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PetCareRx: Leading pet pharmaceutical retailer increases conversion by 50% while controlling online costs using the Adobe® Online Marketing Suite, powered by Omniture®DETAILS
Summary
PetCareRx's previous online analytics and testing solutions lacked powerful measurement and validation capabilities, were very manual and time-consuming to use, and also lacked the flexibility to optimize the entire site, from landing pages to checkout. To gain deeper insight into customer preferences and the performance of its online content and campaigns, the retailer selected the Adobe Online Marketing Suite, powered by Omniture. |
Number one textbook rental company boosts sales during busy season using Adobe® Online Marketing SuiteDETAILS
Summary
Chegg, the number one provider of college textbook rentals, leverages the Adobe Online Marketing Suite to increase clarity into customer behaviors, enable real-time analysis, optimize pages and flows to improve customer experience, and maximize revenue and overall ROI. Using Adobe solutions, Chegg has improved visitor experience, reduced customer service costs by hundreds of thousands annually, improved book return sales, and lifted sales by 7-8 percent. |
Rosetta Stone boosts online revenue per visitor by 12.55% with Adobe® Online Marketing Suite, powered by Omniture®DETAILS
Summary
Rosetta Stone began looking for an intuitive solution that would enable its marketers to conduct sophisticated multivariate tests without spending an inordinate amount of time on them. The company also wanted to gain better insight into online visitor behavior and find a way to integrate offline visitor data with online visitor data to provide website visitors with a better experience. When they saw the combined capabilities of Adobe SiteCatalyst and Adobe Test&Target;, powered by Omniture, the decision to go with Adobe was easy. |
Leading car rental company uses Adobe® Online Marketing Suite, to optimize ad spend, increase customer interest by 152%, and achieve annual savings of $1.7 millionDETAILS
Summary
Dollar Thrifty Automotive Group adopted the Adobe Online Marketing Suite to enhance its understanding of customer transactions and optimize content on the various customer channels used to make purchases. With the Adobe solutions, the company has saved $1.7 million annually, increased interest in promotions by 152%, achieved 45% ROI annually, improved conversions, and optimized $1 million in ad spend. |
Digital marketing media site uses the Adobe® Online Marketing Suite, to drive click-through rates up by nearly 46%DETAILS
Summary
CMO.com adopted the Adobe Online Marketing Suite to better understand how its content listings, sort functions, and previews could entice website visitors to click through and read related content. Leveraging Adobe solutions, CMO.com has Increased click-through rates nearly 46% through homepage testing. |
Microsoft Windows leverages Adobe to improve online customer engagement and increase traffic and salesDETAILS
Summary
The Microsoft Windows team had been working with Adobe Test&Target;™, powered by Omniture, for about a year to run various tests on website calls to action, content and product features. As a result, the team decided to turn to Test&Target; to identify the most effective content for the Shop page on the Windows.com site through testing, in advance of the Windows 7 launch. |
E*TRADE sees 5:1 return on investment with the Adobe® Online Marketing SuiteDETAILS
Summary
E*TRADE, the online financial services giant, was very effective at driving prospective customers to its website but was challenged with converting those prospects into customers. E*TRADE leveraged the Adobe Online Marketing Suite to help solve business challenges and has seen a 13.5% lift in overall site conversion, achieved a 215% lift in campaign conversion, and surpassed a 5:1 return on investment for each of the two years in which the Online Marketing Suite has been in place. |
Self-storage leader achieves stunning return on investment through display ad retargeting and optimizationDETAILS
Summary
The Extra Space Storage team began working with the Adobe Consulting Digital Group, for Omniture technology to leverage Display AdTargeting, a feature of Adobe Display Targeting Solutions, powered by Omniture. The team set out to increase display ad relevancy by matching a site visitor within a designated audience segment with a dynamically delivered ad. Each ad is assembled on the fly to contain messaging relevant to that particular audience segment. |
Pioneering gift retailer increases average order value by 10% and improves return on ad spend with Adobe solutionsDETAILS
Summary
The Vermont Teddy Bear Company wanted to improve keyword search management, eliminate reliance on third-party vendors, increase conversion rates and achieve a high return on ad spend (ROAS). The company selected the Adobe Online Marketing Suite, which helps the Vermont Teddy Bear Company assert greater control over its advertising dollars by simplifying keyword search campaign management. Campaign bidding and other functions are automated for greater response to customer demands, while robust real-time reporting helps the company make strategic, cost-saving decisions more quickly. With the Adobe solutions, The Vermont Teddy Bear Company has improved ROAS, streamlined data collection for quicker decision making, enhanced content management for a better customer experience, and boosted average order value by 10%. |
TechTarget: Popular online media services provider increases traffic to marketing partner site by 35%DETAILS
Summary
TechTarget, a leading online technology media company operating a network of B2B technology news and product reviews sites, needed to find a feature-rich SaaS testing solution that truly supported dynamic websites. The company evaluated free analytics and optimization vendors and quickly realized that ‘free’ didn’t really mean ‘free. Using Adobe Test&Target;, powered by Omniture, the company is gaining faster, more reliable insight into factors impacting customer decisions worldwide. |
Online rug retailer achieves up to 400% return on ad spend and boosts year-over-year revenues by 48% using Adobe® SiteCatalyst® and Adobe SearchCenter®, powered by Omniture®DETAILS
Summary
Rugs Direct, the nation's leading source for area rugs, previous analytics and search engine marketing solution was not as robust as expected and made it difficult for the Rugs Direct team to get the insights they wanted. Rugs Direct made a switch and started working with Adobe solutions to improve keyword search campaign results, enhance user engagement, and provide managers with richly detailed analysis for better strategic decision making. Using Adobe solutions, Rugs direct has improved conversion rates by 50%, achieved return on ad spend of 300%, and increased year-over-year revenues by 48%. |
Leading office solutions retailer increases revenue, improves conversion rates, and drives repeat businessDETAILS
Summary
Grand & Toy (G&T;), one of Canada’s leading office solutions retailers, wanted to make it easier for online customers to find products and services through search and navigation. Previously, there was no way for customers to sort by brand, size, colour, price and other attributes, which frustrated many customers. G&T; also wanted to better measure and analyze site data, segment customers, and improve its ability to efficiently merchandise products and content to increase engagement and sales. |
Cars.com uses Adobe® SiteCatalyst®, powered by Omniture®, to measure mobile application adoptionDETAILS
Summary
Cars.com's previous Web analytics provider delivered only high-level metrics and little granularity, so it was difficult for the Cars.com team to get a firm grasp of what was going on and how to react. Cars.com adopted Adobe SiteCatalyst, to compile mobile and Web traffic data and gain a holistic understanding of how consumers interact with content across a variety of platforms and media (traditional website, mobile website, and iPhone application). WIth Adobe solutions, Cars.com grew quarter-over-quarter mobile traffic by 30 percent and accelerated the speed at which they generated reports. |
Specialty gifts retailer leverages the Adobe Online Marketing Suite to gain real-time analytical insight and improve e-commerce performanceDETAILS
Summary
The "perfect" gift can take many shapes and forms, which is why Figi's—a division of Charming Shoppes, Inc.—offers such a wide variety of gift ideas. Since 1944, Figi's has specialized in presenting distinctive and unique gifts such as cheese spreads, bakery and chocolate goods, hand-crafted collectibles, apparel, and personalized items for holidays and special occasions.
Figi's adopted a standalone online recommendations tool to help customers find products that they would likely be interested in. However, the company quickly found out that the tool fell short of expectations. Instead, the Figi's marketing team set out to find a more comprehensive, robust online marketing optimization solution that could enhance the overall customer experience by enabling easy measurement and analysis of customer interactions on the website and executing automated merchandising strategies to increase cross-sell opportunities. |
U.S.-based airline improves conversion rates by 5% and increases revenues by 21% leveraging Adobe solutions and social media networksDETAILS
Summary
Virgin America wanted to offer website visitors a unique online experience to improve brand awareness and loyalty, improve conversion rates, increase revenue, and attract repeat business. Virgin America selected Adobe solutions to gain critical insight into consumer interactions with the company's website and social media campaigns. With Adobe solutions, Virgin America has improved conversion rates by 5.5%, improved revenue rates by 21%, and gained better insight into customer engagement with online and social media content. |
Online florist improves conversion rate 180% and gains 340% return on ad spend over three years using Adobe SolutionsDETAILS
Summary
http://www.serenataflowers.com
Serenata Flowers recognized how crucial it was to have a better understanding of where website traffic was coming from and what visitor behavior was once visitors landed on the company's website. Serenata Flowers needed a solution that offered in-depth insight beyond the basic click. Today, the company has implemented many Adobe solutions, including SiteCatalyst, SearchCenter, and Discover to help overcome previous business challenges. With Adobe solutions, Serenata flowers has achieved a 340% return on ad spend in the first three years, improved conversion rates by 180%, shortened checkout times, and increased sales with audience-specific product marketing, with the help of Adobe solutions. |
Online financial resource attracts 800,000 unique visitors per month, improves traffic by as much as 350%, and reduces abandonment rates during registration using Adobe® web optimization toolsDETAILS
Summary
Lovemoney.com needed a robust online analytics solution to provide detailed, actionable insight about website visitors and enable the company to modify content and ad placement on the fly for optimal conversions and greater revenues. Lovemoney.com selected Adobe SiteCatalyst and SearchCenter +, to gain greater visibility into the success rates of keyword searches and how users interact with content once they've reached the website. With Adobe solutions, lovemoney.com improved visitor acquisition by 125%, increased traffic by 350% from URL referrals, and achieved 800,000 unique visitors per month within a year. |
Using Adobe® SiteCatalyst® and Adobe Discover™, the Winter Olympics broadcaster boosts online page views and mobile application views, enhancing experiences for viewers and advertisersDETAILS
Summary
NBC Universal's marketing and research teams wanted to better understand relationships between how, when, and through which platforms, viewers were keeping up with the Olympic coverage. Working with Adobe Consulting, for Omniture technology, NBCU deployed Adobe SiteCatalyst and Adobe Discover, powered by Omniture, to measure and analyze users behaviors across online and mobile media. With Adobe solutions, NBCU was able to prove that additional media channels enhance the consumption of Olympic content rather than cannibalize it. |
Doba increases leads by up to 20% while decreasing customer acquisition costs using Adobe® Online Marketing Suite, powered by Omniture®DETAILS
Summary
Doba, a leading product sourcing and drop-shipping company, wanted to generated more leads, reduce its cost per acquisition, quickly achieve ROI, learn more about customers to improve their website experience, and maximize marketing returns. Doba selected the Adobe Online Marketing Suite to solve the companies challenges. With Adobe solutions, Doba boosted revenues by 8% across all channels, increased leads 15%-20%, and decreased cost per lead up to 20%. |
Yellow® New Zealand uses Adobe SiteCatalyst to increase advertiser value and improve the online customer experienceDETAILS
Summary
Yellow, a publisher of online and print directories serving more than 2 million New Zealanders, wanted to find ways to optimize its services in order to make them more appealing and useful for customers and more attractive to advertising partners. The company leveraged the Adobe Consulting Digital Group to deploy Adobe SiteCatalyst and achieve new levels of insight into how customers were engaging with each of the company's websites and to provide valuable data to its advertising partners. With the help of Adobe solutions, Yellow has reduced searches returning zero results by 40%. |