|
|
others stumble
Widest lead among 18 to 49s since Olympics
By Mike Jasik
Sweeps stunts may be bombing for the other networks, but they are pulling for NBC, along with its regular programming, and the effect is impressive.
NBC last week enjoyed its widest margin of victory in adults 18-49 since the winter Olympics in February.
NBC posted a 5.9 in adults 18-49, CBS trailed with a 3.6, Fox had a 3.5, ABC a 3.0, WB a 1.7 and UPN a 1.6.
Eight of the top 10 shows among adults 18-49 were on the peacock network.
Topping the list was the second-to-last episode with Dr. Mark Greene on NBC’s “ER,” which collecting a large 12.9 adult 18-49 rating.
Next week should see that number swell as audiences say goodbye to longtime “ER” star Anthony Edwards, who is not coming back next year.
NBC’s mid-range hit “Third Watch” saw its numbers skyrocket when Dr. Susan Lewis from “ER” came over as part of a crossover episode.
Ranking tenth for the week in the highly coveted adult 18-49 demographic, “Third Watch” drew a fat 7.0 in the demo, jumping 63 percent from the previous week.
NBC’s freshman hit drama “Crossing Jordan” cashed in on this lead-in, climbing 41 percent from the previous week to a solid 5.9 among adults 18-49.
Though reviled by some critics as a exercise in self-congratulation, “NBC’s 75th Anniversary” special packed enough big names, like Jerry Seinfeld, Bill Cosby and Kelsey Grammer, to attract as many adults 18-49 as “Survivor” but for three full hours.
Its 7.8 adult 18-49 rating put it in sixth place for the week, though its 20+ million viewers ranked fourth.
Other specials didn’t do nearly as well.
Though drawing nearly 12 million total viewers, “The Tonight Show with Jay Leno: 10th Anniversary” garnered just a respectable 4.4 in adults 18-49.
NBC’s “Bob Hope’s Funniest Out-takes” pulled in a million viewers more than Jay, but that translated to a so-so 3.6 among adults 18-49, not surprising since the 99-year-old comedian hasn’t been in the spotlight in decades.
Taking advantage of continued weak numbers for Fox, CBS pulled into second place for the week, aided largely by the second half of the “Living with the Dead” miniseries.
Rising 3 percent from the previous Sunday, the Ted Danson supernatural drama posted a strong 6.0 in adults 18-49, attracting over 17 million total viewers.
CBS's "Survivor Marquesas" muddled through another week, sticking with its lowest rating, a 7.8 in adults 18-49, for a second week in a row.
The rivalry between it and "Friends" has turned into a regular beating, as two episodes of the top comedy pulled in 39 percent more adult 18-49 viewers than the reality pioneer.
Thus far stuck with dismal ratings for soon-concluded series like “Ally McBeal” and “The X-Files,” Fox achieved limited success with three episodes of “That ‘70s Show.”
The full-hour retrospective of the first 100 episodes drew a solid 4.8 adult 18-49 rating. The new episode and the repeat picked by fans as their favorite episode each collected a 4.3 in the demo.
Fresh off its lucky “Bachelor” run, reality crashed down on ABC as neither new episodes or specials drew many viewers.
“Gilda Radner’s Greatest Moments” hauled in a modest 3.6 in adults 18-49, while the two-hour TV movie “Gilda Radner: It’s Always Something” drew a slightly better 3.9 in the demo.
“American Bandstand’s 50th: A Celebration!” did even worse, but its 3.2 in the demo wasn’t too shabby considering its difficult Friday 8 p.m. timeslot.
NBC took a win in households as well, averaging a 9.7/16 household rating and share for the week. CBS collected an 8.0/13, ABC 5.6/9, Fox a 4.7/8, WB a 2.8/5 and UPN 2.4/4.
|
PRIMETIME AVERAGES BY NETWORK Week Ending May 5, 2002 |
|||||||||
|
|
HOUSEHOLDS |
PERSONS 2+ | ADULTS 18-49 | ||||||
|
Net |
Rtg |
(000) |
SHR |
Rtg |
(000) |
SHR |
Rtg |
(000) |
SHR |
|
NBC |
9.7 |
10250 |
16 |
5.6 |
15000 |
15 |
5.9 |
7530 |
17 |
|
CBS |
8.0 |
8430 |
13 |
4.5 |
12100 |
12 |
3.6 |
4570 |
10 |
|
ABC |
5.6 |
5870 |
9 |
3.1 |
8340 |
8 |
3.0 |
3850 |
8 |
|
FOX |
4.7 |
4940 |
8 |
2.8 |
7500 |
7 |
3.5 |
4460 |
10 |
|
WB |
2.8 |
2910 |
5 |
1.6 |
4190 |
4 |
1.7 |
2230 |
5 |
|
UPN |
2.4 |
2550 |
4 |
1.4 |
3740 |
4 |
1.6 |
2030 |
4 |
|
PAX |
0.8 |
820 |
1 |
0.4 |
1110 |
1 |
0.3 |
340 |
1 |
|
Source: Nielsen Media
Research |
|||||||||
|
SEASON-TO-DATE |
|||||||||
|
|
HOUSEHOLDS |
PERSONS 2+ |
ADULTS 18-49 |
||||||
|
Net |
Rtg |
(000) |
SHR |
Rtg |
(000) |
SHR |
Rtg |
(000) |
SHR |
|
NBC |
8.8 |
9330 |
15 |
5.0 |
13510 |
13 |
5.2 |
6670 |
14 |
|
CBS |
8.1 |
8540 |
13 |
4.5 |
12240 |
12 |
3.9 |
4930 |
10 |
|
ABC |
6.4 |
6700 |
10 |
3.6 |
9710 |
9 |
3.6 |
4570 |
10 |
|
FOX |
5.7 |
6050 |
9 |
3.4 |
9270 |
9 |
4.0 |
5140 |
11 |
|
UPN |
2.7 |
2810 |
4 |
1.6 |
4290 |
4 |
1.8 |
2340 |
5 |
|
WB |
2.4 |
2580 |
4 |
1.4 |
3730 |
3 |
1.6 |
2020 |
4 |
|
PAX |
0.9 |
950 |
1 |
0.5 |
1290 |
1 |
0.3 |
430 |
1 |
|
Source: Nielsen Media
Research |
|||||||||
|
NETWORK TV |
|||||
|
|
|
|
ADULTS 18-49 |
||
|
# |
PROGRAMS |
Net |
Rtg% |
Shr |
(000) |
| 1 | ER | NBC | 12.9 | 32 | 16410 |
| 2 | FRIENDS | NBC | 11.7 | 32 | 14920 |
| 3 | FRIENDS 8:30 PM | NBC | 10.1 | 26 | 12790 |
| 4 | CSI | CBS | 9.6 | 23 | 12200 |
| 5 | WILL & GRACE | NBC | 8.7 | 21 | 11120 |
| 6 | NBC 75TH ANNIVERSARY | NBC | 7.8 | 20 | 9930 |
| 6 | SURVIVOR: MARQEUSAS | CBS | 7.8 | 21 | 9940 |
| 8 | JUST SHOOT ME | NBC | 7.4 | 17 | 9370 |
| 9 | LAW AND ORDER | NBC | 7.4 | 20 | 9400 |
| 10 | THIRD WATCH | NBC | 7.0 | 16 | 8930 |
| Source:
Nielsen Media Research
|
|||||
|
NETWORK TV |
||||||||
|
|
|
|
HOUSEHOLDS |
PERSONS 2+ |
||||
|
# |
PROGRAMS |
Net |
Rtg% |
Shr |
(000) |
# |
Rtg% |
(000) |
|
1 |
E.R. |
NBC |
16.6 |
27 |
17547 |
2 |
9.6 |
25792 |
|
2 |
CSI |
CBS |
15.9 |
24 |
16802 |
1 |
9.7 |
26170 |
|
3 |
FRIENDS |
NBC |
15.4 |
25 |
16262 |
3 |
8.9 |
23973 |
|
4 |
FRIENDS 8:30PM |
NBC |
13.1 |
21 |
13810 |
5 |
7.5 |
20134 |
|
5 |
NBC:75TH ANNIVER- |
NBC |
12.7 |
21 |
13367 |
4 |
7.6 |
20457 |
|
6 |
LAW AND ORDER |
NBC |
12.5 |
21 |
13209 |
7 |
7.2 |
19298 |
|
7 |
WEST WING |
NBC |
11.4 |
18 |
12030 |
9 |
6.4 |
17396 |
|
8 |
SURVIVOR: MARQUESAS |
CBS |
11.3 |
18 |
11964 |
6 |
7.3 |
19598 |
|
9 |
EVERYBODY LOVES RAYMOND |
CBS |
11.2 |
16 |
11780 |
8 |
6.5 |
17546 |
|
9 |
LAW AND ORDER:SVU |
NBC |
11.2 |
20 |
11797 |
13 |
6.2 |
16720 |
|
9 |
WILL & GRACE |
NBC |
11.2 |
17 |
11790 |
11 |
6.3 |
17018 |
|
12 |
CBS TUESDAY MOVIE SPECIAL(S) |
CBS |
11.1 |
17 |
11725 |
11 |
6.3 |
17055 |
|
13 |
THIRD WATCH |
NBC |
11.0 |
16 |
11577 |
9 |
6.4 |
17226 |
|
14 |
CROSSING JORDAN |
NBC |
10.8 |
17 |
11371 |
14 |
6.0 |
16289 |
|
15 |
FRASIER |
NBC |
10.5 |
16 |
11065 |
15 |
5.9 |
15819 |
|
16 |
BECKER |
CBS |
9.4 |
14 |
9893 |
16 |
5.4 |
14669 |
|
16 |
JUST SHOOT ME |
NBC |
9.4 |
14 |
9960 |
17 |
5.2 |
14123 |
|
18 |
CBS SUNDAY MOVIE |
CBS |
9.1 |
14 |
9633 |
18 |
5.0 |
13497 |
|
19 |
BOB HOPE:FUN OUT- TAKES(S) |
NBC |
9.0 |
15 |
9538 |
21 |
4.9 |
13147 |
|
19 |
JAG |
CBS |
9.0 |
14 |
9454 |
18 |
5.0 |
13599 |
|
21 |
60 MINUTES |
CBS |
8.5 |
17 |
8991 |
22 |
4.6 |
12545 |
|
22 |
48 HOURS MON-SPCL(S) |
CBS |
8.2 |
13 |
8702 |
23 |
4.4 |
11791 |
|
22 |
FEAR FACTOR |
NBC |
8.2 |
13 |
8672 |
18 |
5.0 |
13611 |
|
24 |
TONIGHT W/LENO:10TH ANNIV(S) |
NBC |
8.0 |
13 |
8403 |
23 |
4.4 |
11888 |
|
25 |
DATELINE FRI |
NBC |
7.9 |
14 |
8382 |
27 |
4.2 |
11322 |
|
Source: Nielsen Media
Research |
||||||||
|
CABLE TV |
|||||
| BASIC CABLE | |||||
|
House- |
House- holds |
Persons 2+ |
|||
|
# |
PROGRAM NAME |
Net |
(000) |
Rtg % | (000) |
|
1 |
OSBOURNES |
MTV |
4965 |
4.7 |
7775 |
|
2 |
WWF ENTERTAINMENT (RAW ZONE) |
TNN |
4074 |
3.9 |
5917 |
|
3 |
WWF ENTERTAINMENT (RAW) |
TNN |
4023 |
3.8 |
6328 |
|
4 |
REAL WORLD XI |
MTV |
3707 |
3.5 |
4858 |
|
5 |
SPONGEBOB |
NICK |
3061 |
2.9 |
4398 |
|
6 |
SPONGEBOB |
NICK |
2940 |
2.8 |
4067 |
|
7 |
HEY ARNOLD |
NICK |
2827 |
2.7 |
3838 |
|
8 |
RUGRATS |
NICK |
2749 |
2.6 |
3961 |
|
9 |
HEY ARNOLD |
NICK |
2737 |
2.6 |
4066 |
|
10 |
SPONGEBOB |
NICK |
2675 |
2.5 |
4080 |
|
11 |
SUPERSTATION SUN SHOWCASE (EXECUTIVE DECISION) |
TBS |
2665 |
2.5 |
4158 |
|
12 |
SUNDAY MOVIE (MT:INTO THE ARMS OF DANGR) |
LIF |
2661 |
2.5 |
3497 |
|
13 |
SATURDAY MOVIE (MT: THE ACCIDENT) |
LIF |
2654 |
2.5 |
3214 |
|
14 |
SPONGEBOB |
NICK |
2609 |
2.5 |
3782 |
|
15 |
SPONGEBOB |
NICK |
2581 |
2.4 |
3855 |
|
PAY CABLE |
|||||
|
House- |
House- holds |
Persons 2+ |
|||
|
# |
PROGRAM NAME |
Net |
(000) |
Rtg % |
(000) |
|
1 |
SIX FEET UNDER |
HBO |
4185 |
4.0 |
6248 |
|
2 |
SOPRANOS, THE |
HBO |
3034 |
2.9 |
4143 |
|
3 |
SMALL TOWN ECSTASY (AU)(S)-04/28/2002 |
HBO |
2675 |
2.5 |
3582 |
|
4 |
GATHERING STORM, THE |
HBO |
1949 |
1.8 |
2759 |
|
5 |
HBO BAD 4/27/02 |
HBO |
1923 |
1.8 |
2616 |
*Coverage area ratings are within each cable network's universe. |
|||||
|
SYNDICATION |
||||
|
|
Households |
Households |
||
|
# |
PROGRAM NAME |
Syndicator |
Rtg % | (000) |
|
1 |
WHEEL OF FORTUNE |
KIN |
8.5 |
8972 |
|
2 |
JEOPARDY |
KIN |
7.3 |
7657 |
|
3 |
FRIENDS-SYN (AT) |
WB |
6.6 |
6978 |
|
4 |
SEINFELD (AT) |
CTS |
6.1 |
6383 |
|
5 |
EVRY LVS RAYMOND-SYN (AT) |
KIN |
5.5 |
5784 |
|
6 |
ENTERTAINMENT TONIGHT(AT) |
PRM |
5.3 |
5639 |
|
6 |
JUDGE JUDY (AT) |
PRM |
5.3 |
5623 |
|
8 |
OPRAH WINFREY SHOW (AT) |
KIN |
5.2 |
5497 |
|
9 |
SEINFELD-WKND (AT) |
CTS |
4.4 |
4596 |
|
10 |
WHEEL OF FORTUNE WKND |
KIN |
3.7 |
3873 |
|
Source: Nielsen Media Research |
||||
|
SPANISH-LANGUAGE TELEVISION
|
||||
|
# |
PROGRAMS |
Net |
NHTI* |
Projection |
|
1 |
AMIGAS Y RIVALES-TUE |
UNI |
28.9 |
2950 |
|
2 |
AMIGAS Y RIVALES-THU |
UNI |
27.7 |
2827 |
|
3 |
AMIGAS Y RIVALES-MON |
UNI |
27.3 |
2787 |
|
4 |
AMIGAS Y RIVALES-WED |
UNI |
25.9 |
2639 |
|
5 |
AMIGAS Y RIVALES-FRI |
UNI |
25.4 |
2589 |
|
6 |
SALOME TUE |
UNI |
25.3 |
2578 |
|
7 |
SALOME FRI |
UNI |
24.5 |
2498 |
|
8 |
SALOME MON |
UNI |
24.4 |
2486 |
|
9 |
SALOME THU |
UNI |
24.3 |
2479 |
|
10 |
SALOME WED |
UNI |
23.5 |
2393 |
|
11 |
INTRUSA TUE |
UNI |
23.1 |
2357 |
|
12 |
INTRUSA MON |
UNI |
21.2 |
2167 |
|
13 |
INTRUSA THU |
UNI |
20.1 |
2052 |
|
14 |
INTRUSA WED |
UNI |
19.8 |
2023 |
|
15 |
PICA Y SE EXTIENDE THU |
UNI |
19.7 |
2014 |
|
16 |
CRISTINA-MON |
UNI |
18.9 |
1929 |
|
17 |
DON FRANCISCO PRESENTA-WE |
UNI |
17.2 |
1753 |
|
18 |
INTRUSA FRI |
UNI |
17.1 |
1748 |
|
19 |
NOT UNI PRESENTA 4/30(S)-04/30/2002 |
UNI |
16.3 |
1658 |
|
20 |
METICHES-FRI |
UNI |
15.2 |
1549 |
|
SPANISH LANGUAGE CABLE NETWORKS |
||||
|
# |
PROGRAMS |
Net |
NHTI |
Projection |
|
1 |
EL CHAVO |
GALA |
0.7 |
69 |
|
2 |
FURCIO |
GALA |
0.6 |
59 |
|
3 |
EL BALCON DE VERONICA |
GALA |
0.5 |
48 |
|
4 |
EN LA JUGADA |
GALA |
0.4 |
46 |
|
4 |
HASTA QUE LA MUERTE... |
GALA |
0.4 |
45 |
|
4 |
GALA MUSICAL |
GALA |
0.4 |
41 |
|
4 |
Y SIN EMBARGO SE MUEVE |
GALA |
0.4 |
38 |
|
4 |
CON GANAS |
GALA |
0.4 |
37 |
|
4 |
FUTBOL AFONDO |
GALA |
0.4 |
36 |
| *
NHTI ratings and projections are based on 10.2 million Hispanic
TV homes in the U.S. * For inclusion in the rankings, telecasts must be promoted as distinct programs and must be of 5 minutes minimum duration. Rating - A rating is a percent of the total universe, most commonly referred to as a percent of total television households. A rating is always quantifiable, assuming you know the universe estimate. For instance, the total number of Hispanic Households in the U.S. for the 2001-2002 broadcast season is 10,200,000. Hence, a HH Rating of 1 among Hispanics is equal to approximately 1,020,000 Hispanic Households. Source: Nielsen Media Research |
||||
|
NETWORK
SPORTS |
|||||||
|
|
House- |
House- |
House- |
Persons 2+ |
|||
|
# |
Net |
PROGRAMS |
Episode |
US Rtg% |
Shr |
(000) |
(000) |
| 1 |
NBC |
NBA PLAYOFF- SUN- GM3 |
LA LAKERS AT PORTLAND |
6.1 |
12.0 |
6486 |
8555 |
| 2 |
FOX |
FOX NASCAR WINSTON CUP |
NAPA AUTO PARTS 500 - FONTANA |
5.9 |
13.0 |
6262 |
10308 |
| 3 |
NBC |
NBA PLAYOFF- SUN- GM2 |
DALLAS AT MINNESOTA |
5.0 |
12.0 |
5299 |
6905 |
| 4 |
NBC |
NBA PLAYOFF- SUN- GM1 |
BOSTON AT PHILLY |
4.4 |
12.0 |
4629 |
5952 |
| 5 |
NBC |
NBA PLAYOFF- SAT- GM2 |
SACRA- |
4.0 |
11.0 |
4272 |
5585 |
| 6 |
NBC |
NBA PLAYOFF- SAT- GM3 |
SAN ANTONIO AT SEATTLE |
3.7 |
9.0 |
3903 |
5076 |
| 7 |
UPN |
WWF SMACK- |
3.4 |
5.0 |
3556 |
5546 |
|
| 8 |
NBC |
NBA PLAYOFF- SAT- GM1 |
CHARLOTTE AT ORLANDO |
2.7 |
8.0 |
2839 |
3666 |
| 9 |
FOX |
FOX NASCAR BUSCH SERIES |
BUSCH-CA- CIRCUIT CITY- FNTNA |
2.4 |
6.0 |
2503 |
3482 |
| 10 |
CBS |
GRT GREENSBORO CLASSIC- |
2.1 |
5.0 |
2190 |
2820 |
|
| 11 |
CBS |
GRT GREENSBORO CLASSIC- SA(S)- 04/27/2002 |
1.9 |
5.0 |
2057 |
2650 |
|
| 12 |
ABC |
NHL PLAYOFFS ON ABC-SAT 2(S)- 04/27/2002 |
VARIOUS TEAMS AND TIMES |
1.5 |
4.0 |
1538 |
2209 |
| 13 |
CBS |
NCAA WOMEN'S GYMNASTC CHP(S)- 04/28/2002 |
1.4 |
4.0 |
1497 |
2147 |
|
| 14 |
ABC |
COUNTRY- |
1.1 |
2.0 |
1156 |
1393 |
|
| 15 |
CBS |
CBS SPORTS SPECTAC- |
NAT'L CHEER & DANCE CHMPSHP |
1.1 |
3.0 |
1121 |
1391 |
| 16 |
ABC |
COUNTRY- |
1.0 |
3.0 |
1019 |
1384 |
|
| 17 |
PAX |
WAL-MART FLW TOUR |
0.1 |
0.0 |
54 |
<< |
|
| 18 |
PAX |
WUSA WOMENS SOCCER |
WASHING- |
0.1 |
0.0 |
128 |
166 |
|
Source: Nielsen Media Research |
|||||||
May 8, 2002 © 2002 Media Life
-Mike Jasik is a staff writer for Media Life
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