On Wednesday night I helped my old friend Charles Lewington launch a wonderful new film on the history of party political broadcast that has been produced by the British Film Institute with the support of Charles's comms firm Hanover.
You can see an amusing trailer for it here. And you can buy a copy for £14.95 (with £10 of this going to the Dimbleby cancer charity) by emailing PPB_DVD@hanovercomms.com .
Intercut with the fabulous footage are very striking contemporary interviews, the most striking being with Neil Kinnock.
He is reviewing the famous John Major "Journey" broadcast and the moment when the former PM passes his old house and turns in the car to ask whether it is still there.
Lord Kinnock is laughing as he describes it.
He says that John Major was wearing "a button down shirt, I noticed", adding "from Marks and Spencer I noticed". And he says that most people watching that moment will have been heard in the street shouting "bulls***t".
How extraordinary.
Its nearly two decades later and Niel Kinnock still doesn't get it.
He doesn't see what a potent political character John Major was in 1992, how most people were not saying "bulls***t" at all. And how and M&S shirt was an advantage.