When
HBO moved “Six Feet Under” from Sundays to Mondays for the fifth
season last month, viewership plunged more than 40 percent
from last season.
Lesson learned, the network switched the show back to
its old timeslot last week, insisting that most of its subscribers
didn’t realize “Six Feet” had moved to Monday.
The real story may be that subscribers didn’t care. In its Sunday
return over the weekend, “Six Feet” averaged 2.23 million total
viewers.
That’s a mere 8 percent better than its five Monday outings
averaged, at 2.06 million. Sunday's viewership was basically even
with the show's Monday average for its first four weeks at 2.2
million (the low-rated July 4 show drew just 1.5 million total
viewers and brought down its Monday average).
HBO put “Six Feet” on Mondays hoping to open a second night to
original series programming. It traditionally airs all its original
shows on Sunday. With struggling “Entourage” and “The
Comeback” on Sunday night, HBO figured people would be more
willing to follow an established show to a new timeslot. It was
wrong.
But clearly the Fisher family has more problems than just location.
The show about a funeral home business has been bleeding viewers
since peaking at 5.6 million average viewers three years ago.
Last season the show fell to 3.7 million, lacking a “Sex and the
City” or “Sopranos” lead-in.
That’s surely part of the problem. Those shows
propped up many others during their run, and all HBO’s originals
have struggled without them.
But “Six Feet” has creative problems as well. The
once-critical-favorite has been trashed for its ridiculous plotlines
and endlessly morose characters.
“‘Six Feet Under,’ once brilliant, has grown tired and stale
and should not have been renewed for another season,” writes Ft.
Lauderdale Sun-Sentinel critic Tom Jicha.
The
show’s series finale airs Aug. 21.
In
other cable ratings for the week ended July 10:
Top
five networks in primetime (18-49s):
TBS, TNT, USA, Lifetime, Spike
Top
five networks in primetime (total viewers):
TNT, USA, TBS, Nick at Nite, Lifetime
Top
movie (18-49s):
TBS’s “Legally Blonde” (Saturday 8 p.m.) 1.95 million
Top
sporting event (total viewers): Spike’s
WWE Entertainment (Monday 10 p.m.) 3.96 million
Shows
making the top 10 among 18-34s, 18-49s and 25-54s:
Spike’s WWE Entertainment (Monday, 10 p.m.)
Show
on the rise:
“Mind of Mencia,” Comedy Central, Wednesday 10:30 p.m. The new
series featuring comic Carlos Mencia delivered the best premiere so
far this year for Comedy Central. The debut episode averaged 1.2
million total viewers, retaining more than 80 percent of lead-in
“South Park’s” audience. Its 0.9 18-49 rating was up 6 percent
compared to a new episode of “Reno 911” in the same week last year.
Show
on the decline:
“Real World XVI,” MTV, Tuesday 10 p.m. In the first handful of
episodes, “Real World” has given viewers a brawl, a medical
emergency, some girl-on-girl action and of course roommate hookups.
So why the drop in viewership? Maybe because for this show, that’s
just same-old, same-old. The show’s total viewers declined 15
percent week to week to 3.47 million. Among viewers 18-49, “Real
World” fell 18 percent to 2.13 million.
TOP 25
AD-SUPPORTED CABLE NETWORKS
Ranked on Household Rating
Week Ending July 10 |
Rank |
Primetime |
Total Day |
Net |
(000) |
Net |
(000) |
1 |
TNT |
1991 |
NICK |
1595 |
2 |
USA |
1757 |
NAN* |
1410 |
3 |
LIF |
1539 |
ADSM* |
1152 |
4 |
TBSC |
1504 |
TOON |
1124 |
5 |
NAN |
1488 |
TNT |
1066 |
6 |
FOXN |
1376 |
LIF |
955 |
7 |
TOON |
1240 |
FOXN |
930 |
8 |
SPK |
1068 |
USA |
871 |
9 |
SCIF |
954 |
TBSC |
867 |
10 |
FAM |
897 |
MTV |
710 |
11 |
MTV |
896 |
TWC |
604 |
12 |
FX |
864 |
FAM |
591 |
13 |
AEN |
821 |
AEN |
532 |
14 |
HALL |
785 |
CNN |
512 |
15 |
HIST |
782 |
HALL |
512 |
16 |
AMC |
759 |
SCIF |
509 |
17 |
TVLD |
747 |
SPK |
507 |
18 |
BET |
712 |
FX |
497 |
19 |
HGTV |
709 |
TVLD |
483 |
20 |
CNN |
668 |
AMC |
481 |
21 |
TWC |
656 |
HIST |
480 |
22 |
ESPN |
655 |
DISC |
441 |
23 |
DISC |
652 |
ESPN |
430 |
24 |
CMDY |
636 |
HGTV |
429 |
25 |
CORT |
608 |
CMDY |
420 |
* Network broadcasts
less than 51% of minutes in a 24-hour day.
Source: Turner Entertainment Research based on data from
Nielsen Media Research.
|
TOP 25
AD-SUPPORTED CABLE PROGRAMS
Ranked on Households
Week Ending July 10
|
Rank |
Program |
Net |
(000) |
1 |
Monk |
USA |
4295 |
2 |
Into The West |
TNT |
3135 |
3 |
Real World XVI |
MTV |
2880 |
4 |
Family Guy |
ADSM |
2827 |
5 |
Law & Order |
TNT |
2762 |
6 |
Family Guy |
ADSM |
2743 |
7 |
The Closer |
TNT |
2710 |
8 |
Futurama |
ADSM |
2696 |
9 |
Legally Blonde |
TBSC |
2691 |
10 |
WWE Entertainment |
SPK |
2563 |
11 |
Family Guy |
ADSM |
2506 |
12 |
Family Guy |
ADSM |
2498 |
13 |
Legally Blonde |
TBSC |
2456 |
14 |
Law & Order: SVU |
USA |
2443 |
15 |
Spongebob |
NICK |
2441 |
16 |
Fairly Odd Parents |
NICK |
2430 |
17 |
Spongebob |
NICK |
2416 |
18 |
Futurama |
ADSM |
2407 |
19 |
MTV's The 70's House |
MTV |
2386 |
20 |
Spongebob |
NICK |
2382 |
21 |
Legally Blonde |
TBSC |
2375 |
22 |
Spongebob |
NICK |
2371 |
23 |
Spongebob |
NICK |
2351 |
24 |
The O'Reilly Factor |
FOXN |
2346 |
25 |
Fairly Odd Parents |
NICK |
2336 |
Source: Turner
Entertainment Research based on data from Nielsen Media
Research.
|
TOP 10
AD-SUPPORTED CABLE NETWORKS
Adults 18-34
Week Ending July 10 |
Rank |
PRIME
TIME |
TOTAL DAY |
Net |
(000) |
Net |
(000) |
1 |
TBSC |
529 |
ADSM* |
460 |
2 |
MTV |
461 |
NAN* |
392 |
3 |
USA |
386 |
TBSC |
325 |
4 |
TNT |
354 |
MTV |
312 |
5 |
SPK |
337 |
NICK |
283 |
6 |
FX |
333 |
TNT |
225 |
7 |
CMDY |
310 |
LIF |
222 |
8 |
VH1 |
302 |
USA |
221 |
9 |
LIF |
296 |
FX |
195 |
10 |
NAN |
288 |
CMDY |
193 |
* Network broadcasts
less than 51% of minutes in a 24-hour day.
Source: Turner Entertainment Research based on data from
Nielsen Media Research.
|
TOP 10
AD-SUPPORTED CABLE SHOWS
Adults 18-34
Week Ending July 10 |
Rank |
PROGRAM |
NET |
(000) |
1 |
Real World XVI |
MTV |
1818 |
2 |
MTV's The 70's House |
MTV |
1354 |
3 |
Hogan Knows Best |
VH1 |
1305 |
4 |
Made |
MTV |
1204 |
5 |
Family Guy |
ADSM |
1193 |
6 |
WWE Entertainment |
SPK |
1163 |
7 |
Futurama |
ADSM |
1136 |
8 |
Punkd |
MTV |
1094 |
9 |
Futurama |
ADSM |
1094 |
10 |
Family Guy |
ADSM |
1076 |
Source: Turner
Entertainment Research based on data from Nielsen Media
Research.
|
TOP 10
AD-SUPPORTED CABLE NETWORKS
Adults 18-49
Week Ending July 10 |
Rank |
PRIME TIME |
TOTAL DAY |
Net |
(000) |
Net |
(000) |
1 |
TBSC |
1070 |
NAN* |
733 |
2 |
TNT |
1027 |
TBSC |
623 |
3 |
USA |
996 |
ADSM* |
603 |
4 |
LIF |
785 |
TNT |
589 |
5 |
SPK |
770 |
LIF |
530 |
6 |
SCIF |
690 |
USA |
530 |
7 |
FX |
688 |
NICK |
463 |
8 |
MTV |
604 |
MTV |
405 |
9 |
FAM |
550 |
FX |
383 |
10 |
NAN |
543 |
SPK |
367 |
* Network broadcasts less than 51% of minutes in a 24-hour
day.
Source: Turner Entertainment Research based on data from
Nielsen Media Research.
|
TOP 10
AD-SUPPORTED CABLE SHOWS
Adults 18-49
Week Ending July 10 |
Rank |
PROGRAM |
NET |
(000) |
1 |
Monk |
USA |
2517 |
2 |
WWE Entertainment |
SPK |
2178 |
3 |
Real World XVI |
MTV |
2131 |
4 |
Legally Blonde |
TBSC |
1952 |
5 |
Hogan Knows Best |
VH1 |
1942 |
6 |
Legally Blonde |
TBSC |
1777 |
7 |
Legally Blonde |
TBSC |
1770 |
8 |
MTV's The 70's House |
MTV |
1721 |
9 |
WWE Entertainment |
SPK |
1690 |
10 |
The Dead Zone |
USA |
1673 |
Source: Turner
Entertainment Research based on data from Nielsen Media
Research.
|
TOP 10
AD-SUPPORTED CABLE NETWORKS
Adults
25-54
Week Ending July 10 |
|
PRIME TIME |
TOTAL DAY |
Rank |
Net |
(000) |
Net |
(000) |
1 |
TNT |
1222 |
TNT |
650 |
2 |
USA |
1104 |
NAN* |
629 |
3 |
TBSC |
996 |
TBSC |
569 |
4 |
LIF |
860 |
LIF |
544 |
5 |
SPK |
810 |
USA |
540 |
6 |
SCIF |
769 |
SCIF |
378 |
7 |
FX |
639 |
SPK |
375 |
8 |
FAM |
544 |
TWC |
365 |
9 |
AEN |
536 |
NICK |
359 |
10 |
DISC |
490 |
ADSM* |
349 |
* Network broadcasts less than 51% of minutes in a 24-hour
day.
Source: Turner Entertainment Research based on data from
Nielsen Media Research.
|
TOP 10
AD-SUPPORTED CABLE SHOWS
Adults 25-54
Week Ending July 10 |
Rank |
PROGRAM |
NET |
(000) |
1 |
Monk |
USA |
3046 |
2 |
WWE Entertainment |
SPK |
2137 |
3 |
The Dead Zone |
USA |
1890 |
4 |
Legally Blonde |
TBSC |
1874 |
5 |
Into The West |
TNT |
1803 |
6 |
Legally Blonde |
TBSC |
1788 |
7 |
Rescue Me |
FX |
1769 |
8 |
The 4400 |
USA |
1712 |
9 |
The Closer |
TNT |
1697 |
10 |
WWE Entertainment |
SPK |
1670 |
Source: Turner
Entertainment Research based on data from Nielsen Media
Research.
|
|