'The Mommies - A Musical Blog' is coming and the tickets could sell like wet wipes
"The Mommies — A Musical Blog" is currently playing in Orlando and opens soon in Chicago at the Royal George Theatre Center — along with several other cities. Tickets go on sale soon.
On Sunday, “White Noise,” an edgy new musical about a neo-Nazi singing group, closed several weeks earlier than hoped. But the Royal George Theatre already has a replacement booked for its main stage: “The Mommies — A Musical Blog.”
Not much carryover audience, I'd venture.
That diametric change in programming reflects a fact of life for a theater that rents out its space. But the fascinating contrast of those two shows also reflects the huge variance in the ways theater artists consider, or don't consider, their audience.
Along with its creative problems, “White Noise” had to overcome the tricky issue of persuading people to plunk down their money and spend some quality time with white supremacists. Even if the book gets fixed (it badly needs fixing, although the performances were mostly strong and the score already contains a little clutch of terrific songs), it's not hard to see that this issue will dog the show, which is still pondering a Broadway run. “White Noise,” which was produced by Whoopi Goldberg, is a cautionary tale and makes the valid point that neo-Nazis still exist and permeate mainstream culture. It also has guts. Still, it has to figure out its audience.
“Mommies” creator Jeanie Linders does not have to figure out her audience. She already did. Before she created the show. It is mothers, ages 22 to 42 and living with young children. You might notice the title makes that pretty clear.