Hulu unveiled a new feature Thursday that enables users to create and browse playlists with videos hosted on the platform.

Users can now craft and share playlists highlighting, for example, their favorite moments from The Daily Show, or put together a sequence of music videos to play in the background. It gives casual viewers an opportunity to become more engaged with the content they consume, enabling them to become not just reviewers, but also curators of that content.

To create a playlist, simply click the “+” symbol near any video on Hulu and select the “Add to playlist” option. You can then opt to create a new playlist or add to one created previously. To edit and add descriptions to your list, visit the “Playlists” tab in your profile.

Right now, a user can only follow the activities of another user if his or her friendship request is accepted. We think it would be wise for Hulu to allow users to follow other users instead, thereby allowing consumers to discover more playlists they like from the same sources, and likewise providing an incentive for playlist creators to produce even more playlists to build up their followings.