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His first press conference as leader:

He his welcomed to his first ministerial questions by Kevin Rudd:

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Satirical news show, The Mansion, follows the fictitious Annette Vaudrey on her pilgimage to Prime Minister Kevin Rudd's 2020 summit and its search for ideas for Australia's future.  Annette worries about being polite to Muslims, the suffering of rural people without wifi in their cafes and she'll only hitch-hike in ethanol-powered cars.

Video of Brendan Nelson angrily stating that he'd never voted Liberal in his life.

(That was before he defected to the Liberals and then became its leader).

This ad is a mimicked response to this video from Labor:

And this ad urges voters not to risk Labor: