...it shouldn't necessarily include the most transformational pledges (eg Michael Gove's schools policy and Chris Grayling's plan to make the police democratically accountable) but the most likely to move votes.
Here's a first draft:
It should also probably include one big picture promise like "An emergency growth plan to cut Labour's budget deficit."
What do you think?
Tim Montgomerie
> Today's LeftWatch: Brown unveils five doorstep promises... and five attacks on the Conservatives
Today:
Monday:
Tim Montgomerie
> Jonathan Isaby noticed the imitation earlier.
7pm: Steve Green of The Daily Referendum has produced his own poster in response to today's developments:
Just arrived at the launch of chapter one of the Conservative manifesto - which you can now download here.
The first poster puts David Cameron (without a tie) and the NHS at the centre of the Tory campaign.
Click on the image to enlarge:
Tim Montgomerie
10.35am: George Osborne says this NHS campaign will feature on 1,000 poster sites across country.
10.40am: The NHS, says Cameron, was my first priority when I became leader and it remains my top priority.
10.45am: After listing the NHS reform measures that the Tories will introduce Mr Cameron notes that life expectancy and infant mortality rates for poor and rich have widened under Labour and are as big as in Victorian times. To correct this the Conservatives will introduce a Health Premium to target more resources on the poorest communities.
10.50am: In a second new policy announcement David Cameron announces new maternity networks, that will link up local hospitals, doctors, charities, voluntary groups and maternity consultants to share information, expertise and services.
10.55am: In his contribution Andrew Lansley emphasises the importance of public health funds to prevent disease.
11am: During Q&A Mr Cameron attacked this morning's Labour document which alleges a £34bn black hole in Tory finance plans. Mr Cameron said he had spotted £11bn of errors in the report in a very quick 11 second scan. He said he wouldn't take lectures from a Chancellor whose forecasts had proved to be spectacularly unreliable.
11.05am: Mr Cameron didn't really answer Gary Gibbon's question about whether the Tories had no plan to cut the deficit beyond the modest measures already announced or whether there was a secret plan to cut more deeply. The Tory leader responded by saying that he has been more honest than Labour.
Press release from CCHQ:
"For 24 hours, from midnight, an animation will be displayed on prominent digital screens at Piccadilly Circus in London, the CityScreen overlooking Piccadilly Gardens in Manchester, and above Glasgow Central Station. This will be followed by adverts in national newspapers, and a poster campaign across the country.
Commenting, Conservative Party Chairman Eric Pickles said: "2010 offers the chance for real change and a new politics - more about how we can work together to solve our problems and less about point-scoring and political dividing lines. I hope the Prime Minister calls the general election at the earliest opportunity in the new year so the people of Britain can cast their verdict on 12 years of Labour rule and vote for the change Britain needs."
See an example of the animation here.
On Sunday I asked for ideas for anti-Labour/ pro-Tory posters. Steve Green of the Daily Referendum blog has just sent me this one and I really like the idea. I think it sums up where lots of fair-minded voters are. They gave Brown/Blair another chance in 2001 and then one final chance... but never again. With a little development I think it's worth someone using as a poster or as a YouTube.
Tim Montgomerie
Or a pro-Tory poster? The two posters below (I can't say I'm impressed) feature in this morning's Independent on Sunday (alongside some anti-Tory posters). I'll publish any posters you email in (as long as they are acceptable family viewing!). Here are some you produced previously.
Tim Montgomerie
Continue reading "Can you produce a better anti-Labour poster?" »
Remember this campaign at the beginning of the year?
Here's the poster which moves on the campaign in the wake of the PBR, highlighting the staggering debt we have been lumbered with by the Labour Government. (click to enlarge)
Jonathan Isaby
In a preview for ConHome readers, this is a new CCHQ poster, targeting the rise in National Insurance contributions announced earlier by Alistair Darling:
Click on the poster to enlarge.
It will appear on digital sites, online and in direct mail.
***
It's been a very good 24 hours for the CCHQ machine.
There was last night's Battersea Power Station stunt, highlighting the fact that debt is increasing by more than £5,000 per second.
There was George Osborne's well-received response to Darling's statement.
Then an internet operation - targeting people Googling "PBR" - won some praise from The Guardian.
Now this poster.
Tim Montgomerie
It was released within minutes of Jedward being voted off X-factor.
The following London poster sites have been chosen:
I hope this isn't a sign of the campaign to come.
Tim Montgomerie
10.15pm: Cranmer's verdict: "Cranmer cannot recall the last time the Conservative Party had its act together so swiftly, with such deftness, panache, creativity, flair and intuition for the trivial obsessions and the shallow mood of the nation..."
Pictured above is the official party shop in the exhibition hall here in Manchester, where you can exclusively buy a whole new range of party-branded merchandise - all of which will be available from a new online shop on Conservatives.com in late October.
In the photo above, Scott Seaman-Digby, the party's Commercial Director, is pictured holding one of the few umbrellas which were not sold yesterday when torrential rain in Manchester caused a rush of demand on the brollies.
Also selling well is the range of T-shirts featuring a selection of different political slogans upon them, as are the "Future Prime Minister" babygrows. There are also diaries, mugs, pens, postcards... the list goes on - not to mention the fun fridge magnets featuring Gordon Brown and about 150 words, from which you can create your own Prime Ministerial speech.
There is also something for all my fellow grabatologists...
Jonathan Isaby
A few minutes ago, the Conservative Party's new campaigning website, MyConservatives.com, went live.
A hugely exciting development in online electioneering and campaigning, Tim blogged about it at the beginning of the week and the Daily Telegraph carried this preview piece, noting that the party reckons that it will be "the most advanced political campaigning network anywhere in the world outside of America".
Samuel Coates, late of this parish, who is now working on new media for the party, has blogged about it all here on the Blue Blog.
We look forward to watching it develop and grow in the weeks and months to come and wish the venture every success.
Jonathan Isaby
Continue reading "Tories set to launch groundbreaking campaigning website" »
Eric Pickles is asking for your help in designing a T-shirt for sale at the Manchester Conservative Party Conference. He draws our attention to this idea that the folk at CCHQ devised...
Can you do better? More information here.
For inspiration you might want to try this American site...
Tim Montgomerie
Has everyone noticed how the Now For Change Union Jack logo seems to be muscling out the tree logo?
The tree logo is still there but on election literature, conservatives.com and in placards it's the union flag image that is now most prominent.
Both Tory symbols have been strongly influenced by ConservativeHome. Readers to this site suggested the Oak Tree as a party logo before the party unveiled its scribbled tree. And I was recently told that the new image was inspired by something seen on this website.
I like the Union Flag image very much. It fits in with the patriotism theme that David Cameron addressed yesterday and which Donata Huggins takes forward this morning.
Tim Montgomerie
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