DeWitt and Lila Wallace published their first
issue of Reader's Digest in 1922. They sold the magazine exclusively by
mail and priced it at 25¢. Working out of their Greenwich Village apartment, the
Wallaces edited the magazine and printed 5,000 copies. Since then, The Reader's
Digest Association, Inc. has grown to become one of the world's preeminent publishers
and direct marketers. Reader's Digest, the largest-selling magazine
in the world, now appears in 50 editions and 21 languages, following new launches
during the past year in Romania, Slovenia and Croatia. The magazine is sold in
more than 60 countries. The company reaches millions of consumers through
more than 25 other magazines, including Every Day with Rachael Ray and
America's best-selling food and cooking magazine, Taste of Home. Each year,
the company publishes about 50 million books including the Select Editions series
and offerings in the cooking, do-it-yourself, health, gardening and children's
titles. It markets collections of music, from Beethoven to Ella Fitzgerald to
today's pop divas, and videos and audio books. These products are marketed
through a wide range of channels including direct mail, display marketing, direct
response television, catalogs, retail and the Internet. Recently, the company
acquired allrecipes.com, the leading website community for home cooks, and launched
Taste of Home Entertaining, a coast-to-coast party plan business that markets
to customers and their friends in their homes. The company has built a global
customer base that ranks among the world's largest. RDA expands that reach by
working with a number of partners, licensees, alliances and vendors around the
world. The Reader's Digest Association, Inc. went public in 1990, offering
common stock on the New York Stock Exchange. On March 3, 2007, an investor group
led by Ripplewood Holdings L.L.C. completed an historic transaction resulting
in the acquisition of RDA, returning the company to private ownership status after
17 years. Two other companies in Ripplewood's portfolio, WRC Media and Direct
Holdings Co., were brought into RDA, making the total value of the transaction
approximately $2.6 billion. Mary Berner, former President and CEO of Fairchild
Publications, was named President and CEO of the Reader's Digest Association. In
the inaugural issue of Reader's Digest, the Wallaces offered articles of
"enduring value and interest." They envisioned a future that was both bright and
challenging. They viewed Reader's Digest as a tool to help people make
sense of a fast-increasing flow of information, and to help them simplify their
lives. Perhaps their idea was the first "search engine." Today, offering a broad
range of formats and delivery options, the company continues to be committed to
informing, entertaining and inspiring people of all ages and cultures. Headquarters
are located near Pleasantville, New York.
MARY BERNER, PRESIDENT AND
CHIEF EXECUTIVE OFFICER
Mary Berner has served as the company's President
and CEO since March 3, 2007. She has broad experience in all aspects of the publishing
industry. She led Fairchild Publications, Inc. from 1999 to 2006, first as President
and CEO, and then as President of Fairchild and an officer of Condé Nast when
Fairchild became a division of Condé Nast Publications, Inc. Berner led the company
to unprecedented financial growth and doubled its portfolio of magazines and businesses,
leading to Advertising Age naming her “Publishing Executive of the Year”
in 2004. Earlier, Berner was Publisher of Glamour, the world’s largest
and most profitable beauty and fashion magazine, for four years. In December 1997,
she was named a Vice President at Condé Nast Publications, Glamour’s publisher.
That year, Glamour achieved its best financial performance in eight years
and its biggest year-over-year gains in 20 years, and she was named Condé Nast
“Publisher of the Year.” In 1989, she joined TV Guide (at that time
the largest circulation U.S. magazine) as Advertising Director and in 1994 was
named Senior Vice President and Publisher. During her tenure, Berner earned the
magazine a place on Adweek’s 1993 and 1994 “Hot List.” Prior to joining
TV Guide, Berner served as Publisher of Success magazine and before
that was a divisional manager at Working Woman magazine. Berner
serves on the board of Partnership for a Drug-Free America and is on the board
of directors of the Magazine Publishers of America. She also started a fundraising
and mentoring program for St. Pius V High School in the South Bronx. Berner
holds a B.A. from the College of the Holy Cross in Worcester, MA. She lives in
Manhattan with her husband and four children.
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