| ATTRIBUTE |
ActiveConversion |
ELOQUA™ | LeadLander |
|---|
| OPEN SYSTEM |
|
|
|
| Uses popular email platforms like Vertical Response and others |
YES |
NO |
NO Email Capability |
| Has Jigsaw Contact database integration |
YES |
YES |
NO |
| ActiveConversion Connectors™ to link other email systems and CRMs |
YES |
Their own |
NO |
| Salesforce.com integration with AppExchange certification |
YES |
YES |
? |
| Easy to adopt pricing AND money-back guarantee |
YES |
? |
NO |
| Export capability to other systems |
YES |
YES |
NO |
| PRICING |
|
|
|
| Free 30 day Trial |
YES |
NO |
14 Days |
| Annual price less than $6,000 |
YES |
NO | YES |
| 100% Satisfaction guarantee |
YES |
? |
? |
| Configuration services |
$1,200 |
? |
$2,000 |
| IMPLEMENTATION |
|
|
|
| Implementation time |
1 HOUR |
? |
1 HOUR |
| Configuration |
1 Day |
? |
1 Day |
| Training |
Less than a day |
? |
Less than a day |
| Lead nurturing and drip marketing included |
YES |
Only in Team or Enterprise Edition |
Not Available |
| FEATURES |
|
|
|
| Personalized trackable emails |
YES |
YES |
Not Available |
| Lead Scoring |
YES |
YES |
Pages Viewed Only |
| Identifies anonymous visitor’s company name |
YES |
YES |
YES |
| Can generate leads without email |
YES |
YES | YES |
| Total marketing measurement capability |
YES |
YES |
NO |
| Web-to-Lead conversion capability |
YES |
YES |
NO |
| Google marketing interface available |
YES |
? |
NO |
| Has campaign building capabilities with timed emails |
YES |
YES | Not Available |
| Can assign leads to sales reps for followup |
YES |
YES |
NO |
| Can 'watch' for specific companies and prospects visiting |
YES |
? | NO |
 |
 |