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for NBC's clunkers
'Scrubs,' 'Miami,' 'Boomtown' finales clear slate
By Toni Fitzgerald
NBC’s strategy of winding up many of its under-performing shows before the traditional May sweeps finish looks like a smart one.
Three bubble shows ran their season finales early: Thursday comedies “Scrubs” and “Good Morning Miami” and Sunday drama “Boomtown.”
Ratings for the shows were good, and they helped NBC finish tied for No. 1 for the week among adults 18-49. But they were not great, which means it was a savvy move for the network to clear such ratings-draggers off the schedule before what’s expected to be a very competitive May sweeps between NBC and Fox, last week’s co-No. 1.
Out of the three, “Scrubs” has been the highest-rated this season, thanks to lead-in “Friends,” the network’s top show among all demographics.
“Scrubs” still has a tough time slot, though, competing against the second half of CBS’s “Survivor: Amazon.” “Survivor” usually gets a major boost at 8:30, when “Friends” viewers switch channels.
But last week’s “Scrubs” finale retained 82 percent of its “Friends” lead-in among 18-49s, averaging a 6.9 rating. The show won its time slot among 18-34s and women 18-34, and tied “Survivor” among 25-54s.
Still, NBC is likely better off showing super-sized “Friends” through May sweeps rather than even an improved “Scrubs.” “Friends” beat the first half-hour of “Survivor” by 83 percent Thursday, while “Scrubs” was just 21 percent ahead.
For comparison’s sake, during last year’s May sweeps, repeats of “Friends” airing after the original retained at least 90 percent of the 18-49 audience, and attracted ratings of 9.9 and 10.4 leading up to the show’s May 16 finale.
“Scrubs” hasn’t averaged more than a 9 all season.
“Good Morning Miami” managed its best retention out of lead-in “Will & Grace” of the season. Its 6.4 rating, .9 behind “W&G,” was its best since the fall, but still well behind the rating it drew in its September premiere, an 8.9.
For comparison, the season finale of last year’s 9:30 time slot occupant, “Just Shoot Me,” averaged a 7.4 18-49 rating last May.
First-year program “Miami” is in a much more precarious position renewal-wise than sophomore “Scrubs,” which at least has critical acclaim and stronger ratings than it did in its season one Tuesday slot.
“Miami” has been critically reviled, and a weakening lead-in from “Will & Grace” coupled with stronger ratings for CBS’s time slot foe “CSI” have hurt. May will be the second consecutive sweeps period in which NBC has yanked the show from the schedule, another bad sign.
“Boomtown” managed a 3.9 18-49 rating in its season finale, though Easter night isn’t exactly the most opportune night to pull a big audience. Easter stalwart “Ten Commandments” on ABC outdrew “Boomtown” at 10 p.m.
The NBC show did record its best retention, 91 percent, out of powerful lead-in “Law & Order: Criminal Intent” since its Sept. 29 premiere. “Boomtown” won its slot among adults 18-34, women 18-34 and women 25-54.
NBC may be inclined to renew the show, considering how lead-in “Criminal Intent” increased in its sophomore season. That show is up 26 percent among 18-49s this year, the biggest jump for any drama on TV.
On UPN, another acclaimed show is taking an even worse drubbing. “Platinum” debuted last week to critical raves, with Media Life’s Ethan Alter writing “this is a solid, well-made series that has the potential to become a truly entertaining primetime drama.”
The show’s debut earned a 1.5 rating last Monday at 9 p.m., retaining a remarkable 100 percent from lead-in “One on One.” But episode two Tuesday at 9 p.m. dropped by a third, averaging a 1.0 18-49 rating and retaining just 58 percent of lead-in “Buffy, the Vampire Slayer’s” audience.
By Friday, when UPN reran the first two episodes back to back, the shows were two of the three least-watched of the week.
“Buffy” spinoff “Angel,” another bubble show, earned its top 18-49 ratings since its Oct. 6 premiere last week. The WB show’s 2.3 rating was its best since moving to Wednesday midseason, and it tied an NBC repeat of “The West Wing” in its time slot.
|
PRIMETIME AVERAGES BY
NETWORK |
|||||||||
|
Network |
Households* |
People 2+ |
Adults 18-49 |
||||||
|
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
|
|
NBC |
7.5 |
8040 |
13 |
4.1 |
11160 |
11 |
3.8 |
4870 |
11 |
|
CBS |
6.7 |
7180 |
11 |
3.6 |
9880 |
10 |
2.7 |
3520 |
8 |
|
FOX |
5.2 |
5570 |
9 |
3.1 |
8470 |
8 |
3.8 |
4860 |
11 |
|
ABC |
5.0 |
5330 |
9 |
2.8 |
7590 |
8 |
2.9 |
3740 |
9 |
|
WB |
2.2 |
2320 |
4 |
1.2 |
3280 |
3 |
1.4 |
1810 |
4 |
|
UPN |
2.0 |
2130 |
3 |
1.2 |
3180 |
3 |
1.3 |
1670 |
4 |
|
PAX |
0.7 |
730 |
1 |
0.4 |
1020 |
1 |
0.3 |
330 |
1 |
|
* Each rating point is
equivalent to 1.067 million homes |
|||||||||
|
SEASON-TO-DATE PRIMETIME
AVERAGES BY NETWORK |
|||||||||
|
Network |
Households* |
People 2+ |
Adults 18-49 |
||||||
|
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
|
|
CBS |
8.2 |
8780 |
13 |
4.6 |
12520 |
12 |
3.9 |
4980 |
10 |
|
NBC |
7.7 |
8240 |
13 |
4.3 |
11690 |
11 |
4.5 |
5760 |
12 |
|
ABC |
6.4 |
6810 |
10 |
3.7 |
10140 |
10 |
3.8 |
4950 |
10 |
|
FOX |
6.0 |
6390 |
10 |
3.6 |
9810 |
9 |
4.2 |
5410 |
11 |
|
WB |
2.6 |
2740 |
4 |
1.5 |
4070 |
4 |
1.8 |
2260 |
5 |
|
UPN |
2.3 |
2410 |
4 |
1.3 |
3550 |
3 |
1.5 |
1920 |
4 |
|
PAX |
0.8 |
890 |
1 |
0.4 |
1180 |
1 |
0.3 |
380 |
1 |
|
* Each rating point is
equivalent to 1.067 million homes |
|||||||||
|
NETWORK TV |
||||||||
|
# |
PROGRAMS |
Net |
HOUSEHOLDS |
PERSONS 2+ |
||||
|
Rtg% |
Shr |
(000) |
RANK |
Rtg% |
(000) |
|||
|
1 |
CSI |
CBS |
16.6 |
25 |
17736 |
1 |
9.7 |
26449 |
|
2 |
CBS NCAA BSKBL CHAMP(S) |
CBS |
12.6 |
19 |
13400 |
5 |
6.8 |
18573 |
|
3 |
AMERICAN IDOL-TUES |
FOX |
11.9 |
19 |
12724 |
2 |
7.4 |
20134 |
|
4 |
W/O A TRACE |
CBS |
11.6 |
19 |
12393 |
6 |
6.4 |
17537 |
|
5 |
SURVIVOR: AMAZON |
CBS |
11.4 |
19 |
12212 |
3 |
7.0 |
19076 |
|
6 |
AMERICAN IDOL-WED |
FOX |
11.1 |
17 |
11825 |
3 |
7.0 |
19168 |
|
7 |
CHER: |
NBC |
11.0 |
17 |
11724 |
7 |
6.1 |
16569 |
|
8 |
FRIENDS |
NBC |
10.2 |
17 |
10844 |
8 |
5.5 |
14936 |
|
9 |
LAW AND ORDER:SVU |
NBC |
9.4 |
17 |
10068 |
10 |
5.1 |
13819 |
|
9 |
PRELUDE |
CBS |
9.4 |
14 |
10026 |
9 |
5.2 |
14117 |
|
11 |
60 MINUTES |
CBS |
8.7 |
16 |
9299 |
14 |
4.7 |
12757 |
|
12 |
60 MINUTES II - 9PM |
CBS |
8.4 |
13 |
8944 |
17 |
4.4 |
12069 |
|
12 |
E.R. |
NBC |
8.4 |
14 |
8983 |
21 |
4.3 |
11591 |
|
12 |
SCRUBS |
NBC |
8.4 |
13 |
8924 |
17 |
4.4 |
11947 |
|
15 |
EVERYBDY |
CBS |
8.3 |
12 |
8858 |
15 |
4.5 |
12115 |
|
15 |
LAW AND ORDER |
NBC |
8.3 |
14 |
8845 |
17 |
4.4 |
12044 |
|
15 |
THIRD WATCH |
NBC |
8.3 |
12 |
8808 |
12 |
4.8 |
12970 |
|
18 |
CROSSING JORDAN |
NBC |
8.1 |
12 |
8592 |
21 |
4.3 |
11818 |
|
18 |
WILL & GRACE |
NBC |
8.1 |
12 |
8672 |
25 |
4.2 |
11352 |
|
20 |
CSI-SPCL(S) |
CBS |
7.9 |
12 |
8439 |
21 |
4.3 |
11823 |
|
21 |
FEAR FACTOR |
NBC |
7.8 |
12 |
8369 |
11 |
5.0 |
13500 |
|
22 |
LAW AND ORDER:CRIM INTENT |
NBC |
7.6 |
12 |
8073 |
25 |
4.2 |
11476 |
|
23 |
BACHELOR |
ABC |
7.4 |
11 |
7848 |
27 |
4.1 |
11179 |
|
23 |
BERNIE MAC |
FOX |
7.4 |
11 |
7904 |
12 |
4.8 |
12935 |
|
25 |
ED 4/11(S) |
NBC |
7.3 |
13 |
7804 |
27 |
4.1 |
11216 |
|
25 |
NYPD BLUE |
ABC |
7.3 |
11 |
7738 |
30 |
4.0 |
10881 |
|
Source: Nielsen Media Research |
||||||||
|
NETWORK TV |
||||||||
|
# |
PROGRAMS |
Net |
HOUSEHOLDS |
PERSONS 2+ |
||||
|
Rtg% |
Shr |
(000) |
RANK |
Rtg% |
(000) |
|||
|
1 |
CSI |
CBS |
12.4 |
20 |
13180 |
2 |
7.0 |
19099 |
|
2 |
FRIENDS |
NBC |
12.0 |
21 |
12823 |
3 |
6.7 |
18249 |
|
3 |
AMERICAN |
FOX |
11.9 |
19 |
12740 |
1 |
7.3 |
19982 |
|
4 |
EVERYBODY |
CBS |
11.6 |
18 |
12382 |
5 |
6.5 |
17722 |
|
5 |
AMERICAN |
FOX |
11.0 |
18 |
11762 |
3 |
6.7 |
18140 |
|
6 |
LAW & ORDER |
NBC |
10.5 |
18 |
11158 |
6 |
5.7 |
15484 |
|
7 |
CSI: MIAMI |
CBS |
10.3 |
17 |
10970 |
7 |
5.5 |
14895 |
|
8 |
WILL & GRACE |
NBC |
10.0 |
16 |
10707 |
9 |
5.4 |
14691 |
|
9 |
SCRUBS |
NBC |
9.9 |
16 |
10553 |
9 |
5.4 |
14665 |
|
10 |
LAW AND ORDER:SVU |
NBC |
9.8 |
18 |
10463 |
7 |
5.5 |
14843 |
|
11 |
LAW AND ORDER: |
NBC |
9.6 |
15 |
10259 |
11 |
5.3 |
14510 |
|
12 |
STILL STANDING |
CBS |
9.3 |
14 |
9903 |
12 |
5.2 |
14141 |
|
13 |
LAW AND ORDER |
NBC |
9.2 |
15 |
9817 |
16 |
4.8 |
13182 |
|
14 |
GOOD MORNING |
NBC |
9.0 |
14 |
9577 |
15 |
4.9 |
13228 |
|
15 |
JUDGING AMY |
CBS |
8.9 |
15 |
9544 |
20 |
4.4 |
12086 |
|
15 |
SURVIVOR: AMAZON |
CBS |
8.9 |
15 |
9487 |
12 |
5.2 |
14227 |
|
17 |
YES, DEAR |
CBS |
8.7 |
14 |
9270 |
14 |
5.1 |
13739 |
|
18 |
100 YRS:HOPE & HUMOR(S) |
NBC |
8.1 |
15 |
8672 |
18 |
4.6 |
12594 |
|
19 |
BACHELOR |
ABC |
8.0 |
13 |
8505 |
23 |
4.2 |
11507 |
|
20 |
KING OF QUNS |
CBS |
7.9 |
13 |
8415 |
19 |
4.5 |
12212 |
|
20 |
WITHOUT A TRACE |
CBS |
7.9 |
14 |
8438 |
21 |
4.3 |
11688 |
|
22 |
BOOMTOWN |
NBC |
7.7 |
13 |
8216 |
23 |
4.2 |
11354 |
|
23 |
BERNIE MAC |
FOX |
7.6 |
12 |
8130 |
16 |
4.8 |
13044 |
|
24 |
LAW & ORDER:SVU |
NBC |
7.5 |
14 |
7997 |
30 |
3.8 |
10356 |
|
24 |
NYPD BLUE |
ABC |
7.5 |
12 |
8037 |
29 |
3.9 |
10703 |
|
Source: Nielsen Media Research |
||||||||
|
TOP 30 PROGRAMS - BROADCAST TV |
||||
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
AMERICAN IDOL-TUESDAY |
FOX |
8.8 |
11.37 |
|
2 |
FRIENDS |
NBC |
8.4 |
10.82 |
|
2 |
AMERICAN IDOL-WEDNESDAY |
FOX |
8.4 |
10.77 |
|
4 |
WILL & GRACE |
NBC |
7.3 |
9.40 |
|
5 |
SCRUBS |
NBC |
6.9 |
8.92 |
|
6 |
GOOD MORNING MIAMI |
NBC |
6.4 |
8.22 |
|
6 |
CSI |
CBS |
6.4 |
8.21 |
|
8 |
BERNIE MAC |
FOX |
6.2 |
8.01 |
|
9 |
LAW & ORDER 4/17 |
NBC |
6.0 |
7.78 |
|
10 |
EVERYBODY LOVES RAYMOND |
CBS |
5.8 |
7.52 |
|
11 |
BACHELOR, THE |
ABC |
5.6 |
7.21 |
|
11 |
THAT ‘70S SHOW |
FOX |
5.6 |
7.17 |
|
13 |
24 |
FOX |
5.5 |
7.12 |
|
14 |
WANDA AT LARGE |
FOX |
5.4 |
6.98 |
|
14 |
CSI: MIAMI |
CBS |
5.4 |
6.90 |
|
16 |
SURVIVOR: AMAZON |
CBS |
5.2 |
6.66 |
|
16 |
LAW & ORDER: SVU |
NBC |
5.2 |
6.73 |
|
18 |
STILL STANDING |
CBS |
4.7 |
6.07 |
|
19 |
YES, DEAR |
CBS |
4.6 |
5.98 |
|
20 |
LAW & ORDER: CRIMINAL INTENT |
NBC |
4.5 |
5.80 |
|
21 |
LAW & ORDER |
NBC |
4.4 |
5.63 |
|
22 |
NYPD BLUE |
ABC |
4.3 |
5.59 |
|
23 |
ABC SUN NIGHT MOVIE-4/20 |
ABC |
4.2 |
5.35 |
|
23 |
THIRD WATCH |
NBC |
4.2 |
5.41 |
|
25 |
FEAR FACTOR |
NBC |
4.1 |
5.30 |
|
26 |
WITHOUT A TRACE |
CBS |
3.9 |
5.04 |
|
26 |
BOOMTOWN |
NBC |
3.9 |
5.03 |
|
28 |
CROSSING JORDAN |
NBC |
3.8 |
4.87 |
|
28 |
MARRIED BY AMERICA |
FOX |
3.8 |
4.92 |
|
28 |
DATELINE FRI |
NBC |
3.8 |
4.85 |
|
28 |
DATELINE NBC-TUE |
NBC |
3.8 |
4.92 |
|
28 |
MALCOLM IN THE MIDDLE |
FOX |
3.8 |
4.83 |
|
28 |
KING OF QUEENS |
CBS |
3.8 |
4.87 |
|
Source: ABC Networks, based on data from Nielsen Media Research |
||||
|
CABLE TV |
|||||
|
BASIC CABLE |
|||||
|
# |
PROGRAM NAME |
NET |
Households |
Persons 2+ |
|
|
(000) |
Rtg |
(000) |
|||
|
1 |
ON THE RECORD W/GRETA |
FOXNC |
5119 |
4.8 |
6711 |
|
2 |
OPERATION IRAQI FREEDOM(S)-04/09 |
FOXNC |
5109 |
4.8 |
6131 |
|
3 |
OPERATION IRAQI FREEDOM(S)-04/07 |
FOXNC |
4699 |
4.4 |
6206 |
|
4 |
THE OREILLY FACTOR |
FOXNC |
4321 |
4.0 |
5883 |
|
5 |
SR/CHENEY-IRAQ(S)-04/09 |
FOXNC |
4318 |
4.0 |
5047 |
|
6 |
THE OREILLY FACTOR |
FOXNC |
4295 |
4.0 |
5697 |
|
7 |
PRIME MOVIE |
LIF |
4281 |
4.0 |
5671 |
|
8 |
OPERATION IRAQI FREEDOM(S)-04/07 |
FOXNC |
4223 |
4.0 |
5297 |
|
9 |
OPERATION IRAQI FREEDOM(S)-04/09 |
FOXNC |
3980 |
3.7 |
4706 |
|
10 |
OPERATION IRAQI FREEDOM(S)-04/09 |
FOXNC |
3871 |
3.6 |
4452 |
|
11 |
THE OREILLY FACTOR |
FOXNC |
3747 |
3.5 |
5008 |
|
12 |
HANNITY & COLMES |
FOXNC |
3724 |
3.5 |
4696 |
|
13 |
TS: GOES HOLLYWOOD(S)-04/13 |
TLC |
3698 |
3.5 |
5346 |
|
14 |
STUDIO B W/S.SMITH |
FOXNC |
3659 |
3.4 |
4191 |
|
15 |
THE FOX REPORT W/S.SMITH |
FOXNC |
3585 |
3.4 |
4878 |
|
PAY CABLE |
|||||
|
# |
PROGRAM NAME |
NET |
Households |
Persons 2+ |
|
|
(000) |
Rtg% |
(000) |
|||
|
1 |
SIX FEET UNDER |
HBO |
2804 |
2.6 |
3895 |
|
2 |
MURDER BY NUMBERS |
HBO |
2445 |
2.3 |
3246 |
|
3 |
DENNIS MILLER: RAW FEED |
HBO |
1975 |
1.9 |
2606 |
|
4 |
REAL SEX 23(S)-04/10 |
HBO |
1935 |
1.8 |
2453 |
|
5 |
SOPRANOS, THE |
HBO |
1773 |
1.7 |
2368 |
|
Total U.S. ratings and
household projections are based on 106.7 million TV homes. |
|||||
|
SYNDICATION |
||||
|
# |
PROGRAMS |
Syndicator |
Households |
|
|
US Rtg% |
(000) |
|||
|
1 |
WHEEL OF FORTUNE |
KIN |
9.3 |
9963 |
|
2 |
JEOPARDY |
KIN |
7.3 |
7794 |
|
3 |
FRIENDS-SYN (AT) |
WB |
6.4 |
6858 |
|
4 |
SEINFELD (AT) |
SPT |
6.0 |
6429 |
|
5 |
SEINFELD-WKND (AT) |
SPT |
5.8 |
6173 |
|
6 |
EVRY LVS RAYMOND-SYN (AT) |
KIN |
5.7 |
6055 |
|
7 |
ENTERTAINMENT TONIGHT(AT) |
PRM |
5.2 |
5591 |
|
8 |
OPRAH WINFREY SHOW (AT) |
KIN |
4.9 |
5277 |
|
9 |
JUDGE JUDY (AT) |
PRM |
4.7 |
5044 |
|
10 |
DR. PHIL SHOW |
KIN |
4.6 |
4859 |
|
Source: Nielsen Media Research |
||||
| SPANISH-LANGUAGE
TELEVISION Ranked on Households Week Ending April 13 |
||||
|
# |
PROGRAMS |
Net |
NHTI* |
Projection |
|
1 |
ENTRE EL AMOR Y ODIO MON |
UNI |
24.8 |
2409 |
|
2 |
ENTRE EL AMOR Y ODIO WED |
UNI |
23.9 |
2325 |
|
3 |
ENTRE EL AMOR Y ODIO TUE |
UNI |
23.6 |
2293 |
|
4 |
ENTRE EL AMOR Y ODIO THU |
UNI |
23.5 |
2290 |
|
5 |
ENTRE EL AMOR Y ODIO FRI |
UNI |
23.2 |
2260 |
|
6 |
VIAS DEL AMOR TUE |
UNI |
21.5 |
2091 |
|
7 |
VIAS DEL AMOR WED |
UNI |
20.9 |
2029 |
|
8 |
VIAS DEL AMOR MON |
UNI |
20.4 |
1985 |
|
9 |
VIAS DEL AMOR THU |
UNI |
20.3 |
1974 |
|
10 |
CASOS VIDA R: ED. ESP FRI |
UNI |
19.7 |
1915 |
|
11 |
CRISTINA-MON |
UNI |
19.5 |
1898 |
|
12 |
VIAS DEL AMOR FRI |
UNI |
19.4 |
1885 |
|
13 |
VER PARA CREER-TUE |
UNI |
18.4 |
1794 |
|
14 |
GATA SALVAJE-WED |
UNI |
17.4 |
1695 |
|
15 |
GATA SALVAJE-TUE |
UNI |
17.0 |
1656 |
|
16 |
GATA SALVAJE-MON |
UNI |
16.8 |
1637 |
|
17 |
GATA SALVAJE-FRI |
UNI |
16.6 |
1619 |
|
18 |
DON FRANCISCO PRESENTA-WE |
UNI |
16.5 |
1606 |
|
19 |
GATA SALVAJE-THU |
UNI |
16.3 |
1585 |
|
20 |
AQUI Y AHORA-THU |
UNI |
15.6 |
1517 |
|
* Nielsen Hispanic Television
Index; ratings based on 9.7 million Hispanic TV homes. |
||||
|
NETWORK SPORTS |
|||||||
|
# |
PROGRAMS |
Net |
Episode |
Households |
Persons 2+ |
||
|
US Rtg% |
Shr |
(000) |
(000) |
||||
|
1 |
CBS NCAA BSKBL CHAMPSHIPS(S) |
CBS |
SYRA VS KAN |
12.6 |
19 |
13400 |
18573 |
|
2 |
MASTERS GOLF TOURN.-SUN(S) |
CBS |
8.3 |
19 |
8811 |
11667 |
|
|
3 |
FOX NASCAR WINSTON CUP |
FOX |
VA 500 |
5.3 |
14 |
5631 |
7963 |
|
4 |
MASTERS GOLF TOURN. SAT.(S) |
CBS |
5.2 |
14 |
5523 |
6727 |
|
|
5 |
WWE SMACKDOWN! |
UPN |
3.2 |
5 |
3455 |
5426 |
|
|
6 |
NBA ON ABC-SUN 2 |
ABC |
LAKERS AT PORT |
2.6 |
6 |
2724 |
3634 |
|
7 |
NBC SPORTS SPECIAL 4/12-B(S) |
NBC |
ROAD TO KTY |
1.2 |
3 |
1283 |
1543 |
|
8 |
NHL PLAYOFFS ON ABC-SAT 1(S) |
ABC |
VAR TEAMS AND TIMES |
1.1 |
3 |
1186 |
1732 |
|
9 |
NBC SPORTS SPECIAL 4/13(S) |
NBC |
USA/AUST SWIM |
1.1 |
3 |
1193 |
1395 |
|
10 |
NBC SPORTS SPECIAL 4/12-A(S) |
NBC |
USA/AUST |
0.8 |
2 |
863 |
1014 |
|
11 |
FIRESTONE INDY JAPAN 300(S) |
ABC |
0.7 |
2 |
782 |
1138 |
|
|
12 |
NBC ARENA FOOTBALL |
NBC |
VAR TEAMS AND TIMES |
0.7 |
2 |
770 |
976 |
|
13 |
FIRESTONE INDY 4/13(S) |
ABC |
0.5 |
1 |
519 |
750 |
|
|
14 |
WUSA |
PAX |
B\STON |
0.1 |
0 |
112 |
154 |
|
Source: Nielsen Media Research |
|||||||
April 23, 2003© 2003 Media Life
-Toni Fitzgerald is a staff writer for Media Life
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