PR Opportunities at Gov 2.0 Expo

There are several ways to increase your exposure and public relations opportunities while at Gov 2.0 Expo. These benefits are available to sponsors and exhibitors. Here is a brief highlight of the opportunities available:

Media List

Press, analyst, and blogger attendance will be limited to the industry's top influencers from publications, websites and research analyst firms. The press list will grow in the weeks before Gov 2.0 Expo, as many press prefer to register at the last minute. Each press and analyst application is carefully screened to ensure that only the most qualified media with the most relevance to your company and the Internet industry attend Gov 2.0 Expo.

The list of confirmed press, bloggers, analysts, and other media will be available about a month before the conference and updated weekly to allow for advance work scheduling interviews. It will be distributed through the Exhibitor Resource Center only to sponsors and exhibitors. Note: the confirmed media list will NOT be distributed to third party contacts such as agencies or contractors.

We encourage recipients of the confirmed media list to use it judiciously. The media listed receive many emails from firms associated with Gov 2.0 Expo. We would ask that you try and limit the number of times you contact them.

Inclusion in Press Releases

There are several official press releases that will mention sponsors, exhibitors, and speakers of Gov 2.0 Expo. On May 18 we will distribute one particular press release highlighting the exhibitor and sponsor announcements being made at Gov 2.0 Expo. To be included in the release, please submit a 50-word description of your announcement (*please note, no more than 50 words will be considered) to Natalia Wodecki at nwodecki@techweb.com. Submission deadline is May 11.

Distribution of News

There is no better place to make an announcement, launch a product or roll out a new strategy than at Gov 2.0 Expo. We encourage you to connect with a diverse Gov 2.0 audience available at the conference by making an announcement from the show. If you have news scheduled, please do the following:

• Dateline and/or headline should include "Gov 2.0 Expo"
• Be sure to include links to the conference website
• Provide a copy of the release in advance to Natalia Wodecki at nwodecki@techweb.com and Maureen Jennings at maureen@oreilly.com so we can be sure the conference messaging is accurate

Inclusion in "News & Coverage" on Website

Please be sure we get a copy of whatever announcement(s) you are planning for the conference. You can email the url for your release to Maureen Jennings at maureen@oreilly.com. We will be sure that they are posted on our website.

Media Interviews

There will be at least one, possibly more, rooms set aside as interview rooms. You can schedule a meeting room onsite at the event, on a first-come, first-served basis. Please visit the room and use the clipboard outside the door to reserve the space.

Media Workroom

There will be a room dedicated as workspace for the media. Feel free to put your press kit or release on the table in the room. Since this room is designed to be a workspace, we want to discourage hanging out or soliciting the media in any way. You are also welcome to put any collateral or conference "schwag" in the room.