegoers with the Los Angeles Times than in primetime on ABC, NBC, CBS or FOX.
Source: Scarborough Los Angeles 2010 Release 2 (Los Angeles DMA). Affiliate stations are KABC, KCBS, KNBC, KTTV and KCAL.
KTLA is seen in 4.3 million homes across the L.A. DMA.
Source: Los Angeles Nielsen Jan '09 VIP Report
The Los Angeles Times Media Group reaches 3.5 million alcoholic spirit drinkers.
Source: Scarborough Custom Recontact Study 2010 Release 1.
The Los Angeles Times Media Group reaches 2 million new and used vehicle buyers.
Source: Scarborough Los Angeles Times Custom Recontact Study 2010 Release 1.
Los Angeles latimes.com users have the highest buying power index (218) compared to WSJ.com (203) and nytimes.com (192)
Sources: TNS, 2008 Affluent Market Research Program (AMRP). “Are You Maximizing Your Opportunities Online With High Net Worth Buyers?,” The Luxury Letter, 01.07.09. (BPI = Income and propensity to shop online indexed to the total Internet population).
The Los Angeles Times Travel section readers are 65% more likely to have taken 5+ international trips in the last 3 years than the average adult in the market.
Source: Scarborough, LA Times Custom Recontact Study 2010 Release 1
80% of Los Angeles Times readers have taken a domestic vacation in the past year.
Source: Scarborough, Los Angeles, CA 2010 Study Release 2
The Los Angeles Times Media Group reaches over 8.7 million consumers every week.
Scarborough Recontact 2010 Release 1
The Envelope far surpasses the circulation of Daily Variety and The Hollywood Reporter combined.
Source: ABC Audit Reports 2009
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