In Pictures: 10 Super Bowl Commercials You Can't Miss
Marketers are blitzing the big game with commercials. Our ad experts selected 10 you should definitely watch.
Marketers are blitzing the big game with commercials. Our ad experts selected 10 you should definitely watch.
The King's Speech vs. Social Network. Which will the Academy favor more?
Fox television executives celebrated with high fives when this year's Super Bowl sold out in October, commanding ad rates that seemed to defy gravity. (Commercial slots in the Feb. 6 game sold for $3 million apiece.) But wait a minute: Wasn't the 30-second television spot meant to be dead and buried? This is 2011 after all, a time when Google, smartphones and social media sites are making big-brand TV ads seem as dated as Duran Duran and shoulder pads in women's suits. read »
Johnson & Johnson tops the list.
This week Farmers Insurance inked a record-breaking naming rights deal for a nonexistent Los Angeles stadium that might be home to a nonexistent Los Angeles NFL team. To Kevin Kelso, Farmer's chief marketing officer, the $700 million, 30 year branding deal with billionaire Phil Anschutz's AEG makes perfect sense. read »
A marketing gimmick aimed at getting you to shop more is under scrutiny. A class-action lawsuit has been filed against Bay Area super-market chain Safeway. Consumers are arguing that Safeway should have proactively notified them of product recalls, beyond the usual sign at the egg fridge. read »
Laughter is contagious. So, too, are the best ideas in technology, product design, advertising and initiatives for social change. A colleague recently sent me a round-up of 2010’s most contagious global trends pulled together by--whom else?!--the editors of Contagious magazine, with support from Yahoo! I felt compelled to write about this topic not just because of the report’s list of trendsetting ideas, but because as a branding professional, I know how hard it is to come up with breakthrough ideas,[...] read »
Last year, Pepsi made headlines with its decision to opt out of Super Bowl advertising and devote $20 million to the Pepsi Refresh Project instead. read »
Just Media's CEO Dick Reed explains the challenges advertisers now face.