Branding Task Group Provides Recommendations:
Case And Western Reserve to Have Equal Representation in University Graphic Identity
Case Western Reserve University's Branding Task Group (BTG), with the assistance of nationally renowned branding and communications consultants, Lipman Hearne, has proposed a return to the university's historical and traditional roots. Their key recommendation: Both of the great schools that built the institution's current foundation must be equally recognized and honored in any graphic representation of the institution.
The BTG is also recommending a new logo and word mark be created to reflect the shared contributions of Case Institute of Technology and Western Reserve University.
As part of the recommendations, the university also will create an implementation group that will engage representatives of schools, departments, and other stakeholders over the next three months.
This implementation group will be charged with developing a creative logo and brand mark design, which is reflective of the university's history and current brand position, and new brand guidelines that build on the 2003 branding foundation and allow for both formal and informal representations of the university.
During this transition period, the university should continue with the current branding guidelines and work with University Marketing and Communications for consultation on future publications or creative needs.