Frequently Asked Questions

About MyAds

1. What is MyAds
2. Why should I try MyAds?
3. Why should I advertise across the Fox Audience Network (FAN)?
4. How does MyAds work?
5. Who is eligible to use MyAds?
6. Is there an activation fee to sign up for MyAds?
7. Is there a minimum contract term?
8. How do I get started with MyAds?
9. How much will I be charged when someone clicks on my ad?
10. Where will my ad appear?
11. How much does MyAds cost?
12. Is there a minimum monthly or annual spending requirement?

1. What is MyAds

MyAds provides a quick and easy way for you to create an advertising campaign while staying within your budget. Advertisements that you create with MyAds will give you a chance to place your message in front of millions of potential customers to help drive them to your destination URL.

When you create an advertising campaign with MyAds, you choose the audience you want to target with your ad, indicate how long you want the ad to run, and specify the maximum amount you are willing to spend. With the CPM pricing option, you pay when someone views your ad. With the PPC pricing option, you only pay when someone clicks on your ad and visits your destination URL to learn more about your offer. We will keep showing your ad across the Fox Audience Network until your campaign has reached its expiration date, or you have reached your spending limit.

2. Why should I try MyAds?

MyAds provides an effective, low-cost way for you to create an advertising campaign targeted at groups of users who are most likely to be interested in what you have to offer. With MyAds, you get:

• Targeted reach - MyAds can you help you narrow your campaign to a specific audience and drive targeted traffic to your destination URL. You can target your ads to users within a specific gender, age range, or geographic area based on the information provided by such users, including their Internet Protocol (IP) address. For more information on targeting, see What targeting options do you have?.
• Ease of use - You can get your campaign online in just a few simple steps and then take advantage of the tools we provide to help you extract the most value out of your campaign.
• Spending Control - Your advertising costs are up to you. You determine the maximum amount you are willing to spend for your online campaign. You can set your budget as high as $25,000 or as low as $5.
• Measurable Performance - With MyAds, you can track the effectiveness of your campaign and make adjustments until you achieve the results you desire. MyAds allows you to edit your ads and adjust your spending until you get the results you want.

3. Why should I advertise across the Fox Audience Network (FAN)?

The Fox Audience Network reaches over 155 million unique users and leverages proprietary data about their lifestyles, passions and purchasing behaviors to reach them with accuracy. Whether your goal is to drive traffic to your site, build buzz for your brand, develop customer loyalty, or increase purchase intent, FAN's advanced targeting capabilities place your message in front of a relevant audience at the right time to get real results.

4. How does MyAds work?

You can create an online campaign with MyAds in just a few simple steps. You do not need to pay any upfront sign up fees to get started. You just need to provide us with a valid credit card.

You can set up a campaign with these simple steps:

1. Create an ad - You can create an ad with MyAds. MyAds allows you to choose from a variety of pre-built ad templates, design your own background, add text and upload images. Alternatively, you can create an ad using your own software and upload it directly to your MyAds account. The choice is up to you!.
2. Select your target audience - You select the audience that you are targeting with your ad. With MyAds, you can target your ads to users within a specific gender, age range, education level, relationship status, parental status, interest and occupation, category channel, or geographic area based on the information provided by such users, including their Internet Protocol (IP) address. For more information on targeting, see What targeting options do you have?
3. Choose a budget and schedule - You decide the maximum amount of money you are willing to spend and the target start and end date for your campaign.
4. Submit registration and billing information - Create a username and password for your advertising account and provide us with your billing information.

MyAds will handle the rest for you. Your ad will be targeted to the users that you have chosen. Your ad will continue to run until your campaign has reached its expiration date or exhausted its budget.

For more information on optimizing your MyAds Account, please see our Tips for Success.

5. Who is eligible to use MyAds?

To use MyAds, you must be at least 18 years old, or if under 18, you must have obtained your parent's or legal guardian's permission. MyAds is for US customers only.

6. Is there an activation fee to sign up for MyAds?

No, there is no activation fee charged when you sign up for MyAds. However, you must provide us with a valid credit card in order to use MyAds.

7. Is there a minimum contract term?

No, there is no minimum contract term required when you sign up for MyAds. The start and stop dates for your campaign(s) are at your discretion.

8. How do I get started with MyAds?

Getting started with MyAds is easy. Just follow these simple steps:

1. visit https://www.myads.com
2. Select Get Started Today! and follow the steps as prompted

9. How much will I be charged when someone clicks on my ad?

With our PPC pricing option, you set the amount that you are willing to pay for a click on your advertisement. The minimum cost per click is based on your target audience and starts as low as $0.01 per click.

10. Where will my ad appear?

Your ad will have the opportunity to appear across the Fox Audience Network (FAN). We do not guarantee that your ad will appear on any particular page, nor at any given time, however your ad will only be targeted to users with profile information or Internet Protocol addresses that correspond to the targeting options you have chosen. For more information on targeting see What targeting options do you have?.

11. How much does MyAds cost?

With MyAds, the amount you spend is up to you. You can spend as little as $5 or as much as $25,000 per campaign. You are in control - just set your budget to the amount you are willing to spend.

12. Is there a minimum monthly or annual spending requirement?

No, there is no minimum monthly or annual spending requirement for MyAds. However, an advertiser must spend a minimum of $5 per day for each campaign.

Accounts

13. How do I verify my email address to complete the registration process?
14. How do I suspend or stop MyAds?
15. How do I request an activation email?
16. Can I create a separate email address for alerts and notifications?
17. How will I be charged if I have a MyAds promotional or customer service credit?
18. What is the difference between a campaign and an account?

13. How do I verify my email address to complete the registration process?

MyAds sent an email to the email address you provided. Please click on the link within the email to complete the registration process.

If you do not receive this email, check your SPAM blocker or Junk Mail folder. You can also request to have another activation email by clicking the Help link next to the login on the MyAds landing page.

14. How do I suspend or stop MyAds?

You may suspend or stop your MyAds account at any time.In order to completely cancel your account, you will need to pause all of your active campaigns. To do this:

1. Sign in to your MyAds account.
2. Click on the Campaign Menu
3. In the Campaign Summary table, click on the campaign you want to pause
4. Click Pause in the campaign details
5. Repeat steps 3 and 4 for each campaign in the Campaign Summary table

Once you pause all of your campaigns, your ads will stop serving, and you will be billed for any pending charges in your account. Pending charges are the costs that you have accrued before you cancelled MyAds, but for which you have not yet been billed. We bill every 30 days or when you reach your account credit limit, so please be advised that your final charges may not be processed for several weeks.

15. How do I request an activation email?

MyAds automatically sent an email to the email address you provided. If you do not receive this email, check your SPAM blocker or Junk Mail folder. You can also request to have another activation email by clicking the Help link next to the login on the MyAds landing page.

16. Can I create a separate email address for alerts and notifications?

No, while you will use your username to log in to your MyAds account, the address you have on file (with which your account is affiliated) is the same one on which you will receive email alerts and notifications. There is only one email address allowed per account.

17. How will I be charged if I have a MyAds promotional or customer service credit?

If you have a promotional or customer service credit, the MyAds system will deduct your advertising costs from your credit until the full value of the credit has been exhausted. Any advertising costs accrued after that will be charged to your credit card.

18. What is the difference between a campaign and an account?

Your billing information is managed at the account level, however you may want to manage multiple campaigns in order to try different targeting tests, ad creatives, promotions, etc. You may only manage one ad within a single campaign. However, you can share the same ad across several campaigns. Budgets and start/stop schedules are set at the campaign level.

Ads Management & Approval

19. Can I upload photos or images to my ad?
20. What are the requirements and guidelines for MyAds?
21. How can I increase the number of users who view and click on my ad?
22. How do I create an ad?
23. Can I include a destination URL in my ad?
24. How do I edit an ad?
25. Can I upload an ad?
26. How do I stop my ad from running?
27. Can I use the same ad in more than one campaign?
28. What is an ad?
29. What should I do if my ad is rejected?
30. How do I upload an ad?
31. Can I control where my ad will appear?
32. How do I restart a campaign?
33. When will my ad appear?
34. What does the 'status' of my ad mean?
35. How many ads can I create?
36. What is an ad impression?
37. What happens when someone clicks on my ad?
38. How do I restart an ad that I previously stopped from running?

19. Can I upload photos or images to my ad?

Yes, you may upload photos or images to your ad. Only JPG or GIF file formats are supported. Animated GIFs, video, flash, rich media, and audio will not be accepted at this time.

Please note, however, that any content contained within any ad must not violate the privacy rights, publicity rights, copyrights, trademark, contract rights or any other rights of any person, any law or regulation or the MyAds Terms of Use or Editorial Guidelines. Even if you lawfully possess a copy of the content which you are uploading (for example, you purchased a copy of a photo), this alone does not give you the right to upload this work to MyAds. You may not use another person's or entity's trademark, service mark, slogan, logo, brand name, company name, or other identifier without such party's prior permission or unless otherwise permitted by law or include a photograph or image of another person in your ad without that person's consent.

20. What are the requirements and guidelines for MyAds?

We have developed a series of guidelines and policies geared toward promoting a safe and positive experience for our users. For details on these policies, please review our Terms of Use and Editorial Guidelines.

21. How can I increase the number of users who view and click on my ad?

There are a number of ways to try and increase the number of users who view and subsequently click on your ad:

1. You can increase the budget you have allocated for your campaign. This will enable your ad to receive more impressions and clicks.
2. You can increase your bid amount to be more competitive against other advertisers that are vying for the same inventory.
3. Try revising your ad to include a better visual design, ad caption and call-to-action language to entice a prospective customer to take immediate action.
4. You can modify your targeting criteria to reach a broader audience and therefore attempt to capture a higher number of impressions and clicks. Sometimes, advertisers go too granular with all our available targeting options and end up inadvertently preventing their ad from being seen by potential customers who fall outside of their targets. By loosening your targeting criteria, you may reach a broader audience and capture more impressions and clicks.

Alternatively, if you're receiving an adequate number of impressions but too few clicks, you may try narrowing your targeting criteria to make your ad be seen only by users you feel are most likely to click, thereby trying to improve your overall click-thru-rate (CTR) and number of clicks.

For more information about improving ad performance, see our Tips for Success

22. How do I create an ad?

If you are a first-time user, go to https://www.myads.com. Click on Get Started Today! and then follow the steps as prompted.

We've made creating ads easy for you. MyAds allows you to choose from a variety of pre-built ad templates, design your own background, add text, and upload images. Alternatively, you can create an ad using your own software and upload it directly to your MyAds account. All ads you create must comply with our Editorial Guidelines. If you are an existing user, click on New Campaigns under the Campaign Menu. You can also create ads by clicking on New Campaign in your MyAds dashboard. From there, you can begin creating your ad.

23. Can I include a destination URL in my ad?

Yes, you can add a destination URL on your campaign targeting page. Any user who clicks on your ad will be taken to the external URL submitted.

24. How do I edit an ad?

To edit an ad, go to your MyAds homepage or Campaign Menu and click on the name of the campaign that contains the ad that you want to edit. On the Campaign Details page, click Edit to begin modifying your ad.

25. Can I upload an ad?

Yes, MyAds offers the option to either create an ad from our templates or upload your own ad directly into MyAds. Ads must be submitted in GIF or JPG format. All ads must comply with our Terms of Use and Editorial Guidelines.

26. How do I stop my ad from running?

To turn off an ad, you must pause (or stop) the campaign that contains the ad you want to turn off. To do so, follow these instructions:

1. go to the Campaigns Menu
2. click on the name of the campaign that contains the ad you want to turn off
3. click on Pause Campaign which is located directly under the Campaign Details section

27. Can I use the same ad in more than one campaign?

Yes, you can use the same ad across multiple campaigns. There is no limit to how many times you can reuse an ad.

28. What is an ad?

An ad is a graphical image intended to advertise the product or service that you have to offer. When a user clicks on your ad, the user will be directed to your destination URL.

29. What should I do if my ad is rejected?

If your ad is rejected due to non-compliance with our Terms of Use and Editorial Guidelines, you will have to resubmit an ad for our review.

30. How do I upload an ad?

To upload an ad to an existing campaign, go to your MyAds dashboard or Campaign Menu and click on the name of the campaign that you want to edit. On the Campaign Details page, click Upload an Ad.

To upload an ad for a new campaign, go to your MyAds dashboard or Campaigns Menu and click on New Campaign. From there, click on Upload an Ad. Ads must be submitted in JPG or GIF format and must comply with our Terms of Use and Editorial Guidelines.

31. Can I control where my ad will appear?

You can target your ads to certain segments of users (based on such factors as gender, age range, and geographic region), but you will not be able to control which specific websites or pages your ad will appear across the Fox Audience Network.

32. How do I restart a campaign?

To restart an ended campaign, here's what you do:

1. Visit your MyAds Home Page or Campaign Menu
2. Click on the name of the campaign that contains the ad you want to restart or edit
3. On the Campaign Details page, click Edit This Ad to begin modifying your ad in our Ad Builder Tool
4. Alternatively, you can select Upload An Ad to upload a replacement ad for your campaign, or choose an ad from your ad library under Choose an approved ad
5. Enter all of your campaign details
6. At the bottom of the page, click the Submit button

If you make any changes to your ad, it will need to be re-approved by our editorial staff before your campaign can resume.

33. When will my ad appear?

When you submit an ad, your ad must be reviewed by the MyAds editorial team for compliance with Terms of Use and Editorial Guidelines. Once your ad has been approved by our editorial staff, your ad will immediately have the opportunity to run across the Fox Audience Network. If you make any changes to your ad, it will need to be re-approved by our editorial staff before your campaign can run.

34. What does the 'status' of my ad mean?

We provide you with the status for your ad to help you track the current state of your ad. You can find the meaning of your status below

• Approved - Your ad has been approved by the MyAds editorial team.
• Pending - Your ad is awaiting approval from the MyAds editorial team.
• Rejected - Your ad has been rejected by the MyAds editorial team.

35. How many ads can I create?

There is no limit to the number of ads you can create. However, you must assign any ad that you create to a campaign. Currently, we allow 1 ad per campaign, and a maximum of 100 campaigns per account.

36. What is an ad impression?

An ad impression occurs when your ad is displayed and viewed by a user.

37. What happens when someone clicks on my ad?

If a user clicks on your ad, the user will be taken to the destination URL that you specify for the ad. If you are using the PPC pricing option, you will also be charged your price per click or bid amount, which is the amount you are willing to pay when someone clicks on your ad. The minimum price per click is based on your target audience and starts as low as $0.01 per click.

38. How do I restart an ad that I previously stopped from running?

To turn on an ad, you must reactivate (or restart) the campaign that contains the ad you want to turn on. To do so, follow these instructions:

1. Go to the Campaigns Menu
2. Click on the name of the campaign that contains the ad you want to turn on
3. Click on Submit which is located directly under the Campaign Details section.

Your ad will need to be reviewed by the MyAds editorial team for approval.

Any changes you make to your ad prior to reactivating it will need to be reviewed by the MyAds editorial team for compliance with our Editorial Guidelines.

Billing & Payment

39. How do I change my billing information?
40. Why did I receive a charge for $25 on my credit card?
41. When will MyAds bill my credit card?
42. What is the 'Credit Limit' on the Outstanding Balance page?
43. What are my payment options?
44. What will appear on my credit card statement when I'm billed?
45. How do I view my credit card charges?
46. How do I increase my credit limit?
47. Why was my credit card declined?
48. How secure is my payment information?
49. When will my campaign start accruing costs?
50. Why is there a charge to change my credit card?
51. Can I keep more than one credit card on file?
52. What credit cards does MyAds accept?

39. How do I change my billing information?

You can change your credit card information in the Account Billing Information section under the Billing Menu. Click on Edit Billing and provide your account password. Enter your new billing information and click Update. Your billing information will be reconfirmed.

40. Why did I receive a charge for $25 on my credit card?

We place a one-time temporary authorization hold of $25 on any new credit card we receive in order to ensure that the card is valid. An authorization hold is not an actual charge. It is only a temporary reduction of your credit line while the hold remains in effect. An authorization hold may remain on your card for up to 30 days, but the actual time may vary depending upon the policy of the bank that issued your credit card. Once the credit card is validated, the temporary authorization charge is removed. If this charge remains on your card for an extended period of time, we recommend that you contact your bank to have it removed, as any delays in removing the charge are likely due to your bank. We will only charge you for the actual cost of your advertising activity.

41. When will MyAds bill my credit card?

With our postpay billing method, you pay only for the impressions or clicks your ad has actually received, so you are not billed in advance. MyAds will bill your credit card after 30 days, or when your account reaches your credit limit, whichever comes first. However, MyAds reserves the right to collect payment from Advertisers for any or all amounts that may be owed by an advertiser at any time in its sole discretion.

When you create a new account with us, we will set your initial credit limit at $25. Your credit limit is raised in increments each time your account balance hits your credit limit and you make a successful payment against your account. The initial credit limit of $25 is first raised to $50, then to $100, then to $250, then to $500, and then to the final amount of $1,000.

When the total cost of all your advertising activity reaches your credit limit or greater before 30 days have ended, we will bill you for the amount you have accrued. If your account balance remains below your credit limit during a 30-day period, then we will bill you when 30-days have passed. MyAds will begin a new billing cycle each time you reach your credit limit or after 30 days.

For example, if you sign up for MyAds on Nov. 1, MyAds will assign you an initial credit limit of $25. If you have not reached your credit limit within the first 30 days of sign up, you will be billed on Nov. 30 for whatever costs you have accrued during the first 30 days of your account. MyAds will begin a new billing cycle. If you reach your credit limit 10 days later, on Dec 10, then MyAds will charge you for the total charges that you have accrued at that time (which might be in slight excess of your credit limit), and immediately initiate a new billing cycle with a credit limit of $50.

42. What is the 'Credit Limit' on the Outstanding Balance page?

When you first open a MyAds account, we will extend you credit so that your ads can start running immediately. You will be billed within 30 days or when you reach your credit limit, whichever occurs first. When you reach your credit limit and successfully make a payment at that level, then we will increase your credit limit.

When you create a new account with us, we will set your initial credit limit at $25. Your credit limit is raised in increments each time your account costs hit your credit limit, and you successfully make a payment at that level. The initial credit limit of $25 is first raised to $50, then to $100, then to $250, then to $500, and then to the final amount of $1,000.

43. What are my payment options?

We currently only offer the postpay payment option, which allows you to pay only after you have accrued costs for your advertising activity. You will not be billed in advance of any advertising activity. You must always have a valid credit card on file in order to use MyAds.

44. What will appear on my credit card statement when I'm billed?

"MySpace.com 310-969-7175" will appear on your credit card statement along with the amount billed.

45. How do I view my credit card charges?

You can view a summary of your credit charges under the Billing menu.

46. How do I increase my credit limit?

The credit limit for your account is predetermined by MyAds. MyAds will increase your credit limit automatically as you make a successful payment at each previous level.

47. Why was my credit card declined?

There are several common reasons why credit cards are declined, such as:

• You have entered an invalid credit card number
• You have entered an invalid card security code
• You have entered an invalid expiration date or the date has passed
• You have entered an invalid billing address. If the address listed in your MyAds account does not match the address associated with your credit card, we may be unable to process your charges.
• You have exceeded your credit limit. Your credit card must have enough available credit to cover your advertising charges. If your credit card does not have enough credit, then you will need to lower your campaign budget or provide a new credit card with enough available credit.

We recommend that you contact your bank if you still cannot successfully submit your credit card information after reviewing the information provided above.

48. How secure is my payment information?

MyAds uses commercially reasonable efforts to keep your payment information secure. Billing information is checked against the account information by our third-party payment processor. If the information submitted is invalid, the payment information will not be accepted. Also, our third-party processor will verify and store all credit card information in an encrypted format.

49. When will my campaign start accruing costs?

Once your campaign is approved by the MyAds editorial team, and you have submitted accurate billing information, your ad may begin running across the Fox Audience Network and begin accruing costs almost immediately.

50. Why is there a charge to change my credit card?

MyAds will place a one-time temporary authorization hold of $25 on any new credit card it receives in order to ensure that the card is valid. An authorization hold is not an actual charge. It is only a temporary reduction of your credit line while the hold remains in effect. An authorization hold may remain on your card for up to 30 days, but the actual time may vary depending upon the policy of the bank that issued your credit card.

If MyAds has been unable to bill a previous credit card, and your account has an overdue balance, then MyAds will immediately attempt to charge your new credit card for the full amount of the unpaid balance. Advertising for your account will be suspended until you provide us with a valid credit card. Once we successfully process your payment, your ads will begin running again.

51. Can I keep more than one credit card on file?

No, you can only have one credit card on file associated with your account.

52. What credit cards does MyAds accept?

We accept Visa, MasterCard, and American Express.

Campaigns

53. What are CPM and PPC? Should I choose the CPM or PPC plan?
54. What targeting options do I have?
55. What is a lifetime budget?
56. What is a daily budget?
57. Is there a minimum budget amount for a campaign?
58. What is a campaign?
59. How do I create a new campaign if I am an existing user?
60. How do I pause (or stop) a campaign?
61. How do I resume a campaign?
62. Can I change my bid type once my ad is live?
63. How do I change my campaign budget?
64. What is a campaign budget?
65. How often can I change my budget?
66. How do I change my campaign schedule?
67. Will my bid guarantee a number of impressions or clicks?
68. What happens when my campaign reaches its daily or lifetime budget?
69. What does the 'status' of my campaign mean?
70. What is the campaign schedule?
71. What happens if I increase my budget after my campaign has reached its budget?
72. What happens if I decrease my campaign budget?

53. What are CPM and PPC? Should I choose the CPM or PPC plan?

CPM stands for cost per 1,000 impressions or ad views. Your bid represents what you are willing to pay for 1000 impressions. You will only pay for impressions served. Thus, if you enter a CPM bid of $2.00 and only 500 impressions are served, you will be billed $1.00.

PPC stands for price per click. Your bid represents how much you are willing to pay per click. You will only be charged when a user clicks on your ad. Thus if you enter a PPC bid of $0.50 and receive 10 clicks, you will be billed $5.00.

PPC advertising is usually selected when your main goal is to get people to visit your Web site. For example, if you're selling a product or you're looking for leads for services offered on your Web site, you would most likely choose pay per click.

CPM advertising is typically chosen when your main goal is to build brand awareness and get your product or services seen by people.

54. What targeting options do I have?

MyAds currently allows you to target your ads to users based on gender, age, education level, relationship status, parental status, interest and occupation; and geography. When you target your ads to geographic locations, you can choose from one of the following options:

• National US - Your ads will appear to users who reside within the United States.
• Regional - Your ads will only appear to users who are located in the regional areas you select.
• City/State - Your ads will only appear to users who are located in the specific cities or states you choose.
• Zip code - Your ads will only appear to customers who are located in the zip codes you choose.

It is important for you to note, however, that while your chosen targeting options may help to focus the audience of your ad as desired, MyAds cannot guarantee the accuracy of demographic, age, geographic, and other targeting data as it utilizes user provided information, which is not verified by MyAds and therefore, may not correspond with a user's actual information. In addition, with respect to geographic data, information cannot be accurately determined by such user provided information or a users' Internet Protocol address (which often does not correspond with a user's actual location). Please refer to our Terms of Use for further details.

55. What is a lifetime budget?

A lifetime budget is the maximum amount you want to spend on a campaign over the life of the campaign. Once your campaign reaches that limit, our system will stop showing your ad. You will never accrue charges in excess of your budget over the life of the campaign.

56. What is a daily budget?

A daily budget is the maximum amount you want to spend on a campaign each day. Once your campaign reaches that limit, our system will stop showing your ad for that day. Your ad will re-appear on the next day if your campaign has not reached its end date. You will never accrue charges in excess of your budget each day.

57. Is there a minimum budget amount for a campaign?

Yes, the minimum budget amount for a campaign is $5 a day.

58. What is a campaign?

A campaign consists of a graphical ad that promotes what you have to offer; a budget, which represents the maximum amount of money you are willing to spend for the campaign; a start and an optional end date, which indicates the length of time you want your ad to run; and the target audience you wish to target in your promotion.

59. How do I create a new campaign if I am an existing user?

To create a new campaign, follow these steps:

1. Go to MyAds dashboard or Campaigns Menu
2. Click on New Campaign
3. Create or upload an ad
4. Select your target audience by gender, age, educational level, relationship status, parental status, interest, and occupation; or geography
5. Set your campaign schedule and budget
6. Click Submit

60. How do I pause (or stop) a campaign?

Go to the Campaigns Menu and click on the name of the campaign you want to pause. On the Campaign Details page, select Pause Campaign.

61. How do I resume a campaign?

Go to the Campaigns Menu and click on the name of the campaign you want to resume. On the Campaign Details page, select Resume.

62. Can I change my bid type once my ad is live?

Following campaign submission, you cannot change your bid option from CPM to CPC or CPC to CPM. You can change your bid amount, your start and end dates, and your targeting preferences. If you would like to change your bid option, we suggest you start a new campaign.

63. How do I change my campaign budget?

Under the Campaigns Menu, select the campaign you want to modify. On the Campaign Details page, click on the edit (pencil) icon in the campaign budget and schedule section. In the Budget Amount field, type in the new amount you want for your campaign.

64. What is a campaign budget?

The campaign budget is the maximum amount you want to spend on a campaign. Whenever you create a new campaign, you will have the option to set either a daily or lifetime spending limit for your campaign. Your ads will be displayed and receive impressions and clicks until the total cost reaches your campaign limit. Once your campaign reaches that limit, your ad will no longer appear.

65. How often can I change my budget?

You can change your budget as often as you like. There is no limit on the number of times you can change your budget.

66. How do I change my campaign schedule?

Under the Campaigns Menu, select the campaign you want to modify. On the Campaign Details page, click on the edit (pencil) icon in the campaign budget and schedule section. In the Campaign Start and Campaign End date fields, type in the new dates for your campaign.

67. Will my bid guarantee a number of impressions or clicks?

No, bids do not guarantee a number of impressions or clicks. If you are not receiving the number of impressions or clicks you would like, we suggest you increase your bid to be more competitive, modify your targeting to a more relevant audience, or improve your ad creative.

68. What happens when my campaign reaches its daily or lifetime budget?

When your campaign daily budget is reached, your ad will no longer appear for that day and will re-appear on the next day if the campaign has not reached its end date. When your campaign lifetime budget is reached, your ad will stop serving unless you increase the amount of money you are willing to spend.

69. What does the 'status' of my campaign mean?

We provide you with the status for your campaign to help you track where your campaign currently stands. You can find the meaning of your status below

• Active - Campaign with an approved ad that is currently eligible to run across the Fox Audience Network
• Pending Approval - Campaign has an ad that is awaiting approval from the MyAds editorial team
• User Paused - Campaign that has been paused by the user
• System Paused - Campaign that was paused by the system due to insufficient funds or an invalid credit card
• Admin Paused - Campaign that was paused by the MyAds editorial team
• Incomplete - Campaign that contains an ad that has been rejected by the MyAds editorial team or has not been submitted for approval. This status is also used if a campaign does not have all required fields complete.
• Complete - Campaign is complete. The campaign has reached its end date or met its campaign budget.

70. What is the campaign schedule?

The campaign schedule specifies how long you want your ad to run. . When you create a campaign, you will be asked to specify a start date and an optional end date. The start date indicates the first day you would like your ad to run across the Fox Audience Network. Note that your actual start date may be later because your ad must first be approved by our editorial staff. The end date specifies the last day you want your ad to run. You have two options for setting an end date: you can choose to have your campaign end on a specific date, or you can choose "no end date" to have your campaign run indefinitely.

71. What happens if I increase my budget after my campaign has reached its budget?

If your campaign has a lifetime budget and your campaign is still within its specified start and end date, then your ad will re-activate and re-appear until your new spending limit is reached. Once the campaign's lifetime budget is met, your ad will stop showing unless you increase the amount you are willing to spend.

If your campaign has a daily budget and has not reached its end date or has "no end date," then your ad will re-appear until the new spending limit is reached. Once your new spending limit is reached, your ad will stop showing for that day and re-appear on the next day if your campaign still has not reached its end date.

72. What happens if I decrease my campaign budget?

If you have chosen the lifetime budget option for a campaign, you will not be allowed to lower your campaign budget below your actual charges. As long as your new lifetime budget amount exceeds your actual charges, your ad will continue to display until your new spending limit is reached.

If you have chosen the daily budget option for a campaign, and the amount of your new budget exceeds the amount of your actual charges, then your ad will continue to display for the day until your new spending limit is reached. On the other hand, if the amount of your new budget is less than or equal to the amount of your accrued charges, then your ad will immediately stop running for the day, and your new budget amount will take effect on the next day

Conversion Tracking and Reporting

73. What is conversion tracking?
74. How does conversion tracking work?
75. How do I set up conversion tracking?
76. Why do I have to specify the security level of your Web site?
77. Why are my reports showing lower conversion numbers than I think I should be seeing?
78. How many conversions can I track?
79. How do I check the conversion code on my site?
80. How are conversions measured?
81. Will conversion tracking slow down my Web pages?
82. Where should I insert the conversion tracking code snippet?
83. Where can I find my conversion metrics?
84. How much does conversion tracking cost?
85. How many Conversion Pixels can I have?
86. Can I stop conversion tracking?

73. What is conversion tracking?

Conversion tracking is a free service provided by MyAds which helps you better measure and understand the results of your ads on MyAds. Using this service is completely optional.

A conversion occurs when a click on your ad directly leads to an action which you deem valuable. These actions might include a purchase, a signup, a lead, or a page view. Example pages of where conversions might occur are: Thank you page for purchasing a T-shirt, Success page for signing up for a Newsletter, etc.

74. How does conversion tracking work?

If you choose to use Conversion Tracking you will copy and paste a code snippet provided by MyAds within the <body> </body> tags on your HTML page. Remember, this HTML page should be the page which signifies an action on your site. For example, a Thank You page for a user purchasing a Membership.

After a user clicks on an ad and then ends up on your landing page, a cookie is placed on the customer's computer and records that click. This cookie will remain on the customer's computer for 7 days. Within this 7 day period, if a customer completes an action (e.g., purchases a T-shirt or Membership), MyAds then reads the cookie and then records the conversion.

75. How do I set up conversion tracking?

In order to set up Conversion Tracking, you will need to place a snippet of code on your conversion confirmation pages.

Here's how to get this code and begin tracking conversions:

1. conversion tracking is available for any MyAds advertiser at the following URL: https://advertise.myspace.com/conversionTracking.html
2. you can also get to this page by clicking on the Conversion Tracking tab on the header

To get started, follow the MyAds Conversion Integration Guide.

76. Why do I have to specify the security level of your Web site?

If your conversion confirmation page is secure (the URL begins with https://), then you should choose the https:// security level option. This changes the security level of the JavaScript code snippet, and ensures that your customers won't see a security alert when they complete a conversion.

77. Why are my reports showing lower conversion numbers than I think I should be seeing?

Here are some reasons for a possible discrepancy:

• User-disabled cookies - We don't report conversions for users who disable cookies.
• 7-day tracking period - MyAds conversion tracking only reports conversions that occur within 7 days of a MyAds click. If a customer converts after the 7 days have passed, we do not report that conversion. Please note that when viewing conversions for a specified time period, conversions are assigned to the date on which the ad click occurs, not the date on which the conversion occurs.

78. How many conversions can I track?

MyAds provides the code for one conversion pixel per Advertiser. This pixel code should then be placed only on the conversion pages of your website. Please note that conversion pages should be something like a Thank You page for a purchase, sign-up, page visit, etc.

After placing the conversion code on your page(s), and then after users actually convert on your product, you will begin to see basic conversion statistics throughout the reports in MyAds.

79. How do I check the conversion code on my site?

You can follow the checklist given below to confirm that you've pasted the conversion code accurately.

1. View the page source and make sure that you see the conversion code on the page (marked with a !-- MyAds Code Snippet for Conversion Page --> comment tag). To do this, select View > Source in your browser menu.
2. Make sure that you've pasted the conversion code between the body tags (between <body> and </body>).
3. Make sure that the conversion code has not been modified. If you are unsure, you can generate the conversion code again from your account, and insert it on your conversion page

80. How are conversions measured?

A conversion is reported when your customer completes the specified action on a page which includes the MyAds conversion code, which you pasted on your web page from MyAds.

MyAds is able to attribute conversions down to a campaign level. Thus, you might be able to determine that Campaign A is leading to 5x the amount of signups for a Membership vs. Campaign B.

81. Will conversion tracking slow down my Web pages?

Conversion tracking will not have an impact on how fast your web pages load. The JavaScript snippet communicates with our conversion tracking server so quickly that site visitors shouldn't notice any change in page loading performance.

82. Where should I insert the conversion tracking code snippet?

First, choose a page that users reach when an action you consider to be desirable has been completed. For example, this might be the 'Thank you for your purchase/download/subscription' page, which a user reaches after they've finished a transaction. This is the conversion page, where you should place the conversion tracking code snippet.

The code should be placed between the <body> and </body> tags, in a valid HTML location. It should not be between the < and > of any other tag.

Below is an example:

                    
                    <head> 
                    <title>Thank You for Shopping</title> 
                    <head><body> 
                    <b>Thanks for shopping with the Best Company Ever. We look forward to helping you in the future.</b> 
                    <!-- MyAds Code Snippet for Conversion Page --> 
                    <script language='javascript'> 
                    var rnd=10000000000*Math.random(); 
                    document.write("<img src='https://conv.opt.fimserve.com/conv/100100/?rnd="+rnd+"' width=1 height=1 border=0> 
                    </script> 
                    <noscript> 
                    <img src='https://conv.opt.fimserve.com/conv/100100/?' width=1 height=1 border=0> 
                    </noscript> 
                    </body> 
                    
            
                    

For more details, follow the MyAds Conversion Integration Guide.

83. Where can I find my conversion metrics?

After you implement the code snippet on your site, you can locate conversion data on any campaign or summary report within MyAds.

84. How much does conversion tracking cost?

MyAds' conversion tracking feature is completely free. To get started, all you need is a valid MyAds account and at least one approved campaign.

85. How many Conversion Pixels can I have?

MyAds provides the code for one conversion pixel per Advertiser. This snippet of code can be placed on one or many conversion pages on your site.

MyAds provides the ability to associate conversions to actual campaigns.

86. Can I stop conversion tracking?

Yes. You can stop conversion tracking by removing the MyAds code snippet from your conversion page. Once you remove the code, you will eventually notice that your conversion counts in your reports will no longer continue.

Remarketing

87. What is remarketing?
88. How do I get started?
89. Can I see how many people have encountered the remarketing pixel on my site?
90. Why is my remarketing campaign receiving less impressions/clicks?
91. How many remarketing pixels can I put on my site or page?
92. Can I target a campaign to more than one remarketing pixel?
93. Can I place a conversion pixel and a remarketing pixel on the same page?

87. What is remarketing?

Remarketing is the best way to reconnect to previous visitors that have already demonstrated interest in your offer by visiting your site. Advertising to these visitors again will increase the probability of a completed transaction.

Remarketing allows you to set up campaigns and target those campaigns only to users who have previously visited your site. You can increase conversions by promoting more aggressively, cross and up sell products, and build and retain consumer interest. Using this service is completely optional.

88. How do I get started?

You will need to do two things:

1. Place a remarketing pixel on a page on your website. When a visitor visits this page, they will encounter the remarketing pixel.
2. Create a campaign on MyAds and target it to the remarketing pixel. The visitor who encountered the remarketing pixel has the opportunity to see your remarketing campaign.

Please reference the MyAds Remarketing Integration Guide for integration details.

89. Can I see how many people have encountered the remarketing pixel on my site?

At this time MyAds does not report the number of people who have encountered the remarketing pixel on your website. This count can be found as unique visitors from your website analytics.

90. Why is my remarketing campaign receiving less impressions/clicks?

Remarketing campaigns generally receive less impressions/clicks because only visitors who have encountered the remarketing pixel will see the campaigns. Campaigns not using remarketing are served to a larger audience.

91. How many remarketing pixels can I put on my site or page?

It is recommended that you place only one remarketing pixel per page. You may however place different remarketing pixels on different pages. Just remember, if the page receives a small number of traffic, your remarketing campaign will serve to a smaller number of visitors.

92. Can I target a campaign to more than one remarketing pixel?

Yes, you may target your remarketing campaign to multiple remarketing pixels.

93. Can I place a conversion pixel and a remarketing pixel on the same page?

No, please do not place a conversion pixel and a remarketing pixel on the same page.