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NBC to a weekly win
Finals put ratings over regular-season average
By Kevin Downey
The highest-rated NBA Finals since Michael Jordan’s last games in 1998 pushed NBC to
a win last week with summer ratings that bettered the network’s regular
season average.
NBC’s 5.0 rating is two-tenths of a point better than
what it had for the season.
The first three games of the L.A. Lakers and Philadelphia
76ers matchup all topped the ratings.
Ratings for the games are up 34 percent compared to last year
with an average 11.1 rating in the men 18-49 demo.
Game three was the highest-rated show for the week with a 9.5
rating among adults 18-49 and an average of 20.3 million viewers.
Over
42 million people watched at least part of the game, according to NBC,
which is an increase of 20 percent compared to last year’s game three
between the L.A. Lakers and the Indiana Pacers.
A related pre-game show and NBC’s "Weakest Link,"
including a special NBA episode, were among the highest-rated last week
too.
NBC ended the week with eight shows in the top-10.
Besides the NBA games, most of its Thursday lineup and
"Frasier" were among the highest-rated shows.
Even NBC’s new summer sitcom, "Kristin," did
relatively well. It only ranked No. 45 with a 2.9 rating but improved on a
special lead-in episode of "Frasier" and beat "DAG,"
which previously had the time slot, by 38 percent.
Perhaps the only downside for NBC was the ongoing series of
primetime "Saturday Night Live" specials.
The latest, the best of its game show parodies, ranked No. 54
with a 2.6 rating.
But it did better than the movie, "A Night at the
Roxbury," based on the SNL skit, which preceded it. That ranked a
poor No. 75 with a 1.8 rating.
Still, NBC’s 5.0, adult 18-49 rating, was nearly two times
better than ratings on competitive networks.
ABC and Fox both had a 2.7 in the demo, CBS had a 2.6, UPN
had a 1.4, and the WB had a 1.1.
ABC, meanwhile, had the NHL Stanley Cup games.
The last game in the seven-game series was the highest-rated
hockey game since 1987. And ratings in some key demos were up from
previous years.
But game seven between Colorado, which won, and New Jersey
ranked only No. 31 last week. And ABC’s rating in the 18-49 demo last
week was flat compared to the prior week and was down about 39 percent from
what it averaged in the regular season.
The ratings decline is due largely to the summer repeats that
dominate the broadcast networks’ summer schedules.
Most of the networks are also burning off weak performers
from the regular season.
ABC, for example, brought back its reality show, "Making
the Band," about the boy-group, O-Town. Two episodes of that show
ranked only No. 77 and No. 83 for the week with a 1.5 and a 1.3 rating,
respectively, in the 18-49 demo.
CBS was killing off its canceled "Ladies Man." That
show only ranked No. 73 for the week.
Both networks fell far short of NBC even in the household
ratings that CBS won last season.
NBC had a 7.7 rating and 14 share to CBS’s 6.7/12, ABC’s
5.0/9, and Fox’s 3.9/7. UPN had a 2.1/4 and the WB had a 1.8/3.
|
PRIMETIME AVERAGES BY NETWORK |
|||||||||
|
|
HOUSEHOLDS |
PERSONS 2+ |
ADULTS 18-49 |
||||||
|
Net |
Rtg |
(000) |
SHR |
Rtg |
(000) |
SHR |
Rtg |
(000) |
SHR |
|
NBC |
7.7 |
7830 |
14 |
4.3 |
11380 |
13 |
5.0 |
6250 |
16 |
|
CBS |
6.7 |
6900 |
12 |
3.5 |
9260 |
10 |
2.6 |
3290 |
8 |
|
ABC |
5.0 |
5100 |
9 |
2.8 |
7330 |
8 |
2.7 |
3400 |
9 |
|
FOX |
3.9 |
3970 |
7 |
2.3 |
5920 |
7 |
2.7 |
3320 |
8 |
|
UPN |
2.1 |
2170 |
4 |
1.2 |
3220 |
4 |
1.4 |
1780 |
4 |
|
WB |
1.8 |
1850 |
3 |
1.0 |
2510 |
3 |
1.1 |
1350 |
3 |
|
PAX |
1.0 |
1010 |
2 |
0.5 |
1420 |
2 |
0.4 |
490 |
1 |
|
Source: Nielsen Media Research |
|||||||||
|
SEASON-TO-DATE |
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|
|
HOUSEHOLDS |
PERSONS 2+ |
ADULTS 18-49 |
||||||
|
Net |
Rtg |
(000) |
SHR |
Rtg |
(000) |
SHR |
Rtg |
(000) |
SHR |
|
CBS |
8.4 |
8630 |
14 |
4.7 |
12290 |
12 |
3.9 |
4880 |
11 |
|
ABC |
8.1 |
8300 |
13 |
4.6 |
12110 |
12 |
4.3 |
5340 |
12 |
|
NBC |
7.9 |
8050 |
13 |
4.4 |
11480 |
12 |
4.7 |
5900 |
13 |
|
FOX |
6.0 |
6090 |
10 |
3.6 |
9350 |
9 |
4.3 |
5380 |
12 |
|
WB |
2.5 |
2540 |
4 |
1.4 |
3680 |
4 |
1.6 |
1980 |
4 |
|
UPN |
2.4 |
2490 |
4 |
1.4 |
3730 |
4 |
1.6 |
1970 |
4 |
|
PAX |
1.0 |
970 |
2 |
0.5 |
1370 |
1 |
0.4 |
460 |
1 |
|
Source: Nielsen Media Research |
|||||||||
|
NETWORK TV |
||||||||
|
|
|
|
HOUSEHOLDS |
PERSONS 2+ |
||||
|
# |
PROGRAMS |
Net |
Rtg% |
Shr |
(000) |
# |
Rtg% |
(000) |
|
1 |
NBA FINALS GAME 3(S) (LA Lakers vs. Philadelphia) |
NBC |
12.7 |
23 |
13025 |
1 |
7.7 |
20280 |
|
2 |
NBA FINALS GAME 1(S) (Philadelphia vs. LA Lakers) |
NBC |
12.4 |
23 |
12657 |
3 |
7.1 |
18577 |
|
3 |
NBA FINALS GAME 2(S) (Philadelphia vs. LA Lakers) |
NBC |
11.6 |
22 |
11885 |
2 |
7.2 |
18719 |
|
4 |
MILLIONAIRE- TUE |
ABC |
10.3 |
18 |
10514 |
4 |
5.8 |
15246 |
|
5 |
EVERYBODY LOVES RAYMOND |
CBS |
9.7 |
16 |
9939 |
6 |
5.3 |
13973 |
|
6 |
48 HOURS- MONDAY |
CBS |
9.4 |
16 |
9638 |
7 |
5.0 |
12963 |
|
7 |
MILLIONAIRE- SUN |
ABC |
9.2 |
15 |
9449 |
5 |
5.4 |
14046 |
|
8 |
48 HOURS |
CBS |
9.1 |
16 |
9276 |
8 |
4.8 |
12478 |
|
9 |
CSI |
CBS |
9.0 |
15 |
9243 |
8 |
4.8 |
12535 |
|
10 |
60 MINUTES |
CBS |
8.8 |
18 |
9040 |
8 |
4.8 |
12572 |
|
11 |
WEAKEST LINK |
NBC |
8.7 |
14 |
8885 |
8 |
4.8 |
12661 |
|
12 |
BECKER |
CBS |
8.6 |
14 |
8756 |
8 |
4.8 |
12500 |
|
13 |
CBS SUNDAY MOVIE ("Something to Talk About") |
CBS |
8.5 |
14 |
8707 |
14 |
4.4 |
11614 |
|
14 |
20/20-FRI |
ABC |
8.4 |
15 |
8541 |
16 |
4.3 |
11187 |
|
15 |
MILLIONAIRE- FRI |
ABC |
8.2 |
15 |
8431 |
13 |
4.5 |
11654 |
|
16 |
DATELINE NBC-MON |
NBC |
7.8 |
14 |
7963 |
18 |
4.1 |
10637 |
|
16 |
NBA FINALS TIP-OFF GM 1(S) (Philadelphia vs LA Lakers) |
NBC |
7.8 |
14 |
7957 |
14 |
4.4 |
11525 |
|
18 |
CBS WEDNESDAY MOVIE ("Before He Wakes") |
CBS |
7.5 |
13 |
7620 |
22 |
3.8 |
9878 |
|
19 |
FRIENDS |
NBC |
7.4 |
14 |
7512 |
20 |
4.0 |
10360 |
|
19 |
NBA FINALS TIP-OFF GM 2(S) (Philadelphia vs LA Lakers) |
NBC |
7.4 |
15 |
7521 |
16 |
4.3 |
11188 |
|
21 |
KING OF QUEENS |
CBS |
7.3 |
13 |
7415 |
18 |
4.1 |
10678 |
|
22 |
FRASIER-SPL(S) |
NBC |
7.2 |
12 |
7309 |
22 |
3.8 |
9955 |
|
23 |
YES, DEAR |
CBS |
7.1 |
12 |
7303 |
21 |
3.9 |
10301 |
|
24 |
60 MINUTES II |
CBS |
7.0 |
12 |
7145 |
27 |
3.6 |
9314 |
|
24 |
WILL & GRACE |
NBC |
7.0 |
12 |
7175 |
22 |
3.8 |
9835 |
|
Source: Nielsen Media Research |
||||||||
|
CABLE TV |
|||||
| BASIC CABLE | |||||
|
House- |
House- holds |
Persons 2+ |
|||
|
# |
PROGRAM NAME |
Net |
(000) |
US Rating % |
(000) |
|
1 |
WWF ENTERTAINMENT |
TNN |
3617 |
3.5 |
5625 |
|
2 |
WWF ENTERTAINMENT |
TNN |
3145 |
3.1 |
5103 |
|
3 |
TNT ORIGINAL(S)-06/03/2001 |
TNT |
2537 |
2.5 |
3741 |
|
4 |
RUGRATS |
Nick |
2349 |
2.3 |
3477 |
|
5 |
SPONGEBOB |
Nick |
2249 |
2.2 |
3314 |
|
6 |
SUNDAY MOVIE II (FOOLS RUSH IN) |
Life |
2197 |
2.1 |
3020 |
|
7 |
SPONGEBOB |
Nick |
2068 |
2.0 |
3056 |
|
8 |
RUGRATS |
Nick |
2054 |
2.0 |
3139 |
|
9 |
RUGRATS |
Nick |
2051 |
2.0 |
2995 |
|
10 |
RUGRATS |
Nick |
2039 |
2.0 |
2803 |
|
11 |
SATURDAY MOVIE III (BRIDE IN BLACK, THE) |
Life |
2028 |
2.0 |
2291 |
|
12 |
RUGRATS |
Nick |
2027 |
2.0 |
3015 |
|
13 |
SUNDAY MOVIE I (A MATCH MADE IN HEAVEN) |
Life |
2023 |
2.0 |
2583 |
|
14 |
RUGRATS |
Nick |
2004 |
2.0 |
2823 |
|
15 |
MOVIE, USA (BRAVEHEART (PTI) |
USA |
1997 |
2.0 |
2686 |
|
PAY CABLE |
|||||
|
House- |
House- holds |
Persons 2+ |
|||
|
# |
PROGRAM NAME |
(000) |
US Rating % |
(000) |
|
|
1 |
SEX AND THE CITY(S)- 06/03/2001 |
4576 |
4.5 |
6485 |
|
|
2 |
SEX AND THE CITY(S)- 06/03/2001 |
4173 |
4.1 |
5931 |
|
|
3 |
GLADIATOR |
3943 |
3.9 |
5812 |
|
|
4 |
SIX FEET UNDER |
3723 |
3.6 |
4974 |
|
|
5 |
REAL SEX 27 |
3345 |
3.3 |
4351 |
|
| *Total U.S. ratings and household projections are based on 102.2
million TV homes. *For inclusion in the rankings, telecasts must be promoted as distinct programs and must be of 5 minutes minimum duration. Source: Nielsen Media Research |
|||||
|
SYNDICATION |
|||
|
Households |
Households |
||
|
# |
PROGRAM NAME |
US Rating % |
(000) |
|
1 |
WHEEL OF FORTUNE |
9.2 |
9367 |
|
2 |
JEOPARDY |
7.8 |
8021 |
|
3 |
OPRAH WINFREY SHOW (AT) |
6.1 |
6240 |
|
4 |
ENTERTAINMENT TONIGHT(AT) |
5.8 |
5908 |
|
4 |
JUDGE JUDY (AT) |
5.8 |
5915 |
|
6 |
FRIENDS-SYN (AT) |
5.4 |
5534 |
|
7 |
FRASIER-SYN (AT) |
4.9 |
4999 |
|
7 |
SEINFELD-WKND |
4.9 |
5036 |
|
9 |
SEINFELD |
4.1 |
4220 |
|
10 |
WHEEL OF FORTUNE WKND |
3.9 |
4019 |
|
Source: Nielsen Media Research |
|||
June 13, 2001 © 2001 Media Life
-Kevin Downey is a staff writer for Media Life.
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