Google's New Tools for Site Link Strengthening - Oct 17, 2008

SEM CROSSFIRE
Google recently turned its focus on helping webmasters to address 404 error pages, which don't pass link authority and negatively impact the user experience. These new tools will assist site owners and SEOs with a quick way to improve a site's overall impact on search results.

Making the Most of Your Local Search Marketing Dollars - Oct 17, 2008

VERTICAL SEARCH
Clients often ask where they should spend their marketing dollars: online or offline, search or display? The problem with these questions: they assume there's one or only a few sources for all local sales leads. The question isn't "either/or," it's about how much of each.

Content Promotion for Link Marketing - Oct 16, 2008

LINK LOVE
Even if your content is great and deserving of links, you won't get very far if no one knows about it. The Web already has a ton of great content and more added each day. You need to promote your content to get noticed.

Obama is Winning the Internet War - Oct 16, 2008

BRAND EQUITY
Election Day in the U.S. is fast approaching and it's anyone's guess who will win...or is it? Based on five key indicators on the Internet, maybe we already know who will next be sitting in the Oval Office. A look at these indicators shows how they can be applied to your business.