Comments
Notes on the environment, a role in EastEnders
2009-03-04 10:58:56
As an obsessive speller, I was horrified to see that in twittering on a speech I did on the environment yesterday, I mangled the word environment into 'environmenent.' I blamed this rare mis-spell on the fact that my tweet was about John Prescott, and I was therefore suffering from Subconcious Wordmangling Syndrome.
Then someone pointed out that I had mis-spelled subconscious, which indeed I had. Tired, if happy at Burnley's late winner at Blackpool, I went to bed. The reason I was mentioning JP was that I was at a huge conference on the environment, and sustainable building in particular, at Earl's Court.
When I say huge, I mean huge. Thirty thousand delegates wandering around a vast array of ecobuilding products and ideas. I was there to make a speech entitled 'Making Big Change Happen,' followed by a Q and A moderated by Roger Harrabin, environment correspondent of the BBC. He made a point of saying he felt that Tony Blair had significantly shifted the global debate on climate change, and said of JP '... that man never had a good word to say about me, but I have to say that when it comes to his spell in charge of the environment, his contribution was seriously misunderestimated.' (deliberate wordmangle) Amid the discussion on my Facebook page triggered by my posting of this genuine tribute to JP's work were several people asking if I could post a copy of my speech on this blog.
The thing is that I tend to speak from notes, so I hope you can make sense of them.
- Obama ... yes we can. Great slogan for making change. Big change will usually involve politicians. What has changed is the sources of influence have become more disaparate, less predictable. People complain less power ... in many ways have more. Consumer led change.
- Gore ... re the environment more influence out of power than in. New film, Age of Stupid. Saw one article on it. Know it will be important just from that. Then invited to it by producer via Twitter. Old and new media changing how we consume politics and campaigns.
- Obama ... important not to learn wrong lessons. Fought brilliant modern campaign ... online message/fundraising/organisation. But also fought brilliant old-fashioned campaign. Clear message. Rock hard strategy. Good organisation. Team. Discipline. Clear command structres.
- media has changed nature of politics and politicians. Obama's hero Lincoln. Would he have survived in modern age? Slow to decisions. Endless going round arguments with colleagues. Comms by letter. Today information as infinity.
- never a single moment in time where major change occurs. Process hard to track. Elections nearest get to it, but result part of deeper longer narrative. - first rule for big campaigns. OST. Know your objective. Define strategy. Only then do tactics (tell story of Clinton/Lewinsky, really staying focussed on his own OST as a way of getting through furore, by showing public BC still focussed on their concerns)
- environment. You are at the heart of big change re how the world looks and lives in the future. Sustainability. Architecture. Planning. Water/resources. Ensuring economy/environment does not become an either/or? Interesting how GB always makes green jobs part of solution re economy. NB Tories have gone quiet on environment as politics focusses more on economy.
- no two campaigns the same. Within the green campaign, there will be different styles, arguments, approaches. But you are all signalling a direction.
- Strategy as a whiteboard being filled over time with dots. Each time you communicate or do something that signals the direction, picture gets shaped. Forms over time. Day to day less important. Another Clinton quote (front of mind cos on website interview) ... 'the force of modern media such that too many decision makers define their reality according to that day's media ... almost always a mistake.'
- campaigns involved in. Elections. Objective - win. Strategy - New Labour, New Britain (explain) ... Tactics - anything that says NLNB. - Northern Ireland. Objective - peace. Strategy - persuasion around key points of division, consent/rights. Tactics - 'all else is negotiation.' Why am convinced one day MEPP will work.
- Leaders important, but grass roots support just as much. Lincoln/slavery. Churchill/war. Attlee/welfare state. Mandela as symbol then leader.
- Gay rights. Milk. Great film in part because it showed the humanity, almost random, of campaigns for change. Public ahead of politicians in many ways. Leaders emerging. Gay rights agenda now accepted in UK, not controversial. Track back a few years. Change slow to come but when it came, fast.
- Martin Luther King. Go and see some of the whites' interviews claiming blacks inferior. Like a different planet. Yet in our lifetime. Change slow to come, hard to achieve, but when it came ... eventually Obama.
- Green campaign very people up. Consumer choices making companies green themselves. Governments in a way welcoming pressure, as we did re Jubilee debt campaign because needed to influence other govts.
- different pressure points. Churches. Angry protest and quiet protest. Bono/Geldof mixing it at Davos. A place for all this. Africa - government working with protesters to achieve change.
- no simple blueprint. best campaigns driven by depth of belief. Motivation. Desire. The strength of your argument. Then the mobilisation of support for it. Hard grind.
- happening amid merger of citizen and consumer. Used to be public sector values and private sector standards. People want both from both.
- emergence of more participatory media. - info as infinity. - all campaigners now. All trying to make sense of change. Comms is part of that.
- Always try to work out where centre of gravity is. In green debate, it is in a good place. Provided economic crisis/sustainability does not become an either/or.
- upsum re green debate forward.
There you go. Hope that makes some sense. Seemed to make a bit of sense to the audience. Good q and a covering Heathrow, green jobs, fuel protests, whether the Science Museum should evangelise for change, whether the media had obligations to be environmentally friendly, how to get people to overcome fear about change, how to lobby government, and whether I had heard of the supergrid.
As for the mention of EastEnders in the headline to the blog. Just a device to get you to read to the end, to be frank. According to my Facebook friends I was mentioned in last night's episode. Janine saying to Peggy, who is running for some kind of elected office, she would be me to Peggy's TB, and where would Tony Blair have been without Alastair Campbell? Dead chuffed. Not quite as good as the name check I had in Shameless though. Now there's a programme. Written by a Burnley boy too, Paul Abbott. Big day Sunday.
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On The Sun, Obama in Copenhagen and Alistair McGowan on the looPublish date: 2009-10-01 10:59:49
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Darling and Mandelson show what I mean by authenticityPublish date: 2009-09-28 16:28:18
Serious Politics 1 Low Journalism 0Publish date: 2009-09-27 11:55:54
Media's love for Cameron should be turned into a weaknessPublish date: 2009-09-26 10:30:03
Time for ministers to stand up and fightPublish date: 2009-09-25 09:40:26
Today's media double standards watchPublish date: 2009-09-24 09:29:45
Breaking News - GB wins award, Lib Dems face all waysPublish date: 2009-09-23 09:43:49
Why authenticity is the key to comms, and why Merkel will winPublish date: 2009-09-22 08:29:13
Why I love NHS walk-in centresPublish date: 2009-09-21 12:13:03
Here goes with the smoked SalmondPublish date: 2009-09-20 10:40:21
Breaking News - Cameron's vacuousness an impersonator's nightmarePublish date: 2009-09-19 11:06:09
Cameron has an army of spin doctors - aka journalistsPublish date: 2009-09-18 10:07:06
On Scottish independence, Cameron's short-termism, and Jimmy Carter being rightPublish date: 2009-09-17 09:56:56
Is Cameron Alex Salmond's Trojan Horse?Publish date: 2009-09-15 10:13:42
On the TUC, Roy of the Rovers and Anna WintourPublish date: 2009-09-14 11:04:46
Memo to Apple boss Steve JobsPublish date: 2009-09-13 17:36:31
A day in the life of a (crap) City traderPublish date: 2009-09-11 17:52:25
Defend record with pride, attack Tories with gustoPublish date: 2009-09-10 11:06:36
Cameron's Conservatism beyond parodyPublish date: 2009-09-09 10:38:00
On transforned cities, and tales of Princess Di and Laura BushPublish date: 2009-09-08 09:45:54
Labour should put minister up against Griffin on Question TimePublish date: 2009-09-06 12:39:56
School speech the latest source of right-wing frothing at ObamaPublish date: 2009-09-05 08:23:02
More horse's mouth, less Beeb blah pleasePublish date: 2009-09-04 22:49:20
Real respect for sport can be Olympic legacyPublish date: 2009-09-04 09:27:34
First ladies watch out for Japanese bombshellPublish date: 2009-09-03 10:47:19
TV debate - good idea in theory, but ...Publish date: 2009-09-02 15:37:43
'No worries' - the new response to thanksPublish date: 2009-09-01 12:25:19
Tremors of Japanese political earthquake will be felt far and widePublish date: 2009-08-30 15:50:54
Pressure on Ed Miliband can help get a climate change dealPublish date: 2009-08-28 13:39:08
Why Tories and media cannot stomach GCSE success storyPublish date: 2009-08-27 16:03:34
Exposing the absurdity of Chris GraylingPublish date: 2009-08-26 13:20:19
Joy and beauty and a night of magicPublish date: 2009-08-20 10:55:11
Twitter NHS backlash good for ObamaPublish date: 2009-08-14 15:44:49
A lifetime's ambition fulfilledPublish date: 2009-08-08 16:59:02
Breaking the blog-a-day spell as warm up to holidayPublish date: 2009-07-20 17:44:49
No hiding place from Twitter, me on the bike, JP in DCPublish date: 2009-07-17 18:17:09
At last - something Obama cannot do wellPublish date: 2009-07-16 10:05:47
Will MPs take the lead in the debate on euthanasia?Publish date: 2009-07-15 12:30:01
Berlin brothel leads the way to a greener worldPublish date: 2009-07-14 10:57:25
A time for GB to explain the whole picturePublish date: 2009-07-13 12:37:54
All hail Monty, Jimmy and Collie!Publish date: 2009-07-12 20:06:36
First triathlon of the summer for me, education award for FionaPublish date: 2009-07-12 09:43:06
Of Burnley's friendly and Obama's wandering eyePublish date: 2009-07-11 12:38:52
Two great early morning momentsPublish date: 2009-07-10 10:27:07
Cameron had better be sure he's rightPublish date: 2009-07-09 11:06:22
Guardian scoop has big questions for press, cops and CameronPublish date: 2009-07-08 20:40:54
Divisive legend: Lance ArmstrongPublish date: 2009-07-07 10:38:23
First hug a hoodie, now grab a gayPublish date: 2009-07-06 12:57:09
Mail on Scumday's wonderful account of Lansley's kipperdomPublish date: 2009-07-05 13:14:51
Ecclestone undermines his own success with alarming views on HitlerPublish date: 2009-07-04 14:04:04
When the conmen move more quickly than the councilPublish date: 2009-07-03 10:19:52
Andrew Lansley done up like a kipperPublish date: 2009-07-02 10:10:52
A day spent interviewing footballers, then being interviewed by a transvestite comedianPublish date: 2009-07-01 14:47:40
When the power of black eyes fadesPublish date: 2009-06-30 09:24:59
Farewell to Henry HodgePublish date: 2009-06-29 20:41:12
Honouring the power of sport to do goodPublish date: 2009-06-29 14:49:42
Andy Murray is a winner. Is that why some Brits don't like him?Publish date: 2009-06-28 09:19:20
New Parliament will look very different. The younger the betterPublish date: 2009-06-27 17:34:26
Two nice surprises, sad end to dayPublish date: 2009-06-26 09:16:33
Apology from the Spectator on Iraq boosts Henry Hodge fundPublish date: 2009-06-25 19:57:26
Thanks to Mr Harper on mental health, rebuttal of Mr Hague on IraqPublish date: 2009-06-24 23:47:54
Glad to find Eric Cantona in a quiet cinema ...Publish date: 2009-06-24 00:46:23
By Dave's friends shall we know him?Publish date: 2009-06-23 11:30:20
The Speaker has to balance tradition and change - but defend ParliamentPublish date: 2009-06-22 11:58:44
Less a blog than an apology for not having done onePublish date: 2009-06-21 20:07:43
The day Lions skipper Paul O'Connell took my trousers downPublish date: 2009-06-20 11:48:28
On the Iraq inquiry, Independent article wrongPublish date: 2009-06-19 20:28:24
Thank you to three readers, now please get involvedPublish date: 2009-06-19 09:13:35
A tribute to a lovely manPublish date: 2009-06-18 17:19:40
Bad times in Belfast, great day for Burnley, odd statement from Ed BallsPublish date: 2009-06-18 10:04:47
A plea for five-figure cyber-donationsPublish date: 2009-06-17 07:40:42
On two inquiriesPublish date: 2009-06-16 08:57:39
From India to Iran to Labour witPublish date: 2009-06-15 10:13:17
Memories of Princess DianaPublish date: 2009-06-14 09:54:55
A House Divided?Publish date: 2009-06-13 02:53:47
A humbling NHS experience, a media row and a good GB speechPublish date: 2009-06-12 10:48:46
Psychiatrists heading for relegation in 'disease prestige' league tablePublish date: 2009-06-11 10:25:35
The shrinks awaitPublish date: 2009-06-10 09:44:16
As Obama fights for healthcare, let's celebrate the record herePublish date: 2009-06-09 12:52:55
Anger at BNP seats must be turned into activismPublish date: 2009-06-08 14:11:10
Can today be as frenzied as Friday?Publish date: 2009-06-07 10:31:04
Take heart from a win in LambethPublish date: 2009-06-06 18:46:40
JP is right there was no proper campaign but Tories still weakPublish date: 2009-06-05 13:47:20
Do we care more about the NHS or moats?Publish date: 2009-06-04 00:21:23
Guardian of social justice or attention-seeker?Publish date: 2009-06-03 10:19:33
Who says Britain can't deliver the best?Publish date: 2009-06-02 08:08:38
Mainstream has a duty to vote against BNPPublish date: 2009-06-01 11:03:29
Let Diversity inspire a vote against the hate-filled BNPPublish date: 2009-05-31 12:24:20
White House whack at UK media well-timed but sure to be ignoredPublish date: 2009-05-30 13:41:00
Elvis has a plan to make MPs King againPublish date: 2009-05-29 12:09:44
At least there's a campaign on in ItalyPublish date: 2009-05-28 09:04:32
A blow to gay rights and a boost for Cameron's short-termismPublish date: 2009-05-27 11:27:41
It's my blog and I'll be a big kid if I want toPublish date: 2009-05-26 23:25:58
Highs feel better after so many lowsPublish date: 2009-05-26 10:13:12
Only one present countsPublish date: 2009-05-25 11:05:46
Contrast Cheney and BushPublish date: 2009-05-24 12:11:45
Sex (or at least the female form) obsessed BritainPublish date: 2009-05-23 20:49:57
Sport at both ends of the financial spectrumPublish date: 2009-05-23 09:57:23
Stronger together - whether Scotland or expensesPublish date: 2009-05-22 10:22:36
Back to Number 10, familiar faces, familiar argumentsPublish date: 2009-05-21 10:14:34
Speaking up for ParliamentPublish date: 2009-05-20 11:44:17
Peace in the Middle East - yes he canPublish date: 2009-05-19 09:37:35
Breaking news - one frenzy at a timePublish date: 2009-05-18 10:34:30
Getting a good look at Vince CablePublish date: 2009-05-17 09:36:55
How do you solve a problem like Silvio?Publish date: 2009-05-16 09:32:21
It was the internet wot won itPublish date: 2009-05-15 10:04:57
There now follows ... a good whack at CameronPublish date: 2009-05-14 17:21:28
They got their kit off - so you get your cash outPublish date: 2009-05-14 07:41:11
Expenses row must not obscure Tory intentions on minimum wagePublish date: 2009-05-13 16:12:08
We love you Burnley, we do ... what a nightPublish date: 2009-05-13 02:37:17
A tweet cannot express the wonders of TGVPublish date: 2009-05-12 08:48:31
It's Mind week - Get it off your Chest with me and Stephen FryPublish date: 2009-05-11 06:29:15
Hate the Mail, love ObamaPublish date: 2009-05-10 10:04:00
Burnley 1 Reading 0 - a biased reportPublish date: 2009-05-09 21:26:32
MPs expenses - time for party leaders to meet againPublish date: 2009-05-09 09:50:19
Should happiness replace prosperity as national goal?Publish date: 2009-05-08 08:43:23
Musings from a sleepless nightPublish date: 2009-05-07 07:33:49
Darren Fletcher - an injustice that has to be rightedPublish date: 2009-05-06 09:52:29
Maggie's legacy not as great as she thinksPublish date: 2009-05-05 08:33:02
Here's hoping Cardiff is metaphor for CameronPublish date: 2009-05-04 09:38:30
More Mr Benn and Co pleasePublish date: 2009-05-03 10:03:00
Going Fourth with JPPublish date: 2009-05-02 18:25:41
Journalism - print first, think laterPublish date: 2009-05-02 09:10:01
In praise of two poetsPublish date: 2009-05-01 10:26:36
JP hits the road againPublish date: 2009-04-29 18:52:11
My night with Eddie IzzardPublish date: 2009-04-29 10:53:25
Explaining the 50p top tax ratePublish date: 2009-04-28 09:22:53
George Best and Martin McGuinnessPublish date: 2009-04-27 09:02:35
Cameron confused over indepdendence and impartialityPublish date: 2009-04-26 12:20:56
Guide ro Marathon running part 2Publish date: 2009-04-25 11:01:34
Good signals on coal and the OlympicsPublish date: 2009-04-24 10:45:28
Tips for the London MarathonPublish date: 2009-04-23 17:29:27
Missed the Budget, saw why it matteredPublish date: 2009-04-22 23:09:31
Football good, politics bad. AllegedlyPublish date: 2009-04-22 00:00:24
The Great Wall gets greaterPublish date: 2009-04-21 09:55:22
Two sides to police storyPublish date: 2009-04-20 11:39:54
Budgets, Balls, billionaires and Susan BoylePublish date: 2009-04-19 12:31:45
Do muscles have memories?Publish date: 2009-04-18 09:44:44
Bring back standing at footballPublish date: 2009-04-17 14:50:22
When Facebook friends fall outPublish date: 2009-04-16 12:29:16
Guardian sightings and the email and bath plug agendaPublish date: 2009-04-15 11:32:16
The spin is all in the prismPublish date: 2009-04-14 09:22:41
A setback, not a crisisPublish date: 2009-04-13 12:55:19
The real lessons from Damian McBridePublish date: 2009-04-12 10:49:47
Will English always be the dominant language?Publish date: 2009-04-11 10:02:02
On the pipes and what makes a ScotPublish date: 2009-04-10 11:06:20
John Prescott lazy? NO WAYPublish date: 2009-04-09 09:11:31
David Frost is seventyPublish date: 2009-04-08 08:48:38
The Speaker, BBC2, tonight and tomorrow 8pmPublish date: 2009-04-07 14:25:31
Obama, colds and being woken by Korean missilesPublish date: 2009-04-06 11:59:24
When a call matters more than protocolPublish date: 2009-04-05 11:33:42
Green Cities Champions LeaguePublish date: 2009-04-04 10:19:53
Could Cameron have delivered the G20 deal?Publish date: 2009-04-03 10:11:59
Of Benn and BonoPublish date: 2009-04-02 08:21:16
Memo to Sarko - allez vite a LondresPublish date: 2009-04-01 08:46:17
Happy April Fool's DayPublish date: 2009-04-01 01:44:05
Eurostar, Le Monde and a thought for the G20 sherpasPublish date: 2009-03-31 09:17:22
Why Kevin Rudd made an impactPublish date: 2009-03-30 10:24:41
Pre-G20 hype matters less than post-G20 processPublish date: 2009-03-29 13:17:28
The Damned UnitedPublish date: 2009-03-28 10:37:04
A hobby horse, a plug and a bit of sportPublish date: 2009-03-27 10:22:23
Cloughie - he had a lot to be big-headed aboutPublish date: 2009-03-26 09:38:36
A sad sight of the old fearing the youngPublish date: 2009-03-25 17:03:07
Post-modern, post-structural, or bullshit?Publish date: 2009-03-25 08:18:02
Learning the right lessons from ObamaPublish date: 2009-03-24 08:53:15
Lazy Dave needs to keep an eye on lazy KenPublish date: 2009-03-23 11:16:14
Farewell favourite restaurant, hello hometownPublish date: 2009-03-22 08:18:09
Dave, Danny and have the Tories really changed?Publish date: 2009-03-21 08:55:13
Life beyond Dover ...Publish date: 2009-03-20 10:11:21
My friends in The New Statesman - Fergie, Fiona, Tony, Sarah, Kevin, 'Dacre,' and a great GB idea for the G20Publish date: 2009-03-18 10:38:22
Iraq, Iran, GB, Obama and diplomatic chessPublish date: 2009-03-17 10:07:13
The Age of StupidPublish date: 2009-03-16 08:27:13
Is all change good?Publish date: 2009-03-15 10:00:06
The pressure of being a post-modern sex godPublish date: 2009-03-14 10:00:55
Cameron still hasn't sealed the deal with businessPublish date: 2009-03-13 09:21:49
Stand up for social workersPublish date: 2009-03-12 08:31:17
Surely Malcolm Tucker could have told Armando Ianucci ... You can't spin a spinnerPublish date: 2009-03-11 10:58:25
Start of a new approach from Labour?Publish date: 2009-03-10 09:54:12
A peace process still strongPublish date: 2009-03-09 08:21:05
Day of destiny for the real footballer of the yearPublish date: 2009-03-08 09:21:06
Private advice to Peggy Mitchell - the leaked note in fullPublish date: 2009-03-07 08:17:21
Boris, the Tories and the tummy-tickling poodle pressPublish date: 2009-03-06 09:49:37
A day in the life of the self-obsessed TV reporterPublish date: 2009-03-05 07:55:47
GB - good speech, well deliveredPublish date: 2009-03-04 19:31:05
She may be my 'wife' but it is time to rebut!Publish date: 2009-03-03 10:52:59
Some speeches matter more than othersPublish date: 2009-03-02 12:04:45
Mental health and the Carling Cup FinalPublish date: 2009-03-01 09:08:17
Inside the chocolate factoryPublish date: 2009-02-28 10:23:59
GB on the G20, JP on Jeremy KylePublish date: 2009-02-27 09:14:36
Charity and the credit crunch, please give generously!Publish date: 2009-02-26 08:55:12
Why oh why are the Tories not home and dry?Publish date: 2009-02-24 09:44:59
Me, Dermot and ten top songsPublish date: 2009-02-23 10:02:19
Names round-upPublish date: 2009-02-22 08:43:39
What's in a name?Publish date: 2009-02-21 09:58:14
Editing the New StatesmanPublish date: 2009-02-20 11:42:36
Salute Peter M’s proper use of the F wordPublish date: 2009-02-19 09:58:58
Labour's communications challenge for the NHSPublish date: 2009-02-18 10:34:39
In praise of KeighleyPublish date: 2009-02-17 14:33:57
A night at the EmiratesPublish date: 2009-02-17 00:06:51
When marriage is testedPublish date: 2009-02-16 13:36:35
Spare me the myths and the whiningPublish date: 2009-02-15 13:29:50
Dave Cameron - is that all there is?Publish date: 2009-02-14 11:11:55
Boris Johnson: F is for ...Publish date: 2009-02-13 07:55:10
The Cameron vacuumPublish date: 2009-02-12 14:48:33
Lincoln, Obama, Blair and the 24 hour media culturePublish date: 2009-02-11 10:28:47
Eighteen interviews later ...Publish date: 2009-02-10 19:24:45
Time to talk about Time to Change on NewsnightPublish date: 2009-02-09 22:47:49
So that’s what they mean by online community?Publish date: 2009-02-08 12:12:51
First blogPublish date: 2009-02-05 15:23:57
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2009-04-25 14:38:48That was alarming when a moment ago some wierd looking lady started to blow the whistle like an angel! Susan Boyle was a authentic stupefaction for millions!! WOW!
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2009-04-23 00:28:53That was overwhelming when a moment ago some wierd looking lady started to blow the whistle like an angel! Susan Boyle was a trusted knock someone for a loop for millions!! WOW!
Raphael
2009-03-06 09:05:57Great speach! But what is "OST" ?
Grace Fletcher-Hackwood
2009-03-05 14:11:29It was a speech, of course it was long! ...although my longest blog post was 1470 words when I got a bit carried away on Tories and gay rights, so I probably shouldn't be allowed to comment.
Alina Palimaru
2009-03-04 18:16:42Karen I AGREE! Thanks for posting, I was beginning to think I was a lone wolf here!! So keep writing Mr. Cambpell, as much as you want, in any form you want, on any topic you want.
Alina
Karen Redman
2009-03-04 15:04:46I hope I don't cause I a riot but I'd like to register my disagreement with the previous "commenter". I'm enjoying your blogs immensely and I'm happy to read as many words as you care to write! Who needs "punchy" when the subjects are interesting, the style is thoughtful, well-crafted and often witty and the grammar's a pleasure to read and the spelling is (generally!) impeccable.
Linda Donaldson
2009-03-04 12:40:29Hi, I was in the audience at Ecobuild yesterday and enjoyed the talk or should I say PR mastercalls. I was interested in your comments on the value of a traditional PR approach to campaigning and how to blend that with new media. As a PR consultant I have clients keen to use social media to get their messages across, however, their understanding of influence and marketing value by doing so is generally limited. Why? because they forget the original aims and objectives of the marketing strategy and therefore, the tactics become disjointed and meaningless. We're still learning ourselves and admittedly our most successful PR campaigns are generally still built around influencing opinion via the traditional media and by targeting specific groups and organisations. Don't get me wrong I see the value in using the web but I need to turn clients on the fact you should not look to control what's out there. Some clients want blogs - my first question is almost always why? and second are you prepared to write it (nothing worse than a PR spun blog), and are you also prepared to let your customers post negative remarks and answer them.
Coming back to the green agenda and promoting environmental initiatives. I'm quite surprised how many companies invest in environmental initiatives through a genuine sense of corporate responsiblity rather than for economic benefit, saying that I wonder if the Government does? Should environmental campaigners always have to seek to demonstrate the economic benefit in their case to get political backing? I'm not sure.
AC
2009-03-04 11:57:24Apologies (yet again) re lack of paragraph breaks. Much annoyance on twitter. Shared by me. I write with paragraphs but for some reason they are not transferring when it goes on the site.
Take your point re length as well Tom, but this was a response to people asking for the speech. Would have been even longer if I had put the whole thing on here. Next blog shorter, promise
Cate C
2009-03-04 11:45:35I hope the notes are misleading where they appear to equate "green campaign very people up" with "consumer choice". You are right of course that the best campaigns are driven by strength of belief, and this drives people to do far, far more than make ethical consumer choices. True also that the public are often ahead of politicaians....but there is more than a 'direction' being signalled. There is an urgent demand for action. I'd be very keen to hear your responses to the questions on Heathrow. GB's 'direction' on this has shown that he has no understanding at all of the urgnecy of addressing climate change or changing the country's direction on this. Pleased to see the note 'economy and environment should not be either or' but a bit baffled by the word 'sustainability' hanging there all on its own, with no context.....
Pete
2009-03-04 11:44:53Alistair, take a tip from Tom, make it shorter man, it's a blog: http://www.siliconvalleywatcher.com/mt/archives/2009/03/140_characters.php
I'd love to read your thoughts on the envirunmunt ;-) and will do but it'll have to wait until the weekend. 1100 words isn't long, but it's too long for a punchy blog piece, IMHO as Tom would say.
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