Optima Style is an online boutique specialising in lifestyle products and fashion accessories with a difference. Timeless or unique designs combined with form and function. Our quality products are sourced from New Zealand and from around the world and they will suit anyone wishing to purchase stylish and functional pieces for themselves or as gifts for others. Choose from our selection of high quality babyware, fashion accessories and homeware.

Babyshower- "the beautiful baby store" Owner Leanne  was inspired to create "Babyshower" after  seeing a need for a specialist baby store. Leanne established the Babyshower internet online store in May 2003, to deliver baby gifts around New Zealand.  You can purchase Touchwood nursery furniture, beautiful baby wear, educational toys and puzzles, keepsakes and more. There is always something different to see at Babyshower.

If you are looking to differentiate yourself from the ‘me too’ stores then Kidliwinks and its family of products are right for you.  Each line we carry represents the very best in its class offering superior quality.  Our range is constantly expanding and we continue to focus on better quality toys and gifts, seeking exclusive and unique products of unparralleled quality, that aren’t being sold across the street!