Today the Conservatives are going to go big on the party's plans to introduce a new National Citizen Service for teenagers.
It all forms part of the Big Society narrative which David Cameron has been promoting of late, although the scheme has long been part of the Tory leader's vision for giving young people the opportunity to volunteer for community work.
It was mooted by Mr Cameron during the 2005 leadership contest and a party green paper was published on the matter as long ago as the autumn of 2007.
David Cameron will say that he hopes that the scheme would be "one of the proudest legacies of a future Conservative government".
It is expected to involve teenagers taking part in team-building outdoor activities, before attending a residential programme where they might find themselves looking after elderly people in their area and developing and running their own social action projects.
Finalised plans for the scheme will be announced at Mr Cameron's first major press conference of the campaign in London this morning, before he heads out of the capital for campaign visits to target constituencies. Samantha Cameron, meanwhile, is expected to be visiting social action projects elsewhere in the country in her own right during the course of the day.
Check back here later for further details.
11.30am update:
David Cameron, Michael Gove and Barones Warsi held a press conference this morning to launch the National Citizen Service (NCS), at which they explained what the scheme was all about, drawing on pilot projects which have already taken place.
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