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Owl City’s Adam Young may be only 23 years old, but he’s already beginning to look old-fashioned. The Billboard-topping artist, who was still living in his parents’ basement when he began recording music, established the foundations of his fan base via MySpace. (Remember MySpace?) Modeled on the sparkly electro-pop of the Postal Service, Owl City might even be considered a kind of retro undertaking. OK, it’s a stretch, but just think: the Postal Service’s lone album came out in 2003. That’s eons ago, in Internet years. In any case, Owl City’s blend of electronic production, emo songwriting and Web 2.0 community-building signaled a major aesthetic shift for the American underage set, reuniting punks with synths and bringing together the whole Hot Topic Nation under a cheerfully post-everything umbrella.
Now, nipping at Young’s heels comes a slew of musicians raised on the diversified diet that substitutes for monoculture these days: dance pop, emo, crunk, trance. Some of them, like Owl City, stick mainly to a twinkly sort of shtick you might call “tweemo”; others take pages from Lil Jon and Insane Clown Posse. But no matter whether they come across as shrinking violets or smirking violent offenders, they love their synths and their Auto-Tune. Whether you call it emotronica, crunk-punk or crabcore, it’s a crazy new world of American synth-pop, one that even Suicide surely never imagined. Check out a playlist, and read on for a who’s who in the bleeps ‘n’ bangs scene.
3OH!3
There must be a glacial reserve of crunk juice frozen somewhere in the
Colorado mountains — what else would explain Denver’s standing as the
world capital of crunk-core? 3OH!3, whose name references Denver’s area
code, debuted in 2007 with a lo-fi fusion of swaggering raps, hard rock
and bleepy electro. Their 2009 album, Want,
is bigger, bolder and bawdier, with beats that sound more like the real
deal, and hooks with the stamina of a keg-stand champion. Like Brokencyde,
they wear their brutishness on their sleeves: “Shush girl, shut your
lips/ Do the Helen Keller, and talk with your hips.” No wonder the
brazen Ke$ha (rhymes with “hesher”) tapped them for her single “Blah Blah Blah.”
LMFAO
LMFAO’s M.O. is encoded in the Los Angeles duo’s very name, and the
music is made to match: loud, brash and cheerfully irreverent. Dirty
South-derived hip-hop forms the core of their sound, with its booming
808 bass drums and ravey synth stabs, but if these guys are O.G.
anything, it’s more like Original Goofball, gleefully tweaking
convention with a cartoonish fusion of crunk and nu-electro. Their
strongest claim to credibility is, ironically, the thing that most
makes them impossible to take seriously: members Redfoo and Sky Blu
are, respectively, the son and nephew of Motown founder Berry Gordy.
Hellogoodbye
Huntington Beach’s Hellogoodbye are, in many ways, classic SoCal pop-punks — distant descendants of the Descendents,
if you will. But the definition of punk has clearly changed
considerably in the past couple of decades. Along with slash ‘n’ burn
guitars and arrangements inspired by Jon Brion, Zombies! Aliens! Vampires! Dinosaurs! And More! features vocoders and Auto-Tune, drum machines and disco beats, even synthesizer pyrotechnics worthy of Yes. It’s pretty ambitious stuff — and, frankly, far more talented than just about anything else on this page.
Brokencyde
It was probably only a matter of time before someone fused screamo and
crunk, but Brokencyde aren’t just some Hollywood elevator pitch. These
kids from out-of-the-way Albuquerque were born late enough to have
experienced alt-rock, rave and hip-hop well after their initial booms,
and they go after their influences with an intensity that could only be
described as Oedipal. Crunk and Euro-trance make for the unlikely
foundations of their sound, but it also makes a certain kind of sense:
Southern hip-hop producers have been stealing ravers’ riffs for years
now. As for the nu-metal guitars, death-growl vocals and I.C.P.-style
theatrics, they come with the territory: Brokencyde are the inevitable
product of America’s festival landscape — the muddy, anything-goes
mosh pit where the hip-hop, dance and rock stages meet. The Auto-Tuned
vocals and Day-Glo getups are just a matter of course.
Brokencyde are putting it mildly, though, with the title of their debut album, I’m Not a Fan but the Kids Like It.
These dudes inspire serious vitriol, and it’s not just a generational
thing; most of it comes from within the scene. (My entirely
unscientific polling suggests that those most fascinated with and
amused by the band are 30-somethings who long ago severed their ties to
any kind of scene whatsoever.) Statistical fun fact: Googling
“Brokencyde” returns approximately 843,000 hits; adding “apocalypse” to
your query narrows it down to 180,000. In other words, one in five web
pages dedicated to the band links their existence to the end of the
world. I’m not a betting man, but those odds make me nervous.
Attack Attack!
I remember thinking it was weird to hear Justice mixing techno with Rage Against the Machine’s “Killing in the Name.”
But that was nothing compared to Attack Attack!, who combine grindcore
with trance-infused dance pop, and without any apparent sense of irony.
The Ohio band (not to be confused with Wales’ Attack! Attack!,
who probably use their extra exclamation point to cudgel people who
mistake them for their Ohio rivals) positively thrives on
contradiction, alternating blood-curdling screams with beaming,
Auto-Tuned choruses, and flipping between Christian lyrics and a cover
of Katy Perry’s “I Kissed a Girl.” They’re also, apparently, a genre of one: crabcore,
a sarcastic sobriquet that riffs on the musicians’ squat, bow-legged
stances. How can you be mad at that? For those about to crab-walk, we
salute you.
Breathe Carolina
Recording
at home with GarageBand, Denver’s Breathe Carolina debuted on MySpace
in 2007 and enjoyed a spectacularly rapid ascent, racking up 13 million
page views by the end of 2009. Hello Fascination
combines hardcore-tinged guitars and drums with dance beats and trance
keyboards, offsetting screamo growls with an Auto-Tuned croon. For
evidence of Morrissey’s
influence on tweemo, try this sample lyric: “I want you to know I’ve
been in your apartment/ This is the instrument I split your head apart
with.”
LIGHTS
Born Valerie Poxleitner, this child of missionary parents took to music
early on, first setting Bible verses to chords and soon recording her
own original material: home-produced songs falling somewhere between
Euro-dance and the Hot 100. Her 2009 debut album, The Listening, injects Owl City’s doe-eyed brand of electropop with a combined dose of Hilary Duff and Tiesto.
The Juno Award winner’s image is decidedly girl-next-door, but it
remains to be seen if that will work in her favor: one look at her
cute-as-a-button press photos suggests that Lady Gaga could eat her for breakfast (and still have room left over for Brokencyde).
Breathe Electric
Not to be confused with Breathe Carolina, Illinois’ Breathe Electric
released his debut album in the summer of 2008; this year he and his
backing band (plus, presumably, a crew of stylists tasked with keeping
their lanky, blowdried tresses mussed just so) bring his relentlessly
peppy synth-pop to the Warped Tour. Prediction: charmingly
anachronistic references to Latin freestyle will go completely
unnoticed.
Nickasaur!
Nickasaur!
writes songs so saccharine, he makes Owl City taste like black pepper
in curdled milk. (Sample lyric: “You’re
supercalifragilisticexpialidociously cute/ Sweeter than a 12-pack of
Juicy Fruit.”) The title of his debut album, Rawr!,
references slang from a scene called Scene, as do his ample bangs. (If
you’re still unclear about what a hipster is, don’t even bother losing
sleep over Scene: it’s like meta-, metastasized. Or, as Edgar Allen Poe
might put it, if he had a guest column on Hipster Runoff: “Is all that
we really seem/ But a meme/ Within a meme?”) Oddly, Nickasaur! is given
to chaotic drum intros reminiscent of Kid606’s spastic Ritalin minuets. Perhaps Playskool could introduce a co-branded product line: Nickasaur!’s My First Breakcore.
Kill Paradise
This Denver duo recently signed to BreakSilence Records, the same label
that Brokencyde calls home, but there’s nothing too threatening about The Second Effect, a peppy album full of major-key synth arpeggios and close-harmonized Auto-Tune. New Order and Alphaville
are obvious stylistic influences, though you wonder if Kill Paradise
know that. With their CD available exclusively at Hot Topic, their
Scene cred is riding high as an Eraserhead frightwig.
Sorry but anything that mentions Owl City and The Postal Service in the same breath, implying that they are equals in some way, well that's just flat out wrong.
Austin, I didn't imply that the Postal Service and Owl City are somehow "equals"; I said that Owl City is influenced by the Postal Service. Do you really hear no similarities?