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December 3rd, 2009
 

365Gay Agenda Blog

Neff: Gay buying power is holiday magic

By Lisa Neff, columnist, 365gay.com 11.30.2009 1:00pm EST

lisa-neff

Black Friday came, and I stayed away from the stores.

I’m not anti-consumerism or anti-gifts or anti-Christmas, just anti-crowds — 134 million shoppers is 134 million too many for me. So I’m letting the commotion die down before I begin my holiday shopping.

I’ll be shopping with a list this year — a list of who’s been naughty and who’s been nice. It’s not the list of names that Santa uses — though I wish he would borrow some leads from mine. My list does not contain the names of those I plan to spend money on, but rather the names of businesses I will or will not patronize.

Don’t worry, I’ve checked it twice, after doing the research — an examination of corporate donors to anti-gay ballot campaigns, a review of the Human Rights Campaign’s extensive Corporate Equality Index and Buying for Equality Guide, which rank companies based on LGBT-friendly employment practices; a survey of the year’s past news articles about corporate flare-ups and a look at Ave Maria Mutual Funds — trust me, you don’t want to put your money where they put their money.

LGBT buying power in the United States this year is estimated at $712 billion, according to the research and marketing company Witeck-Combs Communications. That’s a lot of dollars to pump into the marketplace, especially in an ailing economy. And that’s a lot of leverage for change. I like to think I’m among the 78 percent of LGBT consumers who put my money where my heart and cause lie — equality and acceptance.

When I lived in Chicago, patronizing LGBT-friendly businesses was as simple as walking out my front door on Clark Street in Andersonville, affectionately known as Girlstown.

Now, I need to do some homework to come up with a naughty and nice list. Fortunately HRC’s Buying for Equality 2010 Guide — which can be downloaded at the organization’s Web site — offers a comprehensive examination of the larger businesses with pro-LGBT policies, specifically workplace policies. The guide breaks businesses into three categories — top-ranked “green” companies, middle-ranked “yellow” companies and bottom-ranked “red” companies that have a lot of work to do.

So, what is noted under “nice” on my list?

Well, someone in my two-person household is going to get a new 8GB Apple iPod Nano for Christmas, maybe even two people in my two-person household. Apple tops the nice list, along with Best Buy and Dell, while Acer/Gateway and Radio Shack come at 50 percent or below on HRC’s scorecard.

What others rank at the top of the nice list? Barnes & Noble and Borders, Costco and eBay, GameStop and Hallmark Cards, Target and Walgreens, Sears and Macy’s.

Amazon, Limited, Staples, Bath and Body Works, Staples, CVS, OfficeMax, Harry & David and Whole Foods also make the list.

Top-ranked brands include Herman Miller and Mitchell Gold + Bob Williams, Craftsman and Kenmore, KitchenAid and Magic Chef, Abercrombie and Fitch and Gap, Levi Strauss and Liz Claiborne, Nike and Converse, Land’s end and Kenneth Cole, Microsoft and Mattel, Estee Lauder and Walt Disney and Kodak and Motorola.

My naughty list includes retailers at the bottom of HRC’s scorecard. About these companies, HRC kindly suggests, “Make the choice to support a fairer company.” The retailers include Radio Shack, Meijer, Office Depot, Big Lots, Children’s Place, Dick’s Sporting Goods, Dillard’s, Dollar General, Dollar Tree and, surprise, Wal-Mart.

Lower-scoring brands include La-Z-Boy and Lennar, Sealy and Sherwin-Williams, Anne Klein and Evan-Picone, Gloria Vanderbilt and Joan & David, Nine West and Bandolino, ClosetMaid and John Deer — fortunately a tractor or a lawn mower isn’t on any relative’s wish list this year.

Though I always pay off my credit cards from week to week, I likely will shop with my Visa, which earned a 100 percent from HRC, and not my Discover, which has a 58 percent rating. I like Discover’s miles program, but…

To get from store to store, mall to mall, I’ll be filling up my car at the island BP or Shell rather than the stations affiliated with the naughty Exxon Mobil.

And, for that pick-me up during the holiday shopping expedition, Starbucks and Seattle’s Best fall under nice on my list.

To LGBT consumers: If you braved Black Friday and perhaps now have some buyer’s remorse about patronizing the naughty over the nice, well, we’re consumers year ’round. Make a list, check it twice.

And to the companies who want our LGBT dollars: Be good for goodness sake.


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  • David Edward Strand Said: December 2nd, 2009 at 5:46 pm
    • I reccomend supporting small local businesses which are supportive is also key. Even the best large companies have some bad in ‘em. Target’s leadership are among the chief contributors to Rep. John Kline who is a cosponsor of the federal anti-gay marriage ammendment. Large corporations often support conservative politicians who they feel will favor them tax wise or in some other way without regard to their positions on social issues.

  • Julia Flowers Said: December 1st, 2009 at 5:32 pm
    • As a straight ally of the gay community, I just wish I could afford to follow some of these guidelines. When you live on a very limited income, you have to shop where you get the best prices — Wal-Mart, Dollar General, Big Lots, and Dollar Tree.
      Last week I walked out of a beauty salon when the operator said we couldn’t talk about Adam Lambert and his boyfriend, so now it will cost me $10 more to get my hair cut — I may have to let it grow out.

  • FDC1353 Said: December 1st, 2009 at 10:35 am
    • I think this is a wonderful idea! If a business doesn’t support the Gay community, than we should not support them financially. On the other hand, business’s who treat the Gay community with fairness and respect, we must show our appreciation by doing business with them. In addition, it would be important to let these companies know why we are or are not doing business with them. In addition, we must spread the word to anyone we think will support and take part in this
      movement! Money talks,so let’s get started!
      I am going to send this excellent article by
      Ms. Neff, to everyone and every organization I can think of. This will send a tremendous message to the public!

  • allyn Said: December 1st, 2009 at 1:06 am
    • Don’t forget your own heart, hands, and imagination.

      This past year, I gathered scrap metal alongside the highway while riding my bicycle. I also gathered old bicycle parts from bike shops that were going to throw them away, as well as canobolized merchandise at a local Goodwill outlet store (The Bins, for those of you in Portland, Oregon).

      With these parts, I hand crafted table lamps for my Christmas gifts for my families.

      For me, a gift has more significance if it is hand made.

      And the sources are not on any naughty list. Surly, the side of the highway cannot be on your naughty list, can it?

      Luv

      Cleara

  • jessieka Said: November 30th, 2009 at 6:40 pm
    • Ok didnt mention PEPSI & dairy queen are morman & VERY BAD!

  • mikesreach Said: November 30th, 2009 at 5:57 pm
    • I am <<<>>> upset at the format in Lisa’s latest article. It is a mishmash of unproductive and non-directional leads. Why?

      Mostly I get e-mails after e-mails from you… I am grateful to receive links to pre-seleceted elected officials… it IS effective. But then you let Lisa do the research and print such an article… with so much info… gay friendly or anti gay.. for buying stuff? And you don’t give us the same clout?

      We need the same sort of ability to affect the capitalistic sellers of products… as you give us for politicians…. it may be even stronger than what we can input to politicians… “money speaks”

      Someone needs to make a list… coherent list of whom I can to write to. Those not supporting HRC and those supporting. Let me sign 2 e-mails and let’s send it to them.

      My positive e-mails would go to (after 15 minutes of weeding out Lisa’s good and bad list):

      Barnes & Noble
      Borders
      Costco
      eBay
      GameStop
      Hallmark Cards
      Target
      Walgreens
      Sears
      Macy’s.
      Amazon
      Limited
      Staples
      Bath and Body Works
      Staples
      CVS
      OfficeMax
      Harry & David
      Whole Foods

      and my statement, from me, from my e-mail address stating I will not do business due to their attitude toward HRC would go to:

      Radio Shack
      Meijer
      Office Depot
      Big Lots
      Children’s Place
      Dick’s Sporting Goods
      Dillard’s
      Dollar General
      Dollar Tree
      Wal-Mart.
      La-Z-Boy and Lennar
      Sealy
      Sherwin-Williams,
      Anne Klein
      Evan-Picone
      Gloria Vanderbilt
      Joan & David
      Nine West
      Bandolino
      ClosetMaid
      John Deer

      It’s not just politicians… it’s retailers. Give us the ability to write enmass to them through what you already do well. I am disappointed that you all let this opportunity to let us show our clout go by without a challenge… stuff hidden and hard to do from Lisa’s article.

      Let’s have a a “rework” on this and let us all send e-mails “I am buying gifts from you because you…” or “I am avoiding buying anything from you now and in the future because…”

      c’mon HRC get this together for us.

      Michael

  • bobweekend Said: November 30th, 2009 at 4:29 pm
    • Could you provide a chart with a summary of the factors you used in ranking these? A chart would be easier to manage when planning shopping then searching through text.

  • DaveW Said: November 30th, 2009 at 3:32 pm
    • I don’t spend much on christmas, not being pagan nor christian, but this is helpful as Lisa says we are year round consumers.

      I just wonder if eBay is on the list for real employment policies. Wasn’t it Meg Whitman that founded eBay? (sorry I am probably abusing her true name…) Isn’t she the conservative running around trying to get on second place in numerous tickets all the while speaking out against marriage equality (and other equality issues like women’s choice etc)?

      If she is against equality does her company truly reflect an opposite view?

      I was just surprised to see it here.

  • Trace Eggers Said: November 30th, 2009 at 3:21 pm
    • I don’t know about you … but I for sure put HRC on this year’s naughty list.

 
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