Advertising

Adland optimist: 'The second half of 2009 is going to be less difficult than the first,' says Sir Martin Sorrell, chief executive of WPP Group

WPP's knight foresees early dawn and many rising stars in the East

Sir Martin Sorrell is the most powerful Briton in the world of advertising. He tells Ian Burrell how his WPP Group will beat the downturn

Inside Advertising

Claire Beale on Advertising: Whether we like it or not, we're going digital

Monday, 2 February 2009

Last week the government decided that by 2012 digital must be in our national DNA. If you work in advertising, it's easy to assume it already is, as all things digital have been rushing to the top of the ad agenda for the past decade.

Claire Beale on Advertising: Adland has a real image problem

Monday, 26 January 2009

Adland, they say, is like a pint of Guinness. The nearer you get to the top, the whiter it becomes. Really, an advertising stout is mostly foam.

Claire Beale on Advertising: Walkers' customers turn brand architects

Monday, 19 January 2009

The appropriately named George Crum is most often fingered as the man responsible for inventing the crisp in 1853. But it wasn't until Joe (Spud) Murphy, owner of Irish crisp company Tayto, found a way to add flavour to crisps in the 1950s that favourites such as cheese and onion, and salt and vinegar were born.

Guinness: A campaign that's been brewing for 80 years

Monday, 19 January 2009

Guinness started its journey into advertising almost apologetically, but over the past eight decades it has produced a masterclass in branding. Ian Burrell raises a jar to a true original

Shake hands, journos and PRs; we're in the same business

Monday, 19 January 2009

In these dark days for the economy, journalists are doing more than their share of hand-wringing. Among their reasons for gloom is public relations' increasing domination of the news media. Many journalists moan about being forced to produce ever more content with scant resources, but what they have to say about their difficulties remains long on angst and short on solutions.