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Posts published by MP Mueller

September 2, 2010, 7:00 am

Social Media Are Easier Than You Think

It’s really not that hard to win friends and influence people.


August 5, 2010, 7:00 am

Who Has Time to Think?

Last week, we had a little internal revolt at the agency on this topic.


July 29, 2010, 1:53 pm

The Sweet Smell of Marketing Success

Do pleasant smells encourage spending?


July 22, 2010, 4:52 pm

A Sound Approach to Marketing

Want those tables to turn over quicker at lunch? Serve up fast tempo music.


July 12, 2010, 3:28 pm

Nine Keys to Getting the Most for Your Marketing Money

Imagine that room full of insurance executives when someone first pitched the idea of a duck’s being the central advertising component for Aflac.


June 29, 2010, 2:57 pm

Picking a Marketing Firm

How important is it that the firm you hire have experience within your industry?


June 4, 2010, 7:00 am

Targeting New Business

Over the years, we’ve dedicated quite a bit of time and energy to cultivating new clients, but we’d never really taken a strategic approach.


May 27, 2010, 7:00 am

Are You Doing What You Truly Love?

If not, how can you get there? A reminder that life is indeed fragile and short.


May 19, 2010, 7:00 am

Toss Those Stock Photos on Your Web Site!

When your marketing reflects your brand and persona, your company will also differentiate itself from its competitors.


May 11, 2010, 1:10 pm

Why Some Owners Are Shy About Marketing

Believe it or not, some business owners are reluctant to promote their own businesses. Fortunately, they can be helped.


Recent Posts

September 02

Social Media Are Easier Than You Think

It's really not that hard to win friends and influence people.

September 01

How Do You Know When to Trust Your Gut?

How do you choose between expert advice and your own instincts?

September 01

How I Saved My Company: Tolosa Press Community Newspapers

A newspaper company survives a very tough economy in a very tough industry.

September 01

A (Gruesome) Day in the Life

For an owner trying to get a restaurant toward its grand opening, the newspapers stuck to the freshly painted chairs were only a warm-up to a horror show of a day.

August 31

Top 10 Reasons for Entrepreneurial Success

I realized I couldn't give the secret to business success in 10 seconds.

About the Blog

You’re the Boss offers an insider’s perspective on small-business ownership. It gives business owners a place where they can compare notes, ask questions, get advice, and learn from one another’s mistakes. Its contributors also interpret news events, track political and policy issues, and suggest investing tips.

Archive

About the Authors

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Bruce Buschel
The Start-Up Chronicle

Bruce Buschel — an author, magazine writer, co-creator of an Off Broadway musical, and director/producer of jazz films — writes about his latest venture: building and starting a seafood restaurant.

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Paul Downs
Staying Alive

Paul Downs, who founded Paul Downs Cabinetmakers, writes about the struggles of a small business trying to survive in a tough economy.

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Adriana Gardella
She Owns It

Adriana Gardella, a former lawyer who has covered small-business issues extensively as a journalist, writes about female entrepreneurs.

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Jay Goltz
Thinking Entrepreneur

Jay Goltz, who employs more than 100 people at his five Chicago businesses, offers insights and perspective on running a small business.

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Lora Kolodny
The Prize

Lora Kolodny, who began reporting on business and entertainment in 2002, writes about the winners, losers, innovation and deal-making of business competitions.

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Robb Mandelbaum
The Agenda

Robb Mandelbaum, a veteran reporter, writes about the political and policy issues of small business.

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MP Mueller
Branded

MP Mueller, founder and president of Door Number 3, a boutique ad agency, writes about small businesses and marketing.

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Jack Stack
Open the Books

Jack Stack is the founder and chief executive of SRC Holdings, a manufacturing company that pioneered open-book management and has spawned 58 companies since 1982.

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Barbara Taylor
Transaction

Barbara Taylor, a partner and co-founder of Synergy Business Services, writes about the issues related to buying, selling and valuing private businesses.

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Jennifer Walzer
A C.E.O.'s Journey

Jennifer Walzer, who is founder and chief executive of Backup My Info!, writes about the challenges of taking her company to the next level. You can follow her on Twitter: @BackupMyInfo.

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Loren Feldman
Editor

Loren Feldman is the small business editor of The New York Times.

DCSIMG