| The Los Angeles Times Travel & Adventure Show attracts 20,000 affluent and avid travelers. |
| The Los Angeles Times Media Group reaches 4.2 million beer drinkers. |
| KTLA is seen in 4.3 million homes across the L.A. DMA. |
| The Los Angeles Times Travel section readers are 112% more likely to have visited Asia in the last 3 years than the average adult in the market. |
| You’ll reach more people earning $100K+ advertising in the Sunday Los Angeles Times than in eight leading business magazines combined. |
| You reach more than 2x as many travelers in L.A. advertising in the Sunday Los Angeles Times than you do in the three biggest travel magazines combined. |
| You’ll reach more L.A. moviegoers with the Los Angeles Times than in primetime on ABC, NBC, CBS or FOX. |
| You reach more sports-minded people in L.A. advertising in the Sunday Los Angeles Times than you do in ESPN the Magazine and Sports Illustrated combined. |
| The Los Angeles Times print and online audience is 66% more likely to have a household income of $250,000+. |
| A single ad in the Los Angeles Times reaches more people than running an ad during both morning and evening drive times on the top 20 radio stations in L.A. |
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May 17th, 2011
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May 3rd, 2011
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The Los Angeles Times Media Group (LATMG) businesses and affiliates include the Los Angeles Times, The Envelope, Times Community Newspapers, Brand X, LA, Los Angeles Times Magazine, Hoy and California Community News, and reaches approximately 7.6 million or 57% of all adults in the Southern California marketplace. LATMG is part of Tribune Company, one of the country's leading media companies with businesses in publishing, the Internet and broadcasting. Source: Scarborough Custom Recontact 2009 Release 2
© 2011 Los Angeles Times Communications LLC