Vow of poverty keeps religious out of 'Apple Chapel'
Sister Anne Flanagan, Daughter of St. Paul and author of Nun Blog
Are you an Apple devotee? By now you've probably seen reports about the study that shows Apple products lighting up the part of the brain that's usually involved in religious devotion. I had read about similar studies done a few years ago. Martin Lindstrom wrote about them in “Buy-ology,” a whole book on the way our brains process and respond to advertising, logos, brands, subliminal advertising (you thought they didn't do that?), and so on.
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