August 10, 2010
Detroit Band Wins Experian's Ad Contest
As Experian introduces a Web site devoted to credit scores rather than credit reports, there will be an actual band singing its praises.
Disney Earnings Are Better Than Expected
By BROOKS BARNES
Profit soared 40 percent in its most recent quarter because of a trio of blockbuster movies, strong merchandise sales and deferred revenue at ESPN.
Netflix to Pay Nearly $1 Billion to Add Films to On-Demand Service
By BRIAN STELTER
The deal will add films from Paramount Pictures, Lions Gate and MGM to the Netflix online streaming service.
A Weekly Magazine Meant for Mobile
By TANZINA VEGA
A small group of former magazine journalists and editors plan to launch Nomad Editions, hoping to capitalize on the idea of creating content specifically for mobile technology.
August 10, 2010
Disney Earnings Are Better Than Expected
Profit soared 40 percent in its most recent quarter due to a trio of blockbuster movies, strong merchandise sales and deferred revenue at ESPN.
August 10, 2010
Ex-White House Social Secretary to Lead Ebony and Jet Publisher
Desiree Rogers will take over as chief executive of the Johnson Publishing Company, the largest black-owned publisher in the world.
From Bartender to Liquor Brand Promoter
By ROBERT SIMONSON
With the cocktail renaissance, more bartenders are becoming brand representatives, hawking products for liquor conglomerates.
Advertising
Girls at Comic-Con Find Marketers Ready for Them
By GREGORY SCHMIDT
Publishers, toy manufacturers and Hollywood’s entertainment giants used the recent comic book convention to promote products for girls.
News Corp. Sells Stakes in TV Units in China
By DAVID BARBOZA
The media giant says it will sell a controlling stake in three Chinese TV stations and a movie library to a private equity fund.
Advertising
Showcasing Durability in a Soft Economy
By ELIZABETH OLSON
Although it has sold work wear since 1922, Dickies found that it needed to make shoppers more aware of its brand.
Petraeus Scheduled to Start Spate of Media Interviews
By ERIC SCHMITT
Gen. David H. Petraeus will appear on NBC’s “Meet the Press,” the “CBS Evening News” and ABC’s “Good Morning America.”
A Times Square Aura for Pop-Tarts
By STEPHANIE CLIFFORD
Pop-Tarts is joining brands like M&M;’s and Hershey in Times Square, where the focus is often less about sales than marketing and visibility.
After Drought, Hope for Shows Made for Web
By BRIAN STELTER
Money is trickling back into the professional Internet video industry, helped by branded entertainment deals and venture capital firms.
More Media News
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Jerry Flint, Longtime Auto Journalist, Dies at 79
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Advertising: A Contact Lens Cleaner, With Nature as Inspiration
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The Economist Tends Its Sophisticate Garden
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A Magazine Tests Neuromarketing
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‘Dora’ Special Explores Influence on Children
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News From the Advertising Industry
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Lee Lockwood Dies at 78; Captured Life Under Communism
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Bill Lane, Ex-Publisher of Sunset, Dies at 90
The Media Equation
A Gamble on a Weekly That Paid Off
By DAVID CARR
New York magazine was a success for Bruce Wasserstein, offering Sidney Harman a rough blueprint for reviving Newsweek.
Talk to the Newsroom
The War Logs Articles
Editors and reporters answered reader questions about the classified military archive that The Times documented in a special report on July 26.
Most Wanted
Popular Demand: Tracking the Buzz
YouGov, which measures public awareness for products and properties, assigns a positive or negative score based on perceptions people have formed.
A Peek Into Netflix Queues
Examine maps of Netflix rental patterns, neighborhood by neighborhood, in a dozen cities across the nation.
Talk to the Times
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