Youtube Campaign Tools
YouTube Politician Channel
Your home base on YouTube, outfitted with premium features.
Any federal or state candidate can apply for a YouTube Politician channel, which allows campaigns to brand their channel, upload longer videos, and select custom thumbnails for each video.
Moderator on YouTube
The best platform for voter engagement.
Engage directly with voters in a one-to-many dialogue, via video and text, right from your YouTube channel.
YouTube Insight
Find your audience and track your YouTube performance.
With YouTube Insight, you can measure the performance of your videos, as well as find information on who’s watching them. Insight will also provide information about where your video views are coming from (embeds, search, blogs, etc).
YouTube Paid Campaign Tools
Promoted Videos
Give your video viewcount a boost with paid advertising.
Promoted Videos is like AdWords for video - you pick the search terms and your video is displayed in relevant search results on YouTube. And you only pay when someone clicks on your ad.
Call-to-Action Overlays
Drive donations and email sign-ups from within the video screen.
You can now add a transparent “call-to-action” overlay to any one of your YouTube videos. When someone clicks on the overlay, the user will be sent to any website you dictate - like your fundraising page or email sign-up form. Call-to-action overlays come free with any “Promoted Videos” spend.
TV Ads Online
An efficient way to enhance your TV media plan.
You can now run 15- and 30-second video in-stream ads during professional programming on YouTube and our partner sites. Ads can be targeted based on location, demographic, channel, or program.