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David Cameron has written for both the Sunday Telegraph and News of the World tomorrow about how he would deal with unemployment.

The Tory leader's article is not yet on the Telegraph website, but elsewhere the paper reports:

"In a key sign that the Tories are ready to campaign on jobs and unemployment – seen as traditional Labour territory – the Tory leader says he will scrap the government's flagship New Deal, a costly programme dependent on state intervention which aims to bring down youth unemployment.

"Instead the Conservatives will this week unveil a new plan, called "Get Britain Working" – which will see sweeping changes to policy across whole swathes of Whitehall in an attempt to "unleash investment and entrepreneurial activity that helps create more jobs".

"Mr Cameron's article puts wholesale reform of Britain's welfare system at heart of his drive for jobs – masterminded by Lord (David) Freud, the welfare expert who "defected" from advising the government to become a Tory shadow minister earlier this year."

Meanwhile, writing in the News of the World, Mr Cameron writes about his desire to tackle what he calls "Labour’s jobs crisis":

"This year, unemployment rose at the fastest rate on record. One in five young people are out of work. And even before the recession almost five million people were claiming out-of-work benefits. It is vital that we get to grips with this problem. It’s not just that it comes with a price-tag of tens of billions a year.It’s that mass unemployment can lead to massive social problems — like family breakdown and crime — and that affects us all. A crisis of this scale, that runs so deep, cannot be solved with one policy or programme alone. It means ripping up the old way of doing things and bringing radical change across the whole of our economy."

Sunday 2pm update:

The party has now release details of what is calling The Work Programme, which is encapsulated as follows:

• Simplifying Labour’s numerous and piecemeal programmes into one single back-to-work programme for everyone on out of work benefits;
• Including support back into work for the 2.6 million people claiming Incapacity Benefits currently excluded by Labour;
• Abolishing the Treasury’s rule that prevents the Government paying work providers using the benefits saved once someone has a job, which will allow support to be offered tothe 2.6 million people on Incapacity Benefit;
• Offering greater support to the young unemployed by referring them on to the Work Programme after 6 months of unemployment compared to a year under the Flexible New Deal;
• Paying providers by results with a focus on truly sustainable outcomes and bigger rewards for getting the hardest to help into a job.

Theresa May is the latest member of the shadow cabinet to merit mention on our rolling blog of the biggest summer media hits, with her exposure today of the true scale of joblessness under Labour.

As the splash in today's Daily Express reports, the shadow work and pensions secretary has analysed official figures and calculated that five million people have not worked since Labour came to power, of whom two million have never worked at all.

Mrs May will be giving a speech to Policy Exchange tomorrow in which she will accuse the Labour Government of having created "a wall between the working and the workless" to hide its failure to provide opportunities for the long-term unemployed:

"These are people that have been hidden away by Labour for the past ten years. They have slowly built a wall between the working and the workless, hoping to keep their failures out of sight. Well let me spell them out. The reality is that under Labour there has been a steady  growth in welfare ghettos - unemployment did not disappear during the 'boom years'.  It was merely disguised, renamed, and hidden away in ever growing pockets of poverty. And there are stark figures to back this up: the latest census data shows 2 million people in this country have never had a job. Almost 3 million people have not worked under this Labour Government.

"It is important to remember that not everyone can work, those with severe disabilities or those who do an invaluable job as full time carers or parents of young children. But at the same time we should not shy away from demanding more of those who can work, and often desperately want to... Many of those covered in these statistics will not appear in the unemployment figures at all. No doubt the figures will cover some of the 800,000 people who have been on Incapacity Benefits for over ten years. They will include Lone Parents which the state has told not to bother trying to work until their youngest child was sixteen.  They will include some of the record numbers of NEETs who often don't appear in the benefit figures at all."

This is the latest issue to be taken on by the front bench as part of what is being informally referred to as "Broken Britain week" after Chris Grayling's speech about social breakdown yesterday (covered here and here on ConHome).

Policy Exchange published a report of its own last week about the true scale of unemployment in this country, which we covered here.

Jonathan Isaby

11.15am update: Just this morning the latest figures for the number of 18-24 year olds Not in Education, Employment or Training (NEET) have been released, which have hit a record high of 835,000, equivalent to 17.6% of that age bracket.

Shadow Universities and Skills Secretary, David Willetts, commented: 

"More than one in six young people are now without a job or a place in education or training. Ministers have comprehensively failed to get a grip on this crisis. Young people don't need more empty promises or celebrity gimmicks. They need more apprenticeship opportunities, more postgraduate places and better careers advice.”

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Policy Exchange scores a good media hit with the splash in today's Daily Express, coupled with coverage elsewhere in the papers, as it reveals the  true scale of unemployment across the country.

A new report by the think-tank puts the actual number of Britons out of work and living on benefits at 5.96 million - somewhat different from the official tally of 2.44 million, according to the latest figures.

Policy Exchange calculates the figure based on the number of those of working age living off the following benefits:

• 1.58 million on Jobseeker's Allowance
• 2.6 million on incapacity benefit and the new Employment and Support Allowance
• 736,000 on lone parents' benefits
• 400,000 on carers' benefits
• 363,000 on disability benefits
• 182,000 on other income-related benefits 
• 95,000 on bereavement benefits

It also reminds us that the cost of the benefits system has risen from £93 billion in 1997 to £193 billion today, all of which will present a considerable challenge for an incoming Conservative Government if elected next year, as Policy Exchange's director Neil O'Brien explains: