SiteCatalyst® User Training

This introductory training course focuses on the basic features of Omniture’s powerful yet easy-to-use Web analytic and online marketing tool, SiteCatalyst™.

Course Description

The training provided in this course is tailored to help you find answers to your business questions. You will learn how the reporting interface and navigation work, how to run reports to get the exact answers you are looking for, and how to customize reporting for effective decision making. Real-world examples will be used to test attendee knowledge at the end of the training.

Target Audience

This course is specifically designed for beginning to intermediate SiteCatalyst users.

Objectives

This two-day course provides new users with the skills required to use SiteCatalyst effectively in real-world business settings. This includes showing you how to ask the right questions about your online business, as well as how to use SiteCatalyst's sophisticated features and reporting capabilities to collect quality information and make good decisions. This course will help you leverage SiteCatalyst to maximize your Web site goals and conversion by:

• Understanding the Web site conversion process
• Customizing reports to answer business questions
• Distributing metrics throughout your organization
• Understanding how reports fit into the conversion process
• Utilizing best practices to discover new insights

Topics

The following topics are covered in this course:

• Learn the Fundamentals of SiteCatalyst
• Understanding Key Performance Indicators (KPI)
• Analyzing Traffic, Commerce and Path reports
• Correlations and Sub-relations
• Calculated Metrics
• Managing Dashboards
• Setting Targets and Calendar Events
• Saving and Sharing Reports

Course Materials

• SiteCatalyst Training Manual