Alexander Ruler of the World Apartments: The colorful back story of a Hollywood legend
Curiosity for Rent: Alexander Ruler of the World Apartments, Hollywood
Classically Greek and exuberantly tweaked, the 60-unit Alexander Ruler of the World Apartments were purportedly built by Paramount Studios to house actors in 1927. Actor George Pan-Andreas bought the property in 1992 and in 2007 hired artist Danny Doxton to tart it up, beginning with ruby red paint patterned with orange swirls.
“Alexander the Great opened Persia to the world, and so I honor him with this building,” Pan-Andreas says, seated in his lobby near a photo of James Dean and a painting of Jesus paired with Art Nouveau nymphs.
Having nailed their theme, Pan-Andreas and Doxton went to work, adding cartouches styled after figural Greek vases that flank Doric columns topped with an entrance pediment. Greek-style lettering and frets, Olympic rings, depictions of Valentino, Ginger Rogers and Fred Astaire, along with reliefs of Alexander III of Macedon also vie for attention -- along with the building’s hot pink walls -- in case you should miss this Parthenon-on-acid while approaching 830 N. Van Ness Ave.
The building has become a favorite stop for Starline Trolley Tours and others. Doxton, who lives in San Pedro, says he added masses of orange swirls on outer walls “to kill the color,” adding that “George told me one day to make the building look good, to follow his crazy ideas. We kept adding things all the time.” Most of the architectural flourishes are cut from foam, covered with wire mesh and then spread with polymer cement.
Pan-Andreas, above, is a raconteur whose graveled, Greek accent streams with tales of early Hollywood. (Ginger Rogers, he says, was his godmother.) Tenants say he's not just larger than life. He’s good-hearted.
“George loves actors,” says Rob, a one-year tenant and TV production manager who declined to give his last name. “Most everyone here is young, moving from different states to land gigs in the industry. I’ve heard stories of actors not being able to make their rent for a month, and George understands.”