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-- 2nd Annual Awards to Acknowledge Global Creative Excellence
in Healthcare Communications --
New York, November 12, 2009 – The Nielsen Company, a leading global information and media company and the CLIO Awards, one of the world’s most recognized international advertising and design competitions, today announced the CLIO Healthcare Awards will be accepting international entries in 2010. The CLIO Healthcare Awards, first launched in the U.S. in 2009, will now honor creative excellence and innovation in communications in the healthcare industry on a global scale. Categories and entry details are available online at www.CLIOHealthcare.com.
“The first-ever CLIO Healthcare Awards are taking place tomorrow night, and the feedback we have received thus far from the healthcare communications industry is overwhelmingly positive,” said Karl Vontz, Director of Events, AdweekMedia Events and CLIO Awards, The Nielsen Company. “One way we believe we can improve upon this year’s success is to open the awards to the international healthcare marketing and communication industry, which as in the United States is highly regulated and subjected to more scrutiny than traditional advertising and promotion. Creativity knows no borders, and we want all companies around the world focused on healthcare marketing and communication to compete in the right environment—which happens to be very different from other industries.”
For more information about the CLIO Healthcare Awards, go to www.CLIOHealthcare.com.
About The CLIO Healthcare Awards
The CLIO Healthcare Awards is an extension of The CLIO Awards, one of the world’s most recognized awards competitions for advertising, design and interactive, which celebrated its 50th Anniversary in 2009. Healthcare accounts for more than one-third of the U.S. gross national product. It has become one of the most visible sectors of advertising, promotion and creative design in the last few years, particularly on TV and online. However, it is regulated differently and more stringently than traditional advertising and promotion.
The CLIO Healthcare Awards will be executed using the same rigorous standards and commitment to excellence as the CLIO Awards, but levels the playing field to qualify and judge this particular and massive industry sector more fairly and appropriately. The CLIO Awards and CLIO Healthcare Awards are produced by Nielsen Business Media, a part of The Nielsen Company, a global information and media company. For more information about the CLIO Healthcare Awards, go to www.CLIOHealthcare.com. Follow the CLIO Healthcare Awards on your favorite social networks: Twitter, LinkedIn, and Facebook.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in New York. For more information, please visit www.nielsen.com.
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Contact: Lauren Bobrowich, Coburn Communication
212.536.9838
press@clioawards.com