Disaffected bloggers, pressure groups and even unions are now using the internet to criticise employers. So organisations need to defend themselves and protect their employer brand, yet without appearing to be churlish. Lucy Phillips reports
Publication date:
20 March 2008
Source:
People Management magazine
Page:
18
The internet has given the concept of “employer branding” a new level of importance. Barely a day goes by when the national press does not carry a story...
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