For some time, summer has been the time for reality programming. It’s
not hard to figure out why. Viewers want fun and
breezy. Scripted fare, especially heavy dramas,
does not do well on broadcast TV.
Case in point: Fox’s “The Inside,” which premiered
last week to poor numbers, despite receiving decent reviews.
The
show pulled 4.8 million total viewers and a 2.0 18-49 rating,
placing fourth in its Wednesday 9 p.m. timeslot. By contrast, airing
that same night ABC’s new reality series “Dancing with the
Stars” drew 15 million viewers and a 4.8 in 18-49s.
"Inside" finished 63rd
for the week ended June 12 among total viewers and in a nine-way
tie for 46th among 18-49s.
“Inside,” about a female agent in the FBI's violent
crimes unit, may
have worked on the fall schedule. It has a dark tone just like
Fox’s “House” and has more attitude than many police
procedurals.
But
as a summer show it was doomed even before it was placed on the
schedule.
Last
summer Fox's scripted
drama “The Jury” averaged 2.4 million total viewers in July,
while “North Shore” averaged 4.5 million. “Jury” never made
it to fall, while “North Shore” was canceled after a winter
encore.
True,
Fox has had scripted dramas in the past that did quite well in the
summer: “Beverly Hills 90210,” “Melrose Place,” and more
recently, “The O.C.” But those border on comedy, they are so
soapy.
Fox
and all the other networks are relying heavily on reality this
summer, with nearly 20 shows debuting over the next few months among
very few scripted series.
But it will be
interesting to see how ABC's much-touted scripted series
“Empire” debuts later this month in light of "Inside's"
poor performance.
In other broadcast ratings for
the week ended June 12:
Among adults 18-49, ABC ranked No. 1 with a
2.5 rating and 8 share. Fox and CBS tied for second at 2.3/7, NBC
was fourth at 2.1/7, UPN fifth at 1.1/3 and the WB sixth at 0.9/3.
Top five (18-49s): 1. ABC’s “Dancing
with the Stars” 4.8; 2. ABC’s NBA Finals (Sunday, Game 2) 4.5;
3. ABC’s NBA Finals (Thursday, Game 1) 4.4; 4. ABC’s “Primetime
Live Special Edition” 4.2; 5. Fox’s “Family Guy” 4.1.
Top five (total viewers): 1. ABC’s “Dancing
with the Stars” 15.1 million; 2. CBS’s “CSI” 12.7 million;
3. CBS’s “Two and a Half Men” 11.5 million; 4. CBS’s “Two
and a Half Men” 11.4 million; 5. ABC’s “Primetime Live Special
Edition” 11.2 million.
Bottom five (18-49s): 111. WB’s “What I
Like About You” 0.7; 112. WB’s “7th Heaven” 0.7; 113. WB’s
“What I Like About You” (Friday) 0.7; 114. WB’s “One Tree
Hill” 0.7; UPN’s “The Bad Girl’s Guide” 0.6
Bottom five (total viewers): 111. WB’s “What
I Like About You” 1.8 million; 112. UPN’s “Kevin Hill” 1.7
million; 113. WB’s “One Tree Hill” 1.7 million; 114. WB’s
“Charmed” 1.5 million; 115. UPN’s “The Bad Girl’s Guide”
1.5 million
Show on the rise: “American Dad,” Fox,
Sunday 9:30 p.m. The show averaged a 3.3 rating and 4.4 million
viewers in the 18-49 demo last week, landing it at No. 14 among the
top shows in broadcast. And in a show of confidence, Fox has ordered
up 13 additional episodes of the animated series, bringing the show’s
first year total to 32 episodes.
Show on the decline: “The Bad Girl’s
Guide,” UPN, Tuesday 9:30 p.m. Last week’s 0.6 18-49 rating
landed the show at the bottom of broadcast program rankings. It
averaged 1.47 million total viewers last week, down 19 percent from
the 1.83 million it drew for its May 24 premiere episode.
PRIMETIME
AVERAGES BY NETWORK
Ranked on Households
Week Ending June 12 |
Network |
Households |
People 2+ |
Adults 18-49 |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
CBS |
5.5 |
6070 |
10 |
2.9 |
7940 |
8 |
2.3 |
2930 |
7 |
NBC |
4.6 |
5060 |
8 |
2.4 |
6530 |
7 |
2.1 |
2780 |
7 |
ABC |
4.6 |
5030 |
8 |
2.5 |
6810 |
7 |
2.5 |
3270 |
8 |
FOX |
3.5 |
3840 |
6 |
1.9 |
5320 |
6 |
2.3 |
2990 |
7 |
UPN |
1.8 |
2010 |
3 |
1.0 |
2750 |
3 |
1.1 |
1400 |
3 |
WB |
1.6 |
1710 |
3 |
0.8 |
2280 |
2 |
0.9 |
1220 |
3 |
PAX |
0.4 |
460 |
1 |
0.2 |
580 |
1 |
0.1 |
150 |
0 |
* Each rating point is equivalent to 1.096 million homes
Source: Nielsen Media Research |
SEASON-TO-DATE PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending June 12
|
Network |
Households |
People 2+ |
Adults 18-49 |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
CBS |
8.2 |
8960 |
13 |
4.5 |
12590 |
12 |
3.9 |
5040 |
11 |
NBC |
6.4 |
7010 |
10 |
3.4 |
9570 |
9 |
3.4 |
4470 |
9 |
ABC |
6.3 |
6940 |
10 |
3.5 |
9790 |
9 |
3.6 |
4730 |
10 |
FOX |
6.0 |
6550 |
10 |
3.5 |
9740 |
9 |
4.0 |
5190 |
11 |
UPN |
2.2 |
2450 |
4 |
1.2 |
3310 |
3 |
1.3 |
1750 |
4 |
WB |
2.2 |
2400 |
3 |
1.2 |
3270 |
3 |
1.3 |
1740 |
4 |
PAX |
0.4 |
460 |
1 |
0.2 |
610 |
1 |
0.1 |
170 |
0 |
*
Each rating point is equivalent to
1.096
million homes
Source: Nielsen Media Research |
NETWORK
TV
Ranked on Households
Week Ending June 12
|
# |
PROGRAMS |
Net |
HOUSEHOLDS |
PERSONS 2+ |
Rtg% |
Shr |
(000) |
# |
Rtg% |
(000) |
1 |
DANCING WITH THE STARS |
ABC |
10.0 |
16 |
10925 |
1 |
5.4 |
15091 |
2 |
CSI |
CBS |
8.5 |
15 |
9356 |
2 |
4.6 |
12652 |
3 |
PRIMETIME LV SP EDTN-6/7(S) |
ABC |
7.9 |
13 |
8604 |
5 |
4.0 |
11193 |
4 |
TWO AND A HALF MEN |
CBS |
7.8 |
12 |
8519 |
3 |
4.1 |
11454 |
4 |
TWO AND A HALF MEN 10PM(S) |
CBS |
7.8 |
13 |
8532 |
3 |
4.1 |
11366 |
6 |
TWO AND A HALF MEN 1030PM(S) |
CBS |
7.5 |
13 |
8170 |
7 |
3.9 |
10929 |
7 |
TWO AND A HALF MEN 9PM(S) |
CBS |
7.4 |
12 |
8144 |
5 |
4.0 |
11127 |
8 |
NBA FINALS ON ABC-GM 1(S) |
ABC |
7.2 |
13 |
7862 |
8 |
3.8 |
10569 |
9 |
LAW AND ORDER |
NBC |
7.1 |
12 |
7768 |
13 |
3.5 |
9642 |
10 |
60 MINUTES |
CBS |
7.0 |
14 |
7619 |
10 |
3.7 |
10281 |
10 |
NCIS |
CBS |
7.0 |
13 |
7660 |
10 |
3.7 |
10251 |
12 |
NBA FINALS ON ABC-GM 2(S) |
ABC |
6.9 |
12 |
7545 |
8 |
3.8 |
10662 |
13 |
TWO AND A HALF MEN 830PM(S) |
CBS |
6.8 |
11 |
7426 |
12 |
3.6 |
9989 |
14 |
LAW AND ORDER:SVU |
NBC |
6.6 |
11 |
7196 |
17 |
3.3 |
9259 |
15 |
LAW AND ORDER:CRIM INTENT |
NBC |
6.5 |
11 |
7144 |
14 |
3.4 |
9414 |
16 |
COLD CASE |
CBS |
6.4 |
11 |
7012 |
14 |
3.4 |
9482 |
16 |
CSI: NY |
CBS |
6.4 |
11 |
6995 |
17 |
3.3 |
9054 |
18 |
EVERYBODY LOVES RAYMND-8P(S) |
CBS |
6.2 |
11 |
6794 |
17 |
3.3 |
9116 |
18 |
HOUSE |
FOX |
6.2 |
10 |
6786 |
14 |
3.4 |
9331 |
20 |
CROSSING JORDAN |
NBC |
6.0 |
10 |
6615 |
20 |
3.1 |
8718 |
21 |
DATELINE FRI |
NBC |
5.9 |
11 |
6428 |
23 |
2.9 |
8093 |
22 |
LAW AND ORDER WED 9PM |
NBC |
5.7 |
9 |
6224 |
24 |
2.8 |
7827 |
23 |
FIRE ME PLEASE |
CBS |
5.5 |
9 |
6057 |
21 |
3.0 |
8283 |
24 |
60 MINUTES WEDNESDAY |
CBS |
5.4 |
10 |
5949 |
27 |
2.6 |
7294 |
25 |
MEDIUM |
NBC |
5.3 |
9 |
5848 |
27 |
2.6 |
7348 |
Source: Nielsen Media Research
|
TOP 25
PROGRAMS – BROADCAST
Adults 18-49
Week Ending June 12
|
Rank |
Program |
Net |
Rtg% |
(000) |
1 |
DANCING WITH THE STARS |
ABC |
4.8 |
6247 |
2 |
NBA FINALS ON ABC-GM 2(S) |
ABC |
4.5 |
5891 |
3 |
NBA FINALS ON ABC-GM 1(S) |
ABC |
4.4 |
5658 |
4 |
PRIMETIME LV SP EDTN-6/7(S) |
ABC |
4.2 |
5471 |
5 |
FAMILY GUY |
FOX |
4.1 |
5357 |
6 |
CSI |
CBS |
4.0 |
5205 |
7 |
SIMPSONS-SUN 8:30P |
FOX |
3.8 |
4982 |
8 |
HIT ME BABY ONE MORE TIME |
NBC |
3.7 |
4757 |
8 |
TWO AND A HALF MEN 1030PM(S) |
CBS |
3.7 |
4781 |
8 |
TWO AND A HALF MEN 10PM(S) |
CBS |
3.7 |
4811 |
11 |
HELL'S KITCHEN |
FOX |
3.5 |
4505 |
11 |
TWO AND A HALF MEN |
CBS |
3.5 |
4509 |
13 |
TWO AND A HALF MEN 9PM(S) |
CBS |
3.4 |
4458 |
14 |
AMERICAN DAD |
FOX |
3.3 |
4332 |
14 |
FIRE ME PLEASE |
CBS |
3.3 |
4311 |
16 |
HOUSE |
FOX |
3.2 |
4139 |
16 |
LAW AND ORDER:SVU |
NBC |
3.2 |
4104 |
18 |
SIMPSONS |
FOX |
3.1 |
4019 |
19 |
CSI: NY |
CBS |
3.0 |
3858 |
20 |
TWO AND A HALF MEN 830PM(S) |
CBS |
2.9 |
3746 |
21 |
JOEY 8:30 |
NBC |
2.7 |
3482 |
21 |
LAW AND ORDER:CRIM INTENT |
NBC |
2.7 |
3460 |
23 |
DATELINE FRI |
NBC |
2.6 |
3322 |
23 |
EVERYBODY LOVES RAYMND-8P(S) |
CBS |
2.6 |
3417 |
23 |
LAW AND ORDER |
NBC |
2.6 |
3397 |
23 |
LOST |
ABC |
2.6 |
3354 |
23 |
MEDIUM |
NBC |
2.6 |
3389 |
Source: Nielsen Media Research
|
CABLE TV
Ranked on Households
Week Ending June 12
|
BASIC CABLE |
# |
PROGRAM NAME |
NET |
Households |
Persons 2+ |
(000) |
Rtg % |
(000) |
1 |
NBA PLAYOFFS (PISTONS/HEAT) |
TNT |
6750 |
6.2 |
9149 |
2 |
INTO THE WEST(S)-06/10 |
TNT |
4432 |
4.0 |
6474 |
3 |
WWE ENTERTAINMENT (WWE RAW ZONE) |
SPIKE |
3353 |
3.1 |
4895 |
4 |
2005 MTV MOVIE AWARDS |
MTV |
3271 |
3.0 |
4666 |
5 |
WWE ENTERTAINMENT (WWE RAW) |
SPIKE |
3161 |
2.9 |
4621 |
6 |
NBA PLAYOFF PREGAME SHOW |
TNT |
3036 |
2.8 |
3875 |
7 |
FAIRLY ODD PARENTS |
NICK |
2887 |
2.6 |
3893 |
8 |
INTO THE WEST(S)-06/12 |
TNT |
2853 |
2.6 |
4162 |
9 |
SPONGEBOB |
NICK |
2759 |
2.5 |
3675 |
10 |
FOP MOVIE SCHOOLS OUT |
NICK |
2753 |
2.5 |
3987 |
10 |
LAW & ORDER |
TNT |
2753 |
2.5 |
3427 |
12 |
4400, THE |
USA |
2737 |
2.5 |
4383 |
13 |
INTO THE WEST(S)-6/11 |
TNT |
2720 |
2.5 |
3860 |
14 |
FAIRLY ODD PARENTS |
NICK |
2707 |
2.5 |
3752 |
15 |
GO FIGURE |
DSNY |
2582 |
2.4 |
3508 |
PAY CABLE |
# |
PROGRAM NAME |
NET |
Households |
Persons 2+ |
(000) |
Rtg % |
(000) |
1 |
COLLATERAL |
HBO |
1960 |
1.8 |
2837 |
2 |
SIX FEET UNDER |
HBO |
1780 |
1.6 |
2624 |
3 |
HBO BAD: 6/11/ (COTTO VS ABDULLAEV) |
HBO |
1614 |
1.5 |
2030 |
4 |
HBO BAD: 6/11/ (PRE 2) |
HBO |
1553 |
1.4 |
2066 |
5 |
HBO BAD: 6/11/ (CASAMAYOR VS RAIYMKULOV) |
HBO |
1548 |
1.4 |
2114 |
* Ratings based on 109.6 million U.S. TV homes. One ratings
point represents 1.096 million homes.
Source: Nielsen Media Research
|
SYNDICATION
Ranked on Households
Week Ending June 5
|
# |
PROGRAMS |
Syndicator |
Households |
US Rtg% |
(000) |
1 |
WHEEL OF FORTUNE |
KIN |
7.6 |
8336 |
2 |
OPRAH WINFREY SHOW (AT) |
KIN |
6.6 |
7183 |
3 |
JEOPARDY |
KIN |
6.5 |
7075 |
4 |
EVRY LVS RAYMOND-SYN (AT) |
KIN |
5.7 |
6229 |
5 |
SEINFELD (AT) |
SPT |
5.5 |
5985 |
6 |
SEINFELD-WKND (AT) |
SPT |
5.4 |
5913 |
7 |
DR. PHIL SHOW |
KIN |
4.9 |
5321 |
8 |
JUDGE JUDY (AT) |
PRM |
4.8 |
5254 |
9 |
CSI-SYN (AT) |
KIN |
4.6 |
5085 |
10 |
ENTERTAINMENT TONIGHT(AT) |
PRM |
4.4 |
4866 |
11 |
WHEEL OF FORTUNE WKND |
KIN |
3.5 |
3882 |
11 |
LIVE WITH REGIS AND KELLY |
BV |
3.5 |
3850 |
13 |
ENTERTAINMENT TONIGHT WKD |
PRM |
3.4 |
3738 |
14 |
JUDGE JOE BROWN (AT) |
PRM |
3.1 |
3435 |
14 |
EVBDY LVS RAYMOND-WKD-SYN |
KIN |
3.1 |
3390 |
14 |
INSIDE EDITION |
KIN |
3.1 |
3364 |
14 |
MILLIONAIRE (AT) |
BV |
3.1 |
3344 |
18 |
MALCOLM IN-MIDDLE SYN(AT) |
2/T |
3 |
3287 |
18 |
KING OF THE HILL-SYN(AT) |
2/T |
3 |
3238 |
20 |
THAT 70S SHOW-MF-SYN (AT) |
2/T |
2.9 |
3217 |
20 |
COPS-SYN (AT) |
2/T |
2.9 |
3194 |
20 |
MAURY (AT) |
NBU |
2.9 |
3184 |
23 |
DIVORCE COURT (AT) |
2/T |
2.8 |
3043 |
24 |
PEOPLE'S COURT (AT) |
WB |
2.7 |
2947 |
24 |
WILL & GRACE-SYN (AT) |
WB |
2.7 |
2907 |
Source: Nielsen Media Research
|
SPANISH-LANGUAGE TELEVISION
Ranked on Households
Week Ending June 12
|
# |
PROGRAMS |
Net |
NHTI |
(000) |
1 |
MADRASTRA M-F |
UNI |
24.0 |
2620 |
2 |
APUESTA POR UN AMOR M-F |
UNI |
21.9 |
2388 |
3 |
INOCENTE DE TI M-F |
UNI |
20.8 |
2271 |
4 |
CRISTINA-MON |
UNI |
20.3 |
2219 |
5 |
DON FRANCISCO PRESENTA-WE |
UNI |
19.5 |
2133 |
6 |
AQUI Y AHORA-THU |
UNI |
18.1 |
1971 |
7 |
CASOS VIDA R: ED. ESP TUE |
UNI |
16.8 |
1831 |
8 |
HOSPITAL EL PAISA FRI |
UNI |
16.4 |
1789 |
9 |
PAR DE ASES FRI |
UNI |
14.1 |
1537 |
10 |
SABADO GIGANTE-SAT |
UNI |
13.4 |
1463 |
11 |
HORA PICO-SUN |
UNI |
10.7 |
1162 |
12 |
JAULA-SUN |
UNI |
9.9 |
1081 |
13 |
VER PARA CREER-SUN |
UNI |
9.4 |
1026 |
14 |
RUMBO AL MUNDIAL II |
TEL |
8.8 |
962 |
15 |
ASI ES GILBERTO GLESS SAT |
UNI |
7.8 |
847 |
16 |
PARODIA-SUN |
UNI |
7.6 |
834 |
17 |
MUJER EN EL ESPEJO M-F |
TEL |
6.0 |
650 |
18 |
RUMBO AL MUNDIAL PRE-GAME(S)-6/8 |
TEL |
5.2 |
570 |
19 |
PLATEADOS M-F |
TEL |
4.9 |
531 |
20 |
AMARTE ASI M-F |
TEL |
4.8 |
517 |
21 |
DECISIONES M-F |
TEL |
4.3 |
473 |
21 |
CINEMUNDO PREMIER |
TEL |
4.3 |
464 |
23 |
ACADEMIA, LA |
AZA |
3.8 |
418 |
24 |
RIPLEY'S SUN |
TEL |
3.4 |
372 |
24 |
CINEMUNDO DEL SABADO |
TEL |
3.4 |
371 |
1 |
MADRASTRA M-F |
UNI |
24.0 |
2620 |
2 |
APUESTA POR UN AMOR M-F |
UNI |
21.9 |
2388 |
* Nielsen Hispanic Television Index; ratings based on 9.7
million Hispanic TV homes.
Source: Nielsen Media Research
|
NETWORK
SPORTS
Ranked on Households
Week Ending June 5 |
# |
PROGRAMS |
Net |
Episode |
Households |
Persons 2+ |
US Rtg% |
Shr |
(000) |
(000) |
1 |
NBA PLAYOFFS
ON ABC-MON 1(S)-05/30 |
ABC |
PHNX AT
SAN ANTONIO |
4.7 |
8 |
5131 |
7100 |
2 |
MEMORIAL
TOURN. SUN(S)-6/5 |
CBS |
|
3.3 |
8 |
3611 |
4454 |
3 |
GMC NBA
GAMETIME
MON 1(S)-5/30 |
ABC |
|
2.9 |
5 |
3208 |
4325 |
4 |
WWE
SMACKDOWN! |
UPN |
|
2.9 |
5 |
3215 |
4618 |
5 |
MEMORIAL
TOURN SAT(S)-6/4 |
CBS |
|
2.5 |
7 |
2745 |
3362 |
6 |
FOX SAT.
BASEBALL |
FOX |
VAR TEAMS
AND TIMES |
2.3 |
6 |
2497 |
3176 |
7 |
FRENCH OPEN
TENNIS
SUN.(S)-6/5 |
NBC |
|
1.6 |
5 |
1720 |
2008 |
8 |
MEMORIAL TRNMENT HLITE-TH(S)-6/02 |
CBS |
|
1.5 |
6 |
1597 |
1876 |
9 |
FRENCH OPEN TENNIS SAT.(S)-6/04 |
NBC |
|
1.5 |
5 |
1596 |
1626 |
10 |
FRENCH OPEN TENNIS FRI(S)-6/03 |
NBC |
|
1.3 |
4 |
1387 |
1497 |
11 |
NBC SPORTS
SPEC. 6/5(S) |
NBC |
TRACK &
FIELD |
1.1 |
3 |
1163 |
1449 |
12 |
MEMORIAL
TRNMENT
HLITE-FR(S)
-6/3 |
CBS |
|
1.0 |
3 |
1052 |
1111 |
13 |
NBA INSIDE
STUFF-ABC
2(S)-6/4 |
ABC |
|
0.9 |
3 |
973 |
1100 |
14 |
NBC AFL
PLAYOFF
SUN.(S)-6/5 |
NBC |
CHI. AT
COLO |
0.9 |
2 |
998 |
1190 |
15 |
NBA INSIDE STUFF-ABC |
ABC |
|
0.8 |
2 |
847 |
940 |
16 |
BRIDGESTONE
CHAMP CAR
SA(S)-6/04 |
CBS |
MILW. 225 |
0.7 |
2 |
799 |
911 |
17 |
THIS WEEK IN
BASEBALL |
FOX |
|
0.7 |
2 |
716 |
895 |
18 |
NFL EUROPE |
FOX |
COLOGNE
AT BERLIN |
0.7 |
2 |
743 |
877 |
19 |
WNBA ON ABC-SAT |
ABC |
LA AT
SACRA. |
0.6 |
2 |
652 |
690 |
20 |
FRENCH OPEN
TENNIS FRI6/3(S |
NBC |
|
0.6 |
2 |
704 |
743 |
21 |
NBC AFL PLAYOFF SAT-(S)-6/4 |
NBC |
ORL. AT
GA |
0.6 |
2 |
686 |
836 |
Source: Nielsen Media Research |
|